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commercial director

Fx Goby

Fx Goby is a commercial director. FrameThrower's visual library has 9 of their commercials (2020–2026), cut shot by shot, 1 of them award-winning. The work includes spots for Lemonade, Volkswagen, BBC Sports and BBC Sport, produced most often by Nexus Studios and Droga5 New York, for agencies including BBC Creative and Johannes Leonardo.

9
Commercials in our library
1
Award-winning
2020–2026
Active

01 · Featured

Fx Goby's most awarded commercial

BBC Sport “Welcome to the City of Love” (2025), still© BBC SportBBC Sport “Welcome to the City of Love” (2025), frame 2© BBC SportBBC Sport “Welcome to the City of Love” (2025), frame 3© BBC SportBBC Sport “Welcome to the City of Love” (2025), frame 4© BBC SportBBC Sport “Welcome to the City of Love” (2025), frame 5© BBC SportBBC Sport “Welcome to the City of Love” (2025), frame 6© BBC Sport

Creative Circle Gold 2025

BBC Sport “Welcome to the City of Love” 2025

This animated ad for the Paris 2024 Olympics captures the emotional highs and lows of athletic competition, set against the romantic backdrop of Paris.

Directed by Fx Goby · BBC Creative · Nexus Studios

02 · Brands

Brands Fx Goby has made commercials for

Every brand in the library, by award-winning work.

  • BBC Sport2025

    1 commercials · 1 award-winning

  • Lemonade2025

    4 commercials

  • Volkswagen2020

    1 commercials

  • BBC Sports2024

    1 commercials

  • Meta2025

    1 commercials

  • Arsenal Football Club2026

    1 commercials

03 · Works with

Who Fx Goby works with

From the credits: the companies behind the spots, by number of spots.

Production companies Fx Goby works with

Agencies Fx Goby works with

04 · Awards

Fx Goby's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Creative Circle

    .

Top award-winning spots

  • Creative Circle Gold 2025BBC Sport “Welcome to the City of Love”

05 · Work

Commercials by Fx Goby

Our visual library has 9 Fx Goby commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020
2025

Latest

Arsenal Football Club “adidas x Arsenal - The Arsenal State of Mind” (2026)© Arsenal Football ClubArsenal Football Club “adidas x Arsenal - The Arsenal State of Mind” 2026
BBC Sport “Welcome to the City of Love” (2025)© BBC SportBBC Sport “Welcome to the City of Love” 2025Creative Circle Gold 2025
Lemonade “Money” (2025)© LemonadeLemonade “Money” 2025
Lemonade “That One Song” (2025)© LemonadeLemonade “That One Song” 2025
Lemonade “Purchase Online” (2025)© LemonadeLemonade “Purchase Online” 2025

Most awarded

  • BBC Sport "Welcome to the City of Love" (2025) commercial still© BBC SportBBC Sport “Welcome to the City of Love” 2025Dir. Fx Goby · BBC CreativeCreative Circle Gold 2025
  • Arsenal Football Club "adidas x Arsenal - The Arsenal State of Mind" (2026) commercial still© Arsenal Football ClubArsenal Football Club “adidas x Arsenal - The Arsenal State of Mind” 2026Dir. Fx Goby
  • Lemonade "Money" (2025) commercial still© LemonadeLemonade “Money” 2025Dir. Fx Goby
  • Lemonade "That One Song" (2025) commercial still© LemonadeLemonade “That One Song” 2025Dir. Fx Goby
  • Lemonade "Purchase Online" (2025) commercial still© LemonadeLemonade “Purchase Online” 2025Dir. Fx Goby
  • Meta "It's Coi Leray's World" (2025) commercial still© MetaMeta “It's Coi Leray's World” 2025Dir. Fx Goby
  • Lemonade "It's About Time Insurance Does That" (2025) commercial still© LemonadeLemonade “It's About Time Insurance Does That” 2025Dir. Fx Goby
  • BBC Sports "Welcome to the City of Love - Paris 2024 Olympic Games" (2024) commercial still© BBC SportsBBC Sports “Welcome to the City of Love - Paris 2024 Olympic Games” 2024Dir. Fx Goby · BBC Creative
  • Volkswagen "The Last Mile" (2020) commercial still© VolkswagenVolkswagen “The Last Mile” 2020Dir. Fx Goby · Johannes Leonardo

06 · For producers

What producers use Fx Goby's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Fx Goby's work and find directors with a similar style, each with every spot, agency, production company and award.

    Bob Partington© Intuit Credit KarmaSmith & Foulkes© ComcastScholar© NikeGary Levesque© Nike
    Similar to Fx Goby: Bob Partington, Smith & Foulkes, Scholar

  2. 02Fx Goby's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 9 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    BBC Sport “Welcome to the City of Love”© BBC SportArsenal Football Club “adidas x Arsenal - The Arsenal State of Mind”© Arsenal Football ClubLemonade “Money”© LemonadeLemonade “That One Song”© Lemonade
    9 commercials, 1 award-winning

07 · Questions

About Fx Goby

What commercials has Fx Goby directed?+

9 in the library, 2020–2026, including BBC Sport “Welcome to the City of Love”, Arsenal Football Club “adidas x Arsenal - The Arsenal State of Mind”, Lemonade “Money” and Lemonade “That One Song”.

Which production company does Fx Goby work with?+

Most often Nexus Studios (8 spots), also Droga5 New York.

Which agencies has Fx Goby worked with?+

BBC Creative (2) and Johannes Leonardo (1).

What awards has Fx Goby's work won?+

1 award-winning spots, including Creative Circle Gold 2025 for BBC Sport “Welcome to the City of Love”.

Which directors have a similar style to Fx Goby?+

Bob Partington, Smith & Foulkes, Scholar, Gary Levesque and Andy Baker, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Fx Goby: matched by the ideas, tone and categories of their commercials.