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Cravendale “Barry The Biscuit Boy” 2014

Cravendale “Barry The Biscuit Boy” (2014) is a Cravendale commercial directed by Joseph Mann & Andrew Thomas Huang for Wieden+Kennedy, produced by Blinkink. It won one award: British Arrows 2014 Craft Silver — Best Model Making.

A stop-motion animated biscuit boy, Barry, goes for a swim in a lake of Cravendale milk, only to discover the milk's irresistible freshness has a surprising effect on him.

Video: Cravendale on YouTube

Shot by shot

  1. A stop-motion animated biscuit boy in red striped underwear stands in a doorway, hands on hips, in a whimsical, striped-wallpaper room.© Cravendale0:00
  2. Two biscuit-like characters, a mother and father, stand in a rustic kitchen, as a third biscuit-like character, a child, runs past them.© Cravendale0:03
  3. A small biscuit boy walks along a path next to a stream, passing a stone bridge and a cottage in a whimsical, animated landscape.© Cravendale0:05
  4. A small, animated biscuit boy in pink underwear dances in a magical forest with trees that have faces, as he is being chased by a monster.© Cravendale0:07
  5. A small, brown, biscuit-like character swings on a rope swing over a reflective body of water in a lush, fantastical landscape.© Cravendale0:09
  6. A biscuit character with a mustache is submerged in milk, then slowly sinks, with only its eyes visible above the surface.© Cravendale0:10
  7. A biscuit boy, Barry, with a human face and hair, floats in a pool of milk, slowly dissolving as he swims.© Cravendale0:11
  8. A stop-motion animated biscuit boy with chocolate hair and striped underwear stands in a lake, then dips into the water as his chocolate hair melts.© Cravendale0:14
  9. A gingerbread man with a missing leg runs through a magical forest towards a cottage in the distance, with sunlight filtering through the trees.© Cravendale0:18
  10. A stop-motion animated biscuit boy with chocolate hair is being brushed by a yellow-gloved hand on a cooling rack on a blue and white checkered tablecloth.© Cravendale0:20
  11. A family of biscuit characters, including a child, father, and mother, are in a kitchen, with the child drinking milk and the father holding a biscuit.© Cravendale0:22

Stills © Cravendale. Made by Wieden+Kennedy, Blinkink and Joseph Mann & Andrew Thomas Huang.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A biscuit boy dissolves in milk, humorously showing Cravendale's freshness.

Tagline: “Cravendale. For serious milk lovers.”

personification of inanimate objectscautionary talemagical realismplayful anthropomorphismvisual metaphor

The cut

Length
30 s
Shots
11
Average shot
2.7 s
Format
stop motion

What creatives use Cravendale “Barry The Biscuit Boy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cravendale “Barry The Biscuit Boy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A stop-motion animated biscuit boy in red striped underwear stands in a doorway, hands on hips, in a whimsical, striped-wallpaper room.© CravendaleTwo biscuit-like characters, a mother and father, stand in a rustic kitchen, as a third biscuit-like character, a child, runs past them.© CravendaleA small biscuit boy walks along a path next to a stream, passing a stone bridge and a cottage in a whimsical, animated landscape.© CravendaleA small, animated biscuit boy in pink underwear dances in a magical forest with trees that have faces, as he is being chased by a monster.© Cravendale
    Frames from Cravendale “Barry The Biscuit Boy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cravendale “Barry The Biscuit Boy” in order, with its length, framing and what happens in it.

    A stop-motion animated biscuit boy in red striped underwear stands in a doorway, hands on hips, in a whimsical, striped-wallpaper room.© CravendaleTwo biscuit-like characters, a mother and father, stand in a rustic kitchen, as a third biscuit-like character, a child, runs past them.© CravendaleA small biscuit boy walks along a path next to a stream, passing a stone bridge and a cottage in a whimsical, animated landscape.© CravendaleA small, animated biscuit boy in pink underwear dances in a magical forest with trees that have faces, as he is being chased by a monster.© CravendaleA small, brown, biscuit-like character swings on a rope swing over a reflective body of water in a lush, fantastical landscape.© CravendaleA biscuit character with a mustache is submerged in milk, then slowly sinks, with only its eyes visible above the surface.© Cravendale
    Length: 30 s · Shots: 11 · Average shot: 2.7 s · Format: stop motion

  3. 03Ad ideas: every spot built on a personification of inanimate objects

    Before you present an idea, you need to know who has done it, and how.

    Cravendale “Barry The Biscuit Boy” is built on a personification of inanimate objects. Search the library by idea to see every spot that uses it.

    John Lewis “The Journey”© John LewisDurex “The Breakup”© DurexEU Marie Curie Actions “Chemical Party”© EU Marie Curie Actionsnabs “This Job Can Break You”© nabs
    John Lewis · Durex · EU Marie Curie Actions · nabs

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Award-winning fmcg commercials

  • Finish "Water Index" (2022) commercial still© FinishFinish “Water Index” 2022Dir. Tarık BayarEffie Awards Grand Prix 2022
  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Heinz "Mustard x Mustard" (2026) commercial still© HeinzHeinz “Mustard x Mustard” 2026The KitchenEffie Awards Gold 2026
  • Ajinomoto "How Ajinomoto Changed America’s Minds about MSG" (2026) commercial still© AjinomotoAjinomoto “How Ajinomoto Changed America’s Minds about MSG” 2026EdelmanEffie Awards Gold 2026
  • IAMS "Waylon" (2025) commercial still© IAMSIAMS “Waylon” 2025adam&eve\TBWAANDY Awards Gold 2025

Questions

Who directed the Cravendale “Barry The Biscuit Boy” commercial?

Joseph Mann & Andrew Thomas Huang directed it, produced by Blinkink, for the agency Wieden+Kennedy.

Which agency made Cravendale “Barry The Biscuit Boy”?

Wieden+Kennedy created it for Cravendale (2014).

What awards did Cravendale “Barry The Biscuit Boy” win?

1 awards, including British Arrows 2014 Craft Silver — Best Model Making.

What is the tagline of Cravendale “Barry The Biscuit Boy”?

“Cravendale. For serious milk lovers.”

Sources for the credits and awards

britisharrows.com