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Deutsche Telekom “Project Futureproof” 2022

Deutsche Telekom “Project Futureproof” (2022) is a Deutsche Telekom commercial directed by Rollo Jackson for Saatchi & Saatchi, produced by Somesuch. It won 2 awards, including Creative Circle 2022 Silver FILM CRAFT - Best Colour Grading (single).

Young people, initially disheartened by a bleak future, discover their potential through technology and innovation, transforming their world into a vibrant, sustainable, and connected utopia.

Video: Electric Theatre Collective on Vimeo

Shot by shot

  1. An aerial wide shot captures a dystopian city with brutalist architecture and construction cranes under a dramatic sky at sunset.© Deutsche Telekom0:00
  2. A diverse group of young adults are hanging out in a sunlit, industrial-style common room, some standing, some sitting, some looking at screens.© Deutsche Telekom0:14
  3. A person's hand accidentally knocks over a pink bottle, causing sparks to fly from a circuit board on a cluttered workbench.© Deutsche Telekom0:21
  4. A person's hands are seen from above, working on a cluttered desk with electronic components and tools, illuminated by a bright light.© Deutsche Telekom0:26
  5. A bald Black man in a suit and red glasses gestures while reporting news in a futuristic virtual studio with "BREAKING NEWS" and "BEST OF 2031: DIGITAL OPTIMISM" on screen.© Deutsche Telekom0:32
  6. A female news anchor with dark curly hair and a pink blazer speaks directly to the camera in a virtual news studio.© Deutsche Telekom0:43
  7. A man with a beard feeds a dodo bird in a lush, sun-dappled jungle, then a woman with long dark hair moves her hands with glowing fingertips.© Deutsche Telekom0:51
  8. A young woman in a crop top and flowy pants dances in a large, white room with columns and an arched doorway, as another person's hands gesture in the foreground.© Deutsche Telekom1:04
  9. Lush green plants grow on white pillars in a bright, futuristic interior space with glowing windows, suggesting a sustainable environment.© Deutsche Telekom1:11
  10. A person's finger presses a glowing button on a futuristic device, with a vibrant magenta background.© Deutsche Telekom1:31
  11. A young Black man with short dark hair, wearing a green jacket, sits in a futuristic chair, gesturing with his hands in a dimly lit, high-tech room.© Deutsche Telekom1:51
  12. A diverse group of young adults stands in a sunlit, industrial-style room with a pinball machine, looking around with curiosity.© Deutsche Telekom2:08

Stills © Deutsche Telekom. Made by Saatchi & Saatchi, Somesuch and Rollo Jackson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

From a dystopian present to a utopian future, powered by youth and technology.

Tagline: “IF YOU HAVE A PASSION YOU HAVE A FUTURE. FIND OUT WHERE YOURS WILL GO WITH PROJECT FUTUREPROOF.”

dystopian openingyouth empowermenttechnological transformationnews report framingproblem-solution narrativevision of the future

The cut

Length
148 s
Shots
68
Average shot
2.2 s

What creatives use Deutsche Telekom “Project Futureproof” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Deutsche Telekom “Project Futureproof”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial wide shot captures a dystopian city with brutalist architecture and construction cranes under a dramatic sky at sunset.© Deutsche TelekomA diverse group of young adults are hanging out in a sunlit, industrial-style common room, some standing, some sitting, some looking at screens.© Deutsche TelekomA person's hand accidentally knocks over a pink bottle, causing sparks to fly from a circuit board on a cluttered workbench.© Deutsche TelekomA person's hands are seen from above, working on a cluttered desk with electronic components and tools, illuminated by a bright light.© Deutsche Telekom
    Frames from Deutsche Telekom “Project Futureproof”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Deutsche Telekom “Project Futureproof” in order, with its length, framing and what happens in it.

    An aerial wide shot captures a dystopian city with brutalist architecture and construction cranes under a dramatic sky at sunset.© Deutsche TelekomA diverse group of young adults are hanging out in a sunlit, industrial-style common room, some standing, some sitting, some looking at screens.© Deutsche TelekomA person's hand accidentally knocks over a pink bottle, causing sparks to fly from a circuit board on a cluttered workbench.© Deutsche TelekomA person's hands are seen from above, working on a cluttered desk with electronic components and tools, illuminated by a bright light.© Deutsche TelekomA bald Black man in a suit and red glasses gestures while reporting news in a futuristic virtual studio with "BREAKING NEWS" and "BEST OF 2031: DIGITAL OPTIMISM" on screen.© Deutsche TelekomA female news anchor with dark curly hair and a pink blazer speaks directly to the camera in a virtual news studio.© Deutsche Telekom
    Length: 148 s · Shots: 68 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a youth empowerment

    Before you present an idea, you need to know who has done it, and how.

    Deutsche Telekom “Project Futureproof” is built on a youth empowerment. Search the library by idea to see every spot that uses it.

    truth “Finish It”© truthadidas “One In A Billion”© adidasFacebook “Summer Jobs”© FacebookPuma South Africa “#RunTheStreets”© Puma South Africa
    truth · adidas · Facebook · Puma South Africa

More commercials by Rollo Jackson

  • Standard Chartered "A Liverpool Story" (2021) commercial still© Standard CharteredStandard Chartered “A Liverpool Story” 2021Dir. Rollo Jackson · TBWA\Singapore, SixToesSpikes Asia Bronze 2021
  • Beats by Dre "Kobbie Mainoo Runs the Track" (2025) commercial still© Beats by DreBeats by Dre “Kobbie Mainoo Runs the Track” 2025Dir. Rollo Jackson · Homeground
  • Heineken "x Bodega - Boring Phone" (2024) commercial still© HeinekenHeineken “x Bodega - Boring Phone” 2024Dir. Rollo Jackson · LePub
  • EE "Gaming" (2024) commercial still© EEEE “Gaming” 2024Dir. Rollo Jackson · Saatchi & Saatchi
  • Virgin Media "Hyped" (2023) commercial still© Virgin MediaVirgin Media “Hyped” 2023Dir. Rollo Jackson · VCCP
  • JD Sports "King of the Game" (2022) commercial still© JD SportsJD Sports “King of the Game” 2022Dir. Rollo Jackson · Cake

More from Saatchi & Saatchi

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Deutsche Telekom “Project Futureproof” commercial?

Rollo Jackson directed it, produced by Somesuch, for the agency Saatchi & Saatchi.

Which agency made Deutsche Telekom “Project Futureproof”?

Saatchi & Saatchi created it for Deutsche Telekom (2022).

What awards did Deutsche Telekom “Project Futureproof” win?

2 awards, including Creative Circle 2022 Silver FILM CRAFT - Best Colour Grading (single) and Creative Circle 2022 Bronze FILM CRAFT - Best VFX (single).

What is the tagline of Deutsche Telekom “Project Futureproof”?

“IF YOU HAVE A PASSION YOU HAVE A FUTURE. FIND OUT WHERE YOURS WILL GO WITH PROJECT FUTUREPROOF.”

Sources for the credits and awards

web.archive.org