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Comic Relief “Wise Words” 2020

Comic Relief “Wise Words” (2020) is a Comic Relief commercial directed by 32 for Wonderhood Studios, produced by Pulse Films. It won 2 awards, including British Arrows 2020 Bronze — Charity & Public Service and Campaign Top 13 film ads of 2019 #7.

An old man reflects on the shared human experience while caring for a newborn, highlighting universal emotions and actions that connect us all, despite societal divisions.

Video: Comic Relief on YouTube

Shot by shot

  1. An establishing shot of a residential building with a cloudy sky above, cars parked on the street, and distant hills under a bright sky.© Comic Relief0:00
  2. A young woman in a dark jacket and light top walks through a dimly lit hallway, disappearing behind a door.© Comic Relief0:01
  3. A balding, older man with a beard, wearing a dark shirt, turns his head to the right, looking out a window in a room with orange decorations.© Comic Relief0:05
  4. A newborn baby, wearing a grey hat and knitted cardigan, sleeps peacefully in a striped baby bouncer indoors.© Comic Relief0:13
  5. A man with a beard looks down and smiles in a kitchen with a window in the background.© Comic Relief0:15
  6. A grey-haired man with a beard sits on a sofa, feeding a baby from a bottle in a dimly lit living room.© Comic Relief0:17
  7. A man with grey hair, seen from behind, holds a baby in a dimly lit room with a bright window in the background.© Comic Relief0:20
  8. A senior man with a beard, wearing a maroon sweater, leans on a balcony railing, holding a cup and looking out at a suburban landscape.© Comic Relief0:25
  9. An aerial view shows a child in a yellow jacket walking on a wet street, while two other children play in a fenced-in playground next to an apartment building.© Comic Relief0:27
  10. A person's hand with a wedding ring and watch rests on a newspaper on a wooden table, with a baby bottle and toast in the background.© Comic Relief0:33
  11. A baby with a pacifier lies on a bed while an adult's hands adjust its clothing in a dimly lit room.© Comic Relief0:40
  12. Comic Relief “Wise Words”, shot 26© Comic Relief0:50

Stills © Comic Relief. Made by Wonderhood Studios, Pulse Films and 32.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

An old man's voiceover connects universal human experiences to a newborn's life.

Tagline: “We all need each other”

voice of wisdomnew life, old wisdomintergenerational connectionslice of life momentscontrast of media

The cut

Length
60 s
Shots
27
Average shot
2.2 s

What creatives use Comic Relief “Wise Words” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Comic Relief “Wise Words”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An establishing shot of a residential building with a cloudy sky above, cars parked on the street, and distant hills under a bright sky.© Comic ReliefA young woman in a dark jacket and light top walks through a dimly lit hallway, disappearing behind a door.© Comic ReliefA balding, older man with a beard, wearing a dark shirt, turns his head to the right, looking out a window in a room with orange decorations.© Comic ReliefA newborn baby, wearing a grey hat and knitted cardigan, sleeps peacefully in a striped baby bouncer indoors.© Comic Relief
    Frames from Comic Relief “Wise Words”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Comic Relief “Wise Words” in order, with its length, framing and what happens in it.

    An establishing shot of a residential building with a cloudy sky above, cars parked on the street, and distant hills under a bright sky.© Comic ReliefA young woman in a dark jacket and light top walks through a dimly lit hallway, disappearing behind a door.© Comic ReliefA balding, older man with a beard, wearing a dark shirt, turns his head to the right, looking out a window in a room with orange decorations.© Comic ReliefA newborn baby, wearing a grey hat and knitted cardigan, sleeps peacefully in a striped baby bouncer indoors.© Comic ReliefA man with a beard looks down and smiles in a kitchen with a window in the background.© Comic ReliefA grey-haired man with a beard sits on a sofa, feeding a baby from a bottle in a dimly lit living room.© Comic Relief
    Length: 60 s · Shots: 27 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a voice of wisdom

    Before you present an idea, you need to know who has done it, and how.

    Comic Relief “Wise Words” is built on a voice of wisdom. Search the library by idea to see every spot that uses it.

    Volkswagen “Drivers Wanted”© VolkswagenBank of America “Second Generation”© Bank of AmericaThe North Face “Have You Ever”© The North FaceiPhone “Earth: Shot on iPhone”© iPhone
    Volkswagen · Bank of America · The North Face · iPhone

More commercials by 32

  • Sainsbury's "Gravy Song" (2021) commercial still© Sainsbury'sSainsbury's “Gravy Song” 2021Dir. 32 · Wieden+KennedyCreative Circle Bronze 2021
  • Department for Education "Tuesday" (2020) commercial still© Department for EducationDepartment for Education “Tuesday” 2020Dir. 32 · HavasBritish Arrows Bronze 2020
  • Hannoversche Lebensversicherung AG "Hannoversche Lebensversicherung" (2025) commercial still© Hannoversche Lebensversicherung AGHannoversche Lebensversicherung AG “Hannoversche Lebensversicherung” 2025Dir. 32 · David+Martin

More from Wonderhood Studios

  • National Theatre Live "The Best Seat in the House" (2025) commercial still© National Theatre LiveNational Theatre Live “The Best Seat in the House” 2025Dir. Mike Sharpe · Wonderhood StudiosCreative Circle Silver 2025
  • LiveScore "More Than A Score" (2022) commercial still© LiveScoreLiveScore “More Than A Score” 2022Dir. Christopher Hewitt · Wonderhood StudiosCreative Circle Silver 2022
  • Three "Life Needs a Big Network: Midnight Mums' Club" (2025) commercial still© ThreeThree “Life Needs a Big Network: Midnight Mums' Club” 2025Dir. James Rouse · Wonderhood StudiosBritish Arrows Bronze 2025
  • Starling Bank "Set Yourself Free" (2022) commercial still© Starling BankStarling Bank “Set Yourself Free” 2022Dir. Sam Pilling · Wonderhood StudiosCreative Circle Bronze 2022
  • Hargreaves Lansdown "Helping Britain Invest Through It All" (2026) commercial still© Hargreaves LansdownHargreaves Lansdown “Helping Britain Invest Through It All” 2026Dir. Tom Green · Wonderhood Studios
  • Three Mobile "Let Fun In" (2026) commercial still© Three MobileThree Mobile “Let Fun In” 2026Dir. Lucy Forbes · Wonderhood Studios

Award-winning public service & ngo commercials

Questions

Who directed the Comic Relief “Wise Words” commercial?

32 directed it, produced by Pulse Films, for the agency Wonderhood Studios.

Which agency made Comic Relief “Wise Words”?

Wonderhood Studios created it for Comic Relief (2020).

What awards did Comic Relief “Wise Words” win?

2 awards, including British Arrows 2020 Bronze — Charity & Public Service and Campaign Top 13 film ads of 2019 #7.

What is the tagline of Comic Relief “Wise Words”?

“We all need each other”

Sources for the credits and awards

britisharrows.comweb.archive.org