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Climate Reality “Refugee tree” 2020

Climate Reality “Refugee tree” (2020) is a Climate Reality commercial directed by JC Feyer for Africa, produced by Hungry Man. It won one award: El Ojo de Iberoamérica 2020 Silver Film – FL11 – Bien público y mensajes gubernamentales.

A powerful ad depicting a tree's journey as a refugee, fleeing deforestation and seeking asylum in urban environments, highlighting the urgent need to protect the Amazon rainforest.

Video: The Climate Reality Project Brasil on YouTube

Shot by shot

  1. An aerial shot captures a vast, misty forest landscape at dawn, with the sun's rays breaking through the fog.© Climate Reality0:00
  2. An extreme wide shot shows a large area of land engulfed in bright orange and yellow flames, with smoke rising.© Climate Reality0:13
  3. A single green tree stands in a desolate, burnt landscape with smoke rising, as text appears on screen.© Climate Reality0:20
  4. An aerial shot shows a boat with a tree on it, pulling two smaller boats, traveling down a wide river surrounded by dense green jungle.© Climate Reality0:37
  5. A wide shot shows a large barge piled high with logs, being unloaded by a crane on a sunny day.© Climate Reality0:43
  6. An aerial view shows a single green tree standing on a small sandy island in a wide, muddy river under a cloudy sky.© Climate Reality0:46
  7. An orange truck with a small tree on its flatbed drives along a dirt road, kicking up dust, through vast green fields under a soft, warm light.© Climate Reality0:50
  8. An aerial shot shows a train carrying a single tree and a car on a long, narrow embankment next to a body of water and fields at sunset.© Climate Reality0:54
  9. A lone tree with green leaves stands on a concrete overpass, with a city skyline and setting sun in the background.© Climate Reality0:58
  10. A wide shot shows a tree growing on a bridge over a busy street, with people walking by and tall buildings in the background.© Climate Reality1:01
  11. A tree with sparse leaves is shown through a grainy, black and white security camera feed, with a timestamp and camera ID visible.© Climate Reality1:04
  12. A wide shot shows the exterior of an embassy building with a flag flying, and a tree with exposed roots in front of it on a sunny day.© Climate Reality1:07

Stills © Climate Reality. Made by Africa, Hungry Man and JC Feyer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A tree as a refugee, seeking asylum from deforestation in urban environments.

Tagline: “RefugeeTree.com”

personification of naturejourney/odysseycontrast of nature and urbancall to actionsymbolic imageryurgent warning

The cut

Length
94 s
Shots
29
Average shot
3.2 s

What creatives use Climate Reality “Refugee tree” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Climate Reality “Refugee tree”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial shot captures a vast, misty forest landscape at dawn, with the sun's rays breaking through the fog.© Climate RealityAn extreme wide shot shows a large area of land engulfed in bright orange and yellow flames, with smoke rising.© Climate RealityAn aerial shot shows a boat with a tree on it, pulling two smaller boats, traveling down a wide river surrounded by dense green jungle.© Climate RealityA wide shot shows a large barge piled high with logs, being unloaded by a crane on a sunny day.© Climate Reality
    Frames from Climate Reality “Refugee tree”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Climate Reality “Refugee tree” in order, with its length, framing and what happens in it.

    An aerial shot captures a vast, misty forest landscape at dawn, with the sun's rays breaking through the fog.© Climate RealityAn extreme wide shot shows a large area of land engulfed in bright orange and yellow flames, with smoke rising.© Climate RealityAn aerial shot shows a boat with a tree on it, pulling two smaller boats, traveling down a wide river surrounded by dense green jungle.© Climate RealityA wide shot shows a large barge piled high with logs, being unloaded by a crane on a sunny day.© Climate RealityAn aerial view shows a single green tree standing on a small sandy island in a wide, muddy river under a cloudy sky.© Climate RealityAn orange truck with a small tree on its flatbed drives along a dirt road, kicking up dust, through vast green fields under a soft, warm light.© Climate Reality
    Length: 94 s · Shots: 29 · Average shot: 3.2 s

  3. 03Ad ideas: every spot built on a personification of nature

    Before you present an idea, you need to know who has done it, and how.

    Climate Reality “Refugee tree” is built on a personification