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commercial director

Joachim Back

Joachim Back is a commercial director. FrameThrower's visual library has 28 of their commercials (2015–2026), cut shot by shot, 1 of them award-winning. The work includes spots for Desjardins, Cantera Negra, AGOS and Humber Polytechnic, produced most often by Partners and Park Pictures, for agencies including Broken Heart Love Affair, Bleublancrouge and Colossus.

28
Commercials in our library
1
Award-winning
2015–2026
Active

01 · Featured

Joachim Back's most awarded commercial

Les Gaulois/Citroen “Dog Stretching” (2015), still© Les Gaulois/CitroenLes Gaulois/Citroen “Dog Stretching” (2015), frame 2© Les Gaulois/CitroenLes Gaulois/Citroen “Dog Stretching” (2015), frame 3© Les Gaulois/CitroenLes Gaulois/Citroen “Dog Stretching” (2015), frame 4© Les Gaulois/CitroenLes Gaulois/Citroen “Dog Stretching” (2015), frame 5© Les Gaulois/CitroenLes Gaulois/Citroen “Dog Stretching” (2015), frame 6© Les Gaulois/Citroen

Epica Gold 2015

Les Gaulois/Citroen “Dog Stretching” 2015

A man and his French bulldog embark on a long road trip, with the dog's stretching routine highlighting the car's fuel efficiency.

Directed by Joachim Back · Les Gaulois · CONTROL

02 · Brands

Brands Joachim Back has made commercials for

Every brand in the library, by award-winning work.

  • Les Gaulois/Citroen2015

    1 commercials · 1 award-winning

  • Desjardins2023–2025

    4 commercials

  • Cantera Negra2024–2025

    3 commercials

  • AGOS2020

    3 commercials

  • Humber Polytechnic2025

    2 commercials

  • isybank2023

    2 commercials

  • Heineken2023

    1 commercials

  • Audi2023

    1 commercials

  • Stella Artois2023

    1 commercials

  • Miller Beer2022

    1 commercials

  • Chivas Regal2023

    1 commercials

  • The Rec Room2024

    1 commercials

Also: Hollywood Casino, Rec Room, Tetra Pak, Range Rover, Land Rover, Pfizer, Air Miles Canada

03 · Works with

Who Joachim Back works with

From the credits: the companies behind the spots, by number of spots.

Production companies Joachim Back works with

04 · Awards

Joachim Back's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Epica

    .

Top award-winning spots

  • Epica Gold 2015Les Gaulois/Citroen “Dog Stretching”

05 · Work

Commercials by Joachim Back

Our visual library has 28 Joachim Back commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2020
2025

Latest

Hollywood Casino “Hollywood Casino - Pool” (2026)© Hollywood CasinoHollywood Casino “Hollywood Casino - Pool” 2026
Humber Polytechnic “Looking Inwards” (2025)© Humber PolytechnicHumber Polytechnic “Looking Inwards” 2025
Humber Polytechnic “The You You Knew Was In You” (2025)© Humber PolytechnicHumber Polytechnic “The You You Knew Was In You” 2025
Cantera Negra “Keep Burning” (2025)© Cantera NegraCantera Negra “Keep Burning” 2025
Desjardins “Charades” (2025)© DesjardinsDesjardins “Charades” 2025

