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Coalition For The Homeless “New York, New York” 1993

Coalition For The Homeless “New York, New York” (1993) is a Coalition For The Homeless commercial directed by Laura Belsey for Streetsmart Advertising, produced by First Light. It won 3 awards, including Cannes Lions 1993 Film Gold, D&AD 1993 Yellow Pencil — Public Service and Charities / Film and One Show 1993 Gold Pencil — Public Service/Political.

This PSA highlights the potential crisis of homelessness in New York City if the right to shelter is dismantled, showing cityscapes transforming into tent encampments and featuring testimonials from concerned citizens.

Video: Coalition for the Homeless on YouTube

Shot by shot

  1. An establishing shot of the New York City skyline at sunset, with the sun reflecting off a building, as the camera racks focus from blurry to sharp.© Coalition For The Homeless0:00
  2. A low-angle shot shows people's legs as they board a subway train at a station platform, with the train doors open.© Coalition For The Homeless0:04
  3. An empty city street with brick buildings and fire escapes slowly fills with colorful tents, suggesting a growing homeless encampment.© Coalition For The Homeless0:10
  4. A bald man in his 40s, wearing a black jacket and white shirt, looks directly at the camera and speaks on a city street.© Coalition For The Homeless0:18
  5. A bald Black man in his 40s, wearing a dark coat and scarf, looks directly at the camera with a concerned expression on a city street.© Coalition For The Homeless0:20
  6. A blurry shot of a moving subway train with its windows and doors visible, passing by quickly in an urban setting.© Coalition For The Homeless0:22
  7. A wide shot of a city street with brick buildings and trees, as colorful tents appear along the sidewalks, symbolizing homelessness.© Coalition For The Homeless0:24
  8. A young man with glasses and a beard opens his eyes and looks at the camera on a city street.© Coalition For The Homeless0:34
  9. A bald Black man in his 40s, wearing a black jacket and white shirt, speaks directly to the camera on a city street.© Coalition For The Homeless0:36
  10. A young woman with long brown hair and a black puffer jacket speaks directly to the camera on a city street.© Coalition For The Homeless0:39
  11. A bald, older man with a white beard and blue plaid shirt speaks directly to the camera on a city street.© Coalition For The Homeless0:41
  12. A wide shot of a city square with tall buildings in the background and numerous colorful tents set up on the paved ground, under a cloudy sky.© Coalition For The Homeless0:44

Stills © Coalition For The Homeless. Made by Streetsmart Advertising, First Light and Laura Belsey.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show New York City's iconic streets overrun by tents to visualize homelessness.

Tagline: “Will we still love New York?”

dystopian futurecall to actionexpert testimonycity as characterbefore and afterpublic service announcement

The cut

Length
60 s
Shots
25
Average shot
2.4 s

What creatives use Coalition For The Homeless “New York, New York” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coalition For The Homeless “New York, New York”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An establishing shot of the New York City skyline at sunset, with the sun reflecting off a building, as the camera racks focus from blurry to sharp.© Coalition For The HomelessA low-angle shot shows people's legs as they board a subway train at a station platform, with the train doors open.© Coalition For The HomelessAn empty city street with brick buildings and fire escapes slowly fills with colorful tents, suggesting a growing homeless encampment.© Coalition For The HomelessA bald man in his 40s, wearing a black jacket and white shirt, looks directly at the camera and speaks on a city street.© Coalition For The Homeless
    Frames from Coalition For The Homeless “New York, New York”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coalition For The Homeless “New York, New York” in order, with its length, framing and what happens in it.

    An establishing shot of the New York City skyline at sunset, with the sun reflecting off a building, as the camera racks focus from blurry to sharp.© Coalition For The HomelessA low-angle shot shows people's legs as they board a subway train at a station platform, with the train doors open.© Coalition For The HomelessAn empty city street with brick buildings and fire escapes slowly fills with colorful tents, suggesting a growing homeless encampment.© Coalition For The HomelessA bald man in his 40s, wearing a black jacket and white shirt, looks directly at the camera and speaks on a city street.© Coalition For The HomelessA bald Black man in his 40s, wearing a dark coat and scarf, looks directly at the camera with a concerned expression on a city street.© Coalition For The HomelessA blurry shot of a moving subway train with its windows and doors visible, passing by quickly in an urban setting.© Coalition For The Homeless
    Length: 60 s · Shots: 25 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a dystopian future

    Before you present an idea, you need to know who has done it, and how.

    Coalition For The Homeless “New York, New York” is built on a dystopian future. Search the library by idea to see every spot that uses it.

    Young Capital “Boost Your Boomer”© Young CapitalApple “Privacy on iPhone”© AppleSamsung “Playtime is over”© SamsungInterface “Unlikely Hero”© Interface
    Young Capital · Apple · Samsung · Interface

Award-winning public service & ngo commercials

Questions

Who directed the Coalition For The Homeless “New York, New York” commercial?

Laura Belsey directed it, produced by First Light, for the agency Streetsmart Advertising.

Which agency made Coalition For The Homeless “New York, New York”?

Streetsmart Advertising created it for Coalition For The Homeless (1993).

What awards did Coalition For The Homeless “New York, New York” win?

3 awards, including Cannes Lions 1993 Film Gold, D&AD 1993 Yellow Pencil — Public Service and Charities / Film and One Show 1993 Gold Pencil — Public Service/Political.

What is the tagline of Coalition For The Homeless “New York, New York”?

“Will we still love New York?”

Sources for the credits and awards

dandad.orgoneclub.orgoneclub.orgweb.archive.org