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CoorDown “Just The Two Of Us | CoorDown | World Down Syndrome Day 2022” 2022

CoorDown “Just The Two Of Us | CoorDown | World Down Syndrome Day 2022” (2022) is a CoorDown commercial directed by Augusto Zapiola for Small, produced by Indiana Production. It won one award: D&AD 2022 Wood Pencil — Film / Health & Wellbeing.

This ad challenges the notion that people with Down syndrome cannot have an independent love life, showing couples with Down syndrome in various romantic and intimate situations.

Video: CoorDown on YouTube

Shot by shot

  1. A young woman with Down syndrome kisses a man, surrounded by a group of people in red berets and trench coats, on a city street at night.© CoorDown0:02
  2. A group of young adults with Down Syndrome ride a tandem bicycle with a carriage through a sunny park, enjoying the day.© CoorDown0:15
  3. A group of young people, some wearing matching striped sweaters, are riding together on a small, open-air vehicle down a path in a park on a sunny day.© CoorDown0:17
  4. A framed photo of a large family, with a smaller framed photo of a couple with Down Syndrome nested inside, sits on a reflective surface in a bright room.© CoorDown0:21
  5. A large, sparkling disco ball hangs from the ceiling, reflecting light in a dark room with orange-lit circular fixtures.© CoorDown0:23
  6. A man with Down syndrome proposes to a woman with a pink ring box on a bridge in a park at golden hour.© CoorDown0:29
  7. A group of friends, including a woman with Down syndrome, stand on a bridge in a park at sunset, taking a selfie.© CoorDown0:30
  8. A diverse group of six people, including a young woman with Down syndrome, stand together in a park, all wearing matching trench coats and red shirts, covering their mouths in surprise.© CoorDown0:34
  9. A couple with Down syndrome lies in bed, holding hands, surrounded by many people of various ages, all looking at them in a dimly lit bedroom.© CoorDown0:38
  10. A man and woman with Down Syndrome, and another woman, exit a hotel room, while a fourth woman waits in the hallway.© CoorDown0:46
  11. A hotel room door with the number 321 is seen, next to a small table with a single red rose and breakfast items, as text appears on screen.© CoorDown0:55
  12. A man and woman with Down Syndrome lie in bed, kissing and embracing, with text overlays appearing on screen.© CoorDown1:00

Stills © CoorDown. Made by Small, Indiana Production and Augusto Zapiola.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

People with Down syndrome have the right to an independent love life.

Tagline: “People with Down syndrome have the right to an independent love life.”

challenging stereotypesinclusive castingromantic montagecelebration of loveslice of life momentssurprising reveal

The cut

Length
73 s
Shots
29
Average shot
2.5 s

What creatives use CoorDown “Just The Two Of Us | CoorDown | World Down Syndrome Day 2022” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of CoorDown “Just The Two Of Us | CoorDown | World Down Syndrome Day 2022”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with Down syndrome kisses a man, surrounded by a group of people in red berets and trench coats, on a city street at night.© CoorDownA group of young adults with Down Syndrome ride a tandem bicycle with a carriage through a sunny park, enjoying the day.© CoorDownA group of young people, some wearing matching striped sweaters, are riding together on a small, open-air vehicle down a path in a park on a sunny day.© CoorDownA framed photo of a large family, with a smaller framed photo of a couple with Down Syndrome nested inside, sits on a reflective surface in a bright room.© CoorDown
    Frames from CoorDown “Just The Two Of Us | CoorDown | World Down Syndrome Day 2022”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of CoorDown “Just The Two Of Us | CoorDown | World Down Syndrome Day 2022” in order, with its length, framing and what happens in it.

    A young woman with Down syndrome kisses a man, surrounded by a group of people in red berets and trench coats, on a city street at night.© CoorDownA group of young adults with Down Syndrome ride a tandem bicycle with a carriage through a sunny park, enjoying the day.© CoorDownA group of young people, some wearing matching striped sweaters, are riding together on a small, open-air vehicle down a path in a park on a sunny day.© CoorDownA framed photo of a large family, with a smaller framed photo of a couple with Down Syndrome nested inside, sits on a reflective surface in a bright room.© CoorDownA large, sparkling disco ball hangs from the ceiling, reflecting light in a dark room with orange-lit circular fixtures.© CoorDownA man with Down syndrome proposes to a woman with a pink ring box on a bridge in a park at golden hour.© CoorDown
    Length: 73 s · Shots: 29 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a challenging stereotypes

    Before you present an idea, you need to know who has done it, and how.

    CoorDown “Just The Two Of Us | CoorDown | World Down Syndrome Day 2022” is built on a challenging stereotypes. Search the library by idea to see every spot that uses it.

    Tokyo 2020 Paralympic Games “Super. Human”© Tokyo 2020 Paralympic GamesInternational Paralympic Committee “#WeThe15”© International Paralympic CommitteeBBC “Square Eyed Boy”© BBCDove “Real Virtual Beauty”© Dove
    Tokyo 2020 Paralympic Games · International Paralympic Committee · BBC · Dove

More commercials by Augusto Zapiola

  • HSBC de "Dear customer" (2022) commercial still© HSBC deHSBC de “Dear customer” 2022Dir. Augusto Zapiola · DavidEl Ojo de Iberoamérica Gold 2022
  • IKEA Italy "The Lift" (2019) commercial still© IKEA ItalyIKEA Italy “The Lift” 2019Dir. Augusto ZapiolaEpica Gold 2019

More from Small

Award-winning public service & ngo commercials

Questions

Who directed the CoorDown “Just The Two Of Us | CoorDown | World Down Syndrome Day 2022” commercial?

Augusto Zapiola directed it, produced by Indiana Production, for the agency Small.

Which agency made CoorDown “Just The Two Of Us | CoorDown | World Down Syndrome Day 2022”?

Small created it for CoorDown (2022).

What awards did CoorDown “Just The Two Of Us | CoorDown | World Down Syndrome Day 2022” win?

1 awards, including D&AD 2022 Wood Pencil — Film / Health & Wellbeing.

What is the tagline of CoorDown “Just The Two Of Us | CoorDown | World Down Syndrome Day 2022”?

“People with Down syndrome have the right to an independent love life.”

Sources for the credits and awards

dandad.org