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Dacsa “El Veredicto” 2024

Dacsa “El Veredicto” (2024) is a Dacsa commercial directed by Marco Huertas for Kids, produced by Jakiens. It won one award: El Ojo de Iberoamérica 2024 Bronze Film.

A man is put on trial for his paella-making skills, with a dramatic courtroom battle ensuing over the quality of his ingredients and cooking methods.

Video: Marco Huertas on Vimeo

Shot by shot

  1. A close-up overhead shot shows a hand placing a sprig of rosemary into a large pan of steaming paella with chicken and green beans.© Dacsa0:00
  2. A man in his 30s, wearing a black apron, cooks paella in a large pan on an outdoor patio under a bright sky.© Dacsa0:03
  3. A man in a suit walks down a red carpet in a grand hall with portraits on the walls, as large white text "EL VEREDICTO" overlays the scene.© Dacsa0:17
  4. A man in a suit holds a bag of Dacsa rice as another person's hand reaches out to touch it, in a dimly lit interior.© Dacsa0:47
  5. A man in a suit holds up a small plastic bag with green and white contents, looking intently at it in a dimly lit, ornate room.© Dacsa1:52
  6. A female lawyer in her 50s, dressed in a houndstooth blazer, passionately argues in a dimly lit courtroom, gesturing with her hands.© Dacsa2:26

Stills © Dacsa. Made by Kids, Jakiens and Marco Huertas.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A paella cooking competition disguised as a courtroom drama.

Tagline: “Si cada domingo te juzgan, la mejor defensa es un buen arroz.”

courtroom dramaunderdog storyfood as a metaphordramatic revealunexpected twistcommunity support

The cut

Length
210 s
Shots
66
Average shot
3.2 s

What creatives use Dacsa “El Veredicto” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Dacsa “El Veredicto”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up overhead shot shows a hand placing a sprig of rosemary into a large pan of steaming paella with chicken and green beans.© DacsaA man in his 30s, wearing a black apron, cooks paella in a large pan on an outdoor patio under a bright sky.© DacsaA man in a suit walks down a red carpet in a grand hall with portraits on the walls, as large white text "EL VEREDICTO" overlays the scene.© DacsaA man in a suit holds a bag of Dacsa rice as another person's hand reaches out to touch it, in a dimly lit interior.© Dacsa
    Frames from Dacsa “El Veredicto”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Dacsa “El Veredicto” in order, with its length, framing and what happens in it.

    A close-up overhead shot shows a hand placing a sprig of rosemary into a large pan of steaming paella with chicken and green beans.© DacsaA man in his 30s, wearing a black apron, cooks paella in a large pan on an outdoor patio under a bright sky.© DacsaA man in a suit walks down a red carpet in a grand hall with portraits on the walls, as large white text "EL VEREDICTO" overlays the scene.© DacsaA man in a suit holds a bag of Dacsa rice as another person's hand reaches out to touch it, in a dimly lit interior.© DacsaA man in a suit holds up a small plastic bag with green and white contents, looking intently at it in a dimly lit, ornate room.© DacsaA female lawyer in her 50s, dressed in a houndstooth blazer, passionately argues in a dimly lit courtroom, gesturing with her hands.© Dacsa
    Length: 210 s · Shots: 66 · Average shot: 3.2 s

  3. 03Ad ideas: every spot built on a courtroom drama

    Before you present an idea, you need to know who has done it, and how.

    Dacsa “El Veredicto” is built on a courtroom drama. Search the library by idea to see every spot that uses it.

    Oscar Mayer “Hearing LF”© Oscar MayerBMW “M - Get Even With Corners”© BMWBMW AGMC “Get Even With Corners”© BMW AGMCASN Bank “The Scapegoat”© ASN Bank
    Oscar Mayer · BMW · BMW AGMC · ASN Bank

More commercials by Marco Huertas

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Dacsa “El Veredicto” commercial?

Marco Huertas directed it, produced by Jakiens, for the agency Kids.

Which agency made Dacsa “El Veredicto”?

Kids created it for Dacsa (2024).

What awards did Dacsa “El Veredicto” win?

1 awards, including El Ojo de Iberoamérica 2024 Bronze Film.

What is the tagline of Dacsa “El Veredicto”?

“Si cada domingo te juzgan, la mejor defensa es un buen arroz.”

Sources for the credits and awards

elojodeiberoamerica.com