Most awarded

  • Les Gaulois/Citroen "Dog Stretching" (2015) commercial still© Les Gaulois/CitroenLes Gaulois/Citroen “Dog Stretching” 2015Dir. Joachim Back · Les GauloisEpica Gold 2015
  • Hollywood Casino "Hollywood Casino - Pool" (2026) commercial still© Hollywood CasinoHollywood Casino “Hollywood Casino - Pool” 2026Dir. Joachim Back · Diamond
  • Humber Polytechnic "Looking Inwards" (2025) commercial still© Humber PolytechnicHumber Polytechnic “Looking Inwards” 2025Dir. Joachim Back · Broken Heart Love Affair
  • Humber Polytechnic "The You You Knew Was In You" (2025) commercial still© Humber PolytechnicHumber Polytechnic “The You You Knew Was In You” 2025Dir. Joachim Back · Broken Heart Love Affair
  • Cantera Negra "Keep Burning" (2025) commercial still© Cantera NegraCantera Negra “Keep Burning” 2025Dir. Joachim Back · Colossus
  • Desjardins "Charades" (2025) commercial still© DesjardinsDesjardins “Charades” 2025Dir. Joachim Back · Bleublancrouge
  • The Rec Room "Make Room for Play" (2024) commercial still© The Rec RoomThe Rec Room “Make Room for Play” 2024Dir. Joachim Back · Broken Heart Love Affair
  • Desjardins "Caring" (2024) commercial still© DesjardinsDesjardins “Caring” 2024Dir. Joachim Back · Bleu Blanc Rouge
  • Desjardins "Town Meeting" (2024) commercial still© DesjardinsDesjardins “Town Meeting” 2024Dir. Joachim Back · Bleublancrouge
  • Cantera Negra "Black Rock" (2024) commercial still© Cantera NegraCantera Negra “Black Rock” 2024Dir. Joachim Back · Colossus
  • Cantera Negra "Agave" (2024) commercial still© Cantera NegraCantera Negra “Agave” 2024Dir. Joachim Back · Colossus
  • Rec Room "Claw Game" (2024) commercial still© Rec RoomRec Room “Claw Game” 2024Dir. Joachim Back · Broken Heart Love Affair
  • Pfizer "Golf/Office/Elevator/Coach" (2024) commercial still© PfizerPfizer “Golf/Office/Elevator/Coach” 2024Dir. Joachim Back · VML Canada
  • Heineken "New Friends" (2023) commercial still© HeinekenHeineken “New Friends” 2023Dir. Joachim Back · Leo
  • Audi "The Swan" (2023) commercial still© AudiAudi “The Swan” 2023Dir. Joachim Back · BBH
  • Stella Artois "The Rivals" (2023) commercial still© Stella ArtoisStella Artois “The Rivals” 2023Dir. Joachim Back · Mother
  • Chivas Regal "Big Bear" (2023) commercial still© Chivas RegalChivas Regal “Big Bear” 2023Dir. Joachim Back · Euro RSCG
  • isybank "Rainy Day" (2023) commercial still© isybankisybank “Rainy Day” 2023Dir. Joachim Back · Accenture Song
  • isybank "The Bench" (2023) commercial still© isybankisybank “The Bench” 2023Dir. Joachim Back · Accenture Song
  • Desjardins "Sizeable Care" (2023) commercial still© DesjardinsDesjardins “Sizeable Care” 2023Dir. Joachim Back · Bleublancrouge
  • Tetra Pak "Tetra Pak - Milkman" (2023) commercial still© Tetra PakTetra Pak “Tetra Pak - Milkman” 2023Dir. Joachim Back · Philipp und Keuntje
  • Range Rover "Days Like These" (2023) commercial still© Range RoverRange Rover “Days Like These” 2023Dir. Joachim Back · RKCR/YR
  • Miller Beer "It's Our Time" (2022) commercial still© Miller BeerMiller Beer “It's Our Time” 2022Dir. Joachim Back
  • Air Miles Canada "It's All Gravy" (2022) commercial still© Air Miles CanadaAir Miles Canada “It's All Gravy” 2022Dir. Joachim Back · Broken Heart Love Affair

06 · For producers

What producers use Joachim Back's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Joachim Back's work and find directors with a similar style, each with every spot, agency, production company and award.

    Greg Gray© Chicken LickenSteve Rogers© HornbachDamien Chazelle© Doritos 3DJeff Low© Anthropic
    Similar to Joachim Back: Greg Gray, Steve Rogers, Damien Chazelle

  2. 02Joachim Back's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 28 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Les Gaulois/Citroen “Dog Stretching”© Les Gaulois/CitroenHollywood Casino “Hollywood Casino - Pool”© Hollywood CasinoHumber Polytechnic “Looking Inwards”© Humber PolytechnicHumber Polytechnic “The You You Knew Was In You”© Humber Polytechnic
    28 commercials, 1 award-winning

07 · Questions

About Joachim Back

What commercials has Joachim Back directed?+

28 in the library, 2015–2026, including Les Gaulois/Citroen “Dog Stretching”, Hollywood Casino “Hollywood Casino - Pool”, Humber Polytechnic “Looking Inwards” and Humber Polytechnic “The You You Knew Was In You”.

Which production company does Joachim Back work with?+

Most often Partners (9 spots), also Park Pictures, Minted Content and McCann Italy.

Which agencies has Joachim Back worked with?+

Broken Heart Love Affair (5), Bleublancrouge (3), Colossus (3), McCann Italy (3) and Accenture Song (2).

What awards has Joachim Back's work won?+

1 award-winning spots, including Epica Gold 2015 for Les Gaulois/Citroen “Dog Stretching”.

Which directors have a similar style to Joachim Back?+

Greg Gray, Steve Rogers, Damien Chazelle, Jeff Low and Bryan Buckley, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Joachim Back: matched by the ideas, tone and categories of their commercials.