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Create Not Hate “A Heated Conversation” 2021

Create Not Hate “A Heated Conversation” (2021) is a Create Not Hate commercial directed by Trevor Robinson OBE for Quiet Storm, produced by Quiet Storm. It won one award: Creative Circle 2021 Bronze FILM - Best Film for Positive Change.

A couple observes a heated argument between three young men, misinterpreting their Shakespearean rehearsal as a violent confrontation, highlighting the dangers of prejudice.

Video: Create Not Hate on YouTube

Shot by shot

  1. A young man in a grey hoodie and jeans walks towards a silver SUV parked under a bridge, while a woman stands by the open trunk.© Create Not Hate0:00
  2. Three young men are having a heated conversation in a cafe, which escalates into a physical altercation, viewed through a window.© Create Not Hate0:09
  3. Three young men are seen through a glass partition, two of them holding back a third man who appears agitated, in a modern interior space.© Create Not Hate0:15
  4. Three young men, two with dreadlocks, stand around a table in a cafe, engaged in a heated conversation.© Create Not Hate0:25
  5. A Black man with braids and a beard looks intently at another person, whose back is partially visible, in an interior setting.© Create Not Hate0:30
  6. Three young Black men stand outside a cafe, seen through a window with reflections, while two blurred figures observe them from inside.© Create Not Hate0:36
  7. A Black man with braided hair and a beard yells intensely at another person, his face contorted in anger, in an interior setting.© Create Not Hate0:42
  8. Two men with dreadlocks face each other in a boxing ring, appearing to argue, while a third man tries to intervene, in an interior boxing gym.© Create Not Hate0:51
  9. A Black man with braided hair and a beard looks at another person, then laughs heartily, in an interior setting.© Create Not Hate0:56
  10. Two young men and a woman are seen through a window, with the woman clapping and smiling at the men, who are also smiling.© Create Not Hate1:02
  11. Three young Black men, two with braided hair, look down at something with varied expressions in a brightly lit interior space.© Create Not Hate1:11
  12. A person's hand points to an open book on a wooden table, with other books and a coffee cup nearby, as text appears on screen.© Create Not Hate1:15

Stills © Create Not Hate. Made by Quiet Storm, Quiet Storm and Trevor Robinson OBE.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Shakespearean dialogue misconstrued as violence, revealing unconscious bias.

Tagline: “Check your prejudice. Create Not Hate.”

misinterpretationprejudice revealeddramatic ironyslice of life observationunexpected twistsocial commentary

The cut

Length
90 s
Shots
25
Average shot
3.6 s

What creatives use Create Not Hate “A Heated Conversation” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Create Not Hate “A Heated Conversation”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in a grey hoodie and jeans walks towards a silver SUV parked under a bridge, while a woman stands by the open trunk.© Create Not HateThree young men are having a heated conversation in a cafe, which escalates into a physical altercation, viewed through a window.© Create Not HateThree young men are seen through a glass partition, two of them holding back a third man who appears agitated, in a modern interior space.© Create Not HateThree young men, two with dreadlocks, stand around a table in a cafe, engaged in a heated conversation.© Create Not Hate
    Frames from Create Not Hate “A Heated Conversation”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Create Not Hate “A Heated Conversation” in order, with its length, framing and what happens in it.

    A young man in a grey hoodie and jeans walks towards a silver SUV parked under a bridge, while a woman stands by the open trunk.© Create Not HateThree young men are having a heated conversation in a cafe, which escalates into a physical altercation, viewed through a window.© Create Not HateThree young men are seen through a glass partition, two of them holding back a third man who appears agitated, in a modern interior space.© Create Not HateThree young men, two with dreadlocks, stand around a table in a cafe, engaged in a heated conversation.© Create Not HateA Black man with braids and a beard looks intently at another person, whose back is partially visible, in an interior setting.© Create Not HateThree young Black men stand outside a cafe, seen through a window with reflections, while two blurred figures observe them from inside.© Create Not Hate
    Length: 90 s · Shots: 25 · Average shot: 3.6 s

  3. 03Ad ideas: every spot built on a misinterpretation

    Before you present an idea, you need to know who has done it, and how.

    Create Not Hate “A Heated Conversation” is built on a misinterpretation. Search the library by idea to see every spot that uses it.

    Claude “How Can I Communicate Better With My Mum”© ClaudeBGH Smart TV “Julia”© BGH Smart TVValley Toyota “Suspicious”© Valley ToyotaSpecsavers “Your Care is Our Business”© Specsavers
    Claude · BGH Smart TV · Valley Toyota · Specsavers

More commercials by Trevor Robinson OBE

  • HARIBO "Twin Snakes" (2026) commercial still© HARIBOHARIBO “Twin Snakes” 2026Dir. Trevor Robinson OBE · Quiet Storm
  • Chicago Town "Feed Your Urge" (2024) commercial still© Chicago TownChicago Town “Feed Your Urge” 2024Dir. Trevor Robinson OBE · Quiet Storm
  • Vimto "I See Vimto In You" (2022) commercial still© VimtoVimto “I See Vimto In You” 2022Dir. Trevor Robinson OBE · Quiet Storm
  • Young's "Masters of Fish" (2022) commercial still© Young'sYoung's “Masters of Fish” 2022Dir. Trevor Robinson OBE · Quiet Storm
  • The Mirror "Keep Digging The Mirror New" (2015) commercial still© The MirrorThe Mirror “Keep Digging The Mirror New” 2015Dir. Trevor Robinson OBE · Quiet Storm

More from Quiet Storm

  • Calbee Group UK "Seabrook Crisps - Bags of Northern Soul" (2026) commercial still© Calbee Group UKCalbee Group UK “Seabrook Crisps - Bags of Northern Soul” 2026Dir. Gustav Egerstedt · Quiet Storm
  • Zoflora "Kills Germs Beautifully" (2022) commercial still© ZofloraZoflora “Kills Germs Beautifully” 2022Dir. Gus Filgate · Quiet Storm
  • Yakult "Science not Magic" (2022) commercial still© YakultYakult “Science not Magic” 2022Dir. Tim Brown · Quiet Storm
  • Moonpig "Love Bigger" (2022) commercial still© MoonpigMoonpig “Love Bigger” 2022Dir. Seb Jamous · Quiet Storm
  • On The Beach "The Most Wonderful Time of the Year" (2022) commercial still© On The BeachOn The Beach “The Most Wonderful Time of the Year” 2022Dir. Silvia Esquivel · Quiet Storm

Award-winning public service & ngo commercials

Questions

Who directed the Create Not Hate “A Heated Conversation” commercial?

Trevor Robinson OBE directed it, produced by Quiet Storm, for the agency Quiet Storm.

Which agency made Create Not Hate “A Heated Conversation”?

Quiet Storm created it for Create Not Hate (2021).

What awards did Create Not Hate “A Heated Conversation” win?

1 awards, including Creative Circle 2021 Bronze FILM - Best Film for Positive Change.

What is the tagline of Create Not Hate “A Heated Conversation”?

“Check your prejudice. Create Not Hate.”

Sources for the credits and awards

web.archive.org

Create Not Hate “A Heated Conversation” (2021) Commercial by Trevor Robinson OBE: Credits, Awards & Stills