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Donate Life “The Giving Dead” 2023

Donate Life “The Giving Dead” (2023) is a Donate Life commercial directed by Florian Reittner, produced by Filmakademie Baden-Württemberg. It won one award: Ciclope 2023 Bronze Special Section Student.

In a world overrun by zombies, a young woman is saved from falling to her death by a zombie, revealing a surprising twist about organ donation.

Video: Florian Reittner on Vimeo

Shot by shot

  1. A small, silhouetted figure hangs precariously from a cliff edge, illuminated by dramatic sun rays breaking through dark, cloudy skies in a vast, mountainous landscape.© Donate Life0:00
  2. A young woman with blonde hair and a red dress struggles to climb up a rocky, dark surface, looking terrified.© Donate Life0:02
  3. A young woman with blonde hair and a white cardigan screams in terror, reaching out with both hands, in a dark, chaotic setting.© Donate Life0:05
  4. A man in a white shirt and dark pants holds onto a cliff edge, reaching for a woman in a red dress dangling below him, against a dramatic sky.© Donate Life0:06
  5. A young woman with blonde hair and a white cardigan falls through a dark, cavernous space, looking up with a terrified expression.© Donate Life0:10
  6. A zombie-like man with green skin and tattered clothes pulls a bone from his chest, looking pained against a blue sky.© Donate Life0:11
  7. A pale hand with dirt under the fingernails grips a rough, dark rock, then slips, kicking up dust.© Donate Life0:12
  8. A young woman in a red dress and white cardigan floats in the air, suspended by an unseen force, against a backdrop of dramatic canyons and a cloudy sky.© Donate Life0:15
  9. A young woman with dirty face and messy hair, wearing a red shirt and white cardigan, reaches her arm up towards a dramatic sky in a desert landscape.© Donate Life0:18
  10. A young woman with dirty face and messy hair, wearing a red shirt and white cardigan, reaches her arm up towards a dramatic sky in a desert landscape.© Donate Life0:22
  11. A zombie man in a green vest and jeans pulls a woman in a red skirt and white sweater up a rocky cliff under a dramatic sky.© Donate Life0:23
  12. A young woman in a red dress and a zombie man with a missing arm look at each other, then the woman turns and walks away in a desert landscape.© Donate Life0:28

Stills © Donate Life. Made by Filmakademie Baden-Württemberg and Florian Reittner.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Zombies saving lives through organ donation, a dark twist on a classic horror trope.

Tagline: “SAVE LIVES WHEN YOU'RE DEAD”

zombie apocalypsedamsel in distressunexpected herosurvival horrorcliffhangermacabre humor

The cut

Length
42 s
Shots
22
Average shot
1.9 s

What creatives use Donate Life “The Giving Dead” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Donate Life “The Giving Dead”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A small, silhouetted figure hangs precariously from a cliff edge, illuminated by dramatic sun rays breaking through dark, cloudy skies in a vast, mountainous landscape.© Donate LifeA young woman with blonde hair and a red dress struggles to climb up a rocky, dark surface, looking terrified.© Donate LifeA young woman with blonde hair and a white cardigan screams in terror, reaching out with both hands, in a dark, chaotic setting.© Donate LifeA man in a white shirt and dark pants holds onto a cliff edge, reaching for a woman in a red dress dangling below him, against a dramatic sky.© Donate Life
    Frames from Donate Life “The Giving Dead”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Donate Life “The Giving Dead” in order, with its length, framing and what happens in it.

    A small, silhouetted figure hangs precariously from a cliff edge, illuminated by dramatic sun rays breaking through dark, cloudy skies in a vast, mountainous landscape.© Donate LifeA young woman with blonde hair and a red dress struggles to climb up a rocky, dark surface, looking terrified.© Donate LifeA young woman with blonde hair and a white cardigan screams in terror, reaching out with both hands, in a dark, chaotic setting.© Donate LifeA man in a white shirt and dark pants holds onto a cliff edge, reaching for a woman in a red dress dangling below him, against a dramatic sky.© Donate LifeA young woman with blonde hair and a white cardigan falls through a dark, cavernous space, looking up with a terrified expression.© Donate LifeA zombie-like man with green skin and tattered clothes pulls a bone from his chest, looking pained against a blue sky.© Donate Life
    Length: 42 s · Shots: 22 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a zombie apocalypse

    Before you present an idea, you need to know who has done it, and how.

    Donate Life “The Giving Dead” is built on a zombie apocalypse. Search the library by idea to see every spot that uses it.

    Upwork “This Is How We Work Now”© UpworkZonajobs.com “Grandma”© Zonajobs.comZonajobs “Grandmother”© Zonajobsgood mood “The Bad Choice & The Good Choice”© good mood
    Upwork · Zonajobs.com · Zonajobs · good mood

Award-winning public service & ngo commercials

  • WWF "In Hot Water" (2025) commercial still© WWFWWF “In Hot Water” 2025Dir. Yannis Konstantinidis · NOMINTClio Awards Grand Prix 2025
  • Fire and Emergency New Zealand "You’re Cooked" (2024) commercial still© Fire and Emergency New ZealandFire and Emergency New Zealand “You’re Cooked” 2024Motion SicknessEffie Awards Grand Prix 2024
  • truth "Depression Stick" (2023) commercial still© truthtruth “Depression Stick” 2023Mojo SupermarketEffie Awards Grand Prix 2023
  • New Zealand Government "Unite Against COVID-19" (2022) commercial still© New Zealand GovernmentNew Zealand Government “Unite Against COVID-19” 2022Clemenger BBDOEffie Awards Grand Prix 2022
  • OCEDEL "Firefly Man" (2016) commercial still© OCEDELOCEDEL “Firefly Man” 2016Dir. Wataru Sato · DRILLAdFest Grand Prix 2016
  • Epuron / German Ministry for the Environment "Power Of Wind" (2008) commercial still© Epuron / German Ministry for the EnvironmentEpuron / German Ministry for the Environment “Power Of Wind” 2008Dir. The Vikings · Nordpol+Eurobest Grand Prix 2007

Questions

Who directed the Donate Life “The Giving Dead” commercial?

Florian Reittner directed it, produced by Filmakademie Baden-Württemberg.

What awards did Donate Life “The Giving Dead” win?

1 awards, including Ciclope 2023 Bronze Special Section Student.

What is the tagline of Donate Life “The Giving Dead”?

“SAVE LIVES WHEN YOU'RE DEAD”

Sources for the credits and awards

awards.ciclopefestival.com