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Cupra “Red Thread” 2025

Cupra “Red Thread” (2025) is a Cupra commercial directed by Albert Uria, produced by Garage Films. It won one award: AICP Post 2025 Winner Automotive.

This ad explores the concept of an invisible red thread connecting soulmates, visually representing it through dynamic, almost supernatural movements and the sleek design of Cupra cars.

Video: CUPRA UK on YouTube

Shot by shot

  1. A wide shot of a lake with a dark tree line under a cloudy sky, featuring a bright pink lens flare from the setting sun.© Cupra0:00
  2. A young man with curly hair walks up a staircase, turning to look at the camera as his jacket falls open, revealing a white shirt.© Cupra0:02
  3. A young person in a black suit is dramatically falling backward with arms outstretched, against a blurred outdoor background with trees.© Cupra0:04
  4. A young woman in dark clothing leaps gracefully over the surface of a lake, creating a splash, with trees in the background.© Cupra0:05
  5. A person in a dark suit and light pants is suspended in mid-air, floating in front of a modern building with illuminated windows at night.© Cupra0:06
  6. A person in dark clothing runs through shallow water, creating splashes, with their legs and feet visible from the knees down.© Cupra0:06
  7. A man in a dark suit and white shirt falls backward into a chair in a large, empty room with tall windows.© Cupra0:07
  8. A person wearing black boots walks on a gravelly surface in a dark, smoky environment with a green light source.© Cupra0:08
  9. The rear of a dark grey Cupra car is shown in a medium shot, with its red tail lights illuminating in a dark, indeterminate setting.© Cupra0:10
  10. A dark grey Cupra Leon car drives on a road at night, with its headlights on, as text appears on screen.© Cupra0:14
  11. A dark grey Cupra Terramar SUV drives along a coastal road at dusk, with the ocean and rocks in the background.© Cupra0:18
  12. A dark grey Cupra car drives on a highway at sunset, with legal disclaimer text overlaid on the screen.© Cupra0:21

Stills © Cupra. Made by Garage Films and Albert Uria.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The red thread of destiny is a Cupra car.

red thread of fatesupernatural abilitiesurban night settingslow motion actionmysterious atmosphereproduct as destiny

The cut

Length
30 s
Shots
22
Average shot
1.4 s

What creatives use Cupra “Red Thread” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cupra “Red Thread”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a lake with a dark tree line under a cloudy sky, featuring a bright pink lens flare from the setting sun.© CupraA young man with curly hair walks up a staircase, turning to look at the camera as his jacket falls open, revealing a white shirt.© CupraA young person in a black suit is dramatically falling backward with arms outstretched, against a blurred outdoor background with trees.© CupraA young woman in dark clothing leaps gracefully over the surface of a lake, creating a splash, with trees in the background.© Cupra
    Frames from Cupra “Red Thread”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cupra “Red Thread” in order, with its length, framing and what happens in it.

    A wide shot of a lake with a dark tree line under a cloudy sky, featuring a bright pink lens flare from the setting sun.© CupraA young man with curly hair walks up a staircase, turning to look at the camera as his jacket falls open, revealing a white shirt.© CupraA young person in a black suit is dramatically falling backward with arms outstretched, against a blurred outdoor background with trees.© CupraA young woman in dark clothing leaps gracefully over the surface of a lake, creating a splash, with trees in the background.© CupraA person in a dark suit and light pants is suspended in mid-air, floating in front of a modern building with illuminated windows at night.© CupraA person in dark clothing runs through shallow water, creating splashes, with their legs and feet visible from the knees down.© Cupra
    Length: 30 s · Shots: 22 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a supernatural abilities

    Before you present an idea, you need to know who has done it, and how.

    Cupra “Red Thread” is built on a supernatural abilities. Search the library by idea to see every spot that uses it.

    Nike “Scary Good – Anthem”© NikeSkittles “Glowing Eyes”© Skittlesadidas “Impossible is Nothing - Basketball”© adidasPlátano De Canarias “El despegue”© Plátano De Canarias
    Nike · Skittles · adidas · Plátano De Canarias

More commercials by Albert Uria

  • Volkswagen "T-Roc Cabriolet Voices" (2020) commercial still© VolkswagenVolkswagen “T-Roc Cabriolet Voices” 2020Dir. Albert Uria · DDB Worldwide
  • SEAT "Seat Leon | Teenagers" (2018) commercial still© SEATSEAT “Seat Leon | Teenagers” 2018Dir. Albert Uria · MullenLowe
  • Ford "Knights" (2018) commercial still© FordFord “Knights” 2018Dir. Albert Uria · La Comunidad
  • Coca Cola Zero "MR. HADLEY" (2018) commercial still© Coca Cola ZeroCoca Cola Zero “MR. HADLEY” 2018Dir. Albert Uria

Award-winning auto commercials

Questions

Who directed the Cupra “Red Thread” commercial?

Albert Uria directed it, produced by Garage Films.

What awards did Cupra “Red Thread” win?

1 awards, including AICP Post 2025 Winner Automotive.

Sources for the credits and awards

aicpawards.com