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CoorDown “Ridiculous Excuses Not to Be Inclusive” 2024

CoorDown “Ridiculous Excuses Not to Be Inclusive” (2024) is a CoorDown commercial for Small, produced by Indiana Production. It won 3 awards, including Clio 2024 Bronze — Film / 61 Seconds to Five Minutes and WARC Rankings 2024 Creative 100 #92.

This ad exposes the ridiculous excuses people use to exclude individuals with Down syndrome from everyday activities, highlighting the absurdity and harm of such discrimination.

Video: CoorDown on YouTube

Shot by shot

  1. Purple text types out a message on a white screen with a retro computer interface, then the screen distorts into a blurry vortex.© CoorDown0:00
  2. A woman in a brown coat and white beanie gestures towards a yellow school bus as children with backpacks board it on a city street.© CoorDown0:17
  3. A young Black woman in a red beanie and quilted jacket looks confused and slightly disgusted, outdoors on a city street.© CoorDown0:25
  4. A young woman, a boy with Down syndrome, and a woman stand together outside a yellow school bus, looking at the camera with a serious expression.© CoorDown0:31
  5. A Black man with a beard in a white karate gi with a black belt looks at the camera, then down at a book in a dojo.© CoorDown0:41
  6. A Black man with a beard, wearing a white karate gi, stands in a gym and speaks while holding a book.© CoorDown0:50
  7. A male camp counselor in a blue shirt and hat smiles as children and a female counselor walk past him in a school gym during summer camp.© CoorDown1:01
  8. A young girl with Down syndrome rests her head on an adult woman's torso, looking up with a worried expression in an interior setting.© CoorDown1:07
  9. A woman with blonde hair and a young girl with Down syndrome stand together, looking at the camera with a serious expression in a brightly lit room with a "Summer Camp" sign.© CoorDown1:15
  10. A woman with Down syndrome, wearing a red top and black blazer, stands in an office next to a water cooler, looking directly at the camera with a serious expression.© CoorDown1:28
  11. A young man with Down syndrome, wearing a cream sweater and green polo, speaks directly to the camera in an interior setting.© CoorDown1:37
  12. A young man with Down syndrome, wearing a cream sweater and a black strap over his shoulder, looks down and then turns to walk away in a building.© CoorDown1:45

Stills © CoorDown. Made by Small and Indiana Production.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Exposing ridiculous excuses for exclusion with a retro, glitchy aesthetic.

Tagline: “There's no acceptable excuse not to be inclusive.”

retro computer interfaceglitch effectdirect address to cameraeveryday discriminationabsurd excusescall to action for inclusion

The cut

Length
132 s
Shots
48
Average shot
2.7 s

What creatives use CoorDown “Ridiculous Excuses Not to Be Inclusive” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of CoorDown “Ridiculous Excuses Not to Be Inclusive”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Purple text types out a message on a white screen with a retro computer interface, then the screen distorts into a blurry vortex.© CoorDownA woman in a brown coat and white beanie gestures towards a yellow school bus as children with backpacks board it on a city street.© CoorDownA young Black woman in a red beanie and quilted jacket looks confused and slightly disgusted, outdoors on a city street.© CoorDownA young woman, a boy with Down syndrome, and a woman stand together outside a yellow school bus, looking at the camera with a serious expression.© CoorDown
    Frames from CoorDown “Ridiculous Excuses Not to Be Inclusive”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of CoorDown “Ridiculous Excuses Not to Be Inclusive” in order, with its length, framing and what happens in it.

    Purple text types out a message on a white screen with a retro computer interface, then the screen distorts into a blurry vortex.© CoorDownA woman in a brown coat and white beanie gestures towards a yellow school bus as children with backpacks board it on a city street.© CoorDownA young Black woman in a red beanie and quilted jacket looks confused and slightly disgusted, outdoors on a city street.© CoorDownA young woman, a boy with Down syndrome, and a woman stand together outside a yellow school bus, looking at the camera with a serious expression.© CoorDownA Black man with a beard in a white karate gi with a black belt looks at the camera, then down at a book in a dojo.© CoorDownA Black man with a beard, wearing a white karate gi, stands in a gym and speaks while holding a book.© CoorDown
    Length: 132 s · Shots: 48 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a glitch effect

    Before you present an idea, you need to know who has done it, and how.

    CoorDown “Ridiculous Excuses Not to Be Inclusive” is built on a glitch effect. Search the library by idea to see every spot that uses it.

    Heinz “Mustard x Mustard”© HeinzAlzheimer Forschung Initiative (AFI) “The Glitch”© Alzheimer Forschung Initiative (AFI)ITV “Television”© ITVFox Sports Net “New York”© Fox Sports Net
    Heinz · Alzheimer Forschung Initiative (AFI) · ITV · Fox Sports Net

More from Small

Award-winning public service & ngo commercials

Questions

Which agency made CoorDown “Ridiculous Excuses Not to Be Inclusive”?

Small created it for CoorDown (2024).

What awards did CoorDown “Ridiculous Excuses Not to Be Inclusive” win?

3 awards, including Clio 2024 Bronze — Film / 61 Seconds to Five Minutes, Clio 2024 Bronze — Film Craft / Direction and WARC Rankings 2024 Creative 100 #92.

What is the tagline of CoorDown “Ridiculous Excuses Not to Be Inclusive”?

“There's no acceptable excuse not to be inclusive.”

Sources for the credits and awards

clios.comclios.comWARC

CoorDown “Ridiculous Excuses Not to Be Inclusive” (2024) Commercial: Credits, Awards & Stills