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Coca-Cola Light “The Chase” 2006

Coca-Cola Light “The Chase” (2006) is a Coca-Cola Light commercial directed by Sébastien Chantrel, produced by Premiere Heure. It won 2 awards, including Epica 2006 Silver Non Alcoholic Drinks and Eurobest 2006 Bronze TV/Cinema Non-Alcoholic Drinks.

A man and woman engage in a gravity-defying chase through an ornate building, driven by their desire for a Coca-Cola Light.

Video: Thierry Hoss on Vimeo

Shot by shot

  1. A shirtless man in dark pants walks through a doorway into a messy, dimly lit room with a surfboard leaning against the wall.© Coca-Cola Light0:01
  2. A shirtless man drinks from a can of Coca-Cola Light, then places it on a rustic wooden table in a kitchen.© Coca-Cola Light0:03
  3. A shirtless, sweaty man with a mustache looks at the camera, then down, then back up, in a dimly lit room.© Coca-Cola Light0:09
  4. A shirtless man in dark pants turns to run away from a woman in underwear drinking a Coca-Cola Light in a dimly lit apartment.© Coca-Cola Light0:12
  5. A shirtless man in jeans floats horizontally through a dark, old, narrow hallway, seemingly pulled by an unseen force.© Coca-Cola Light0:20
  6. A man and a woman are seen upside down, running and jumping on the walls and ceiling of an old, dilapidated room.© Coca-Cola Light0:23
  7. A woman with long brown hair, wearing a bra, is seen from behind, turning her head and smiling, with her hair flying up in a dark room.© Coca-Cola Light0:32
  8. A shirtless man in dark pants runs towards the camera in a dimly lit, industrial-looking interior space.© Coca-Cola Light0:34
  9. A man and a woman, both shirtless, hang upside down from the ceiling of a grand, ornate room, reaching for each other.© Coca-Cola Light0:37
  10. Two men in casual clothes are hanging upside down from the ceiling of a grand, ornate room with a piano and large windows.© Coca-Cola Light0:40
  11. A young woman with light brown hair and a beige tank top smiles and looks to the right, with her arm outstretched in a bright, airy room.© Coca-Cola Light0:44
  12. A man and woman, both shirtless, are seen in a blurry shot, reaching for a Coca-Cola Light can that falls through a circular opening in a decorative ceiling.© Coca-Cola Light0:46

Stills © Coca-Cola Light. Made by Premiere Heure and Sébastien Chantrel.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Gravity-defying chase for a Coca-Cola Light.

Tagline: “Life Unlimited”

defying gravitychase scenedesire for a productsurreal environmentplayful interaction

The cut

Length
55 s
Shots
23
Average shot
2.4 s

What creatives use Coca-Cola Light “The Chase” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coca-Cola Light “The Chase”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A shirtless man in dark pants walks through a doorway into a messy, dimly lit room with a surfboard leaning against the wall.© Coca-Cola LightA shirtless man drinks from a can of Coca-Cola Light, then places it on a rustic wooden table in a kitchen.© Coca-Cola LightA shirtless, sweaty man with a mustache looks at the camera, then down, then back up, in a dimly lit room.© Coca-Cola LightA shirtless man in dark pants turns to run away from a woman in underwear drinking a Coca-Cola Light in a dimly lit apartment.© Coca-Cola Light
    Frames from Coca-Cola Light “The Chase”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coca-Cola Light “The Chase” in order, with its length, framing and what happens in it.

    A shirtless man in dark pants walks through a doorway into a messy, dimly lit room with a surfboard leaning against the wall.© Coca-Cola LightA shirtless man drinks from a can of Coca-Cola Light, then places it on a rustic wooden table in a kitchen.© Coca-Cola LightA shirtless, sweaty man with a mustache looks at the camera, then down, then back up, in a dimly lit room.© Coca-Cola LightA shirtless man in dark pants turns to run away from a woman in underwear drinking a Coca-Cola Light in a dimly lit apartment.© Coca-Cola LightA shirtless man in jeans floats horizontally through a dark, old, narrow hallway, seemingly pulled by an unseen force.© Coca-Cola LightA man and a woman are seen upside down, running and jumping on the walls and ceiling of an old, dilapidated room.© Coca-Cola Light
    Length: 55 s · Shots: 23 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a defying gravity

    Before you present an idea, you need to know who has done it, and how.

    Coca-Cola Light “The Chase” is built on a defying gravity. Search the library by idea to see every spot that uses it.

    Burbery “Burberry "Open Spaces”© BurberyG-Star Raw “Hardcore Denim”© G-Star RawApple “Stroll”© AppleBritish Airways “Flat Beds”© British Airways
    Burbery · G-Star Raw · Apple · British Airways

Award-winning drinks commercials

  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004
  • Perrier "Lion" (1991) commercial still© PerrierPerrier “Lion” 1991OgilvyCannes Lions Grand Prix 1991

Questions

Who directed the Coca-Cola Light “The Chase” commercial?

Sébastien Chantrel directed it, produced by Premiere Heure.

What awards did Coca-Cola Light “The Chase” win?

2 awards, including Epica 2006 Silver Non Alcoholic Drinks and Eurobest 2006 Bronze TV/Cinema Non-Alcoholic Drinks.

What is the tagline of Coca-Cola Light “The Chase”?

“Life Unlimited”

Sources for the credits and awards

web.archive.orgweb.archive.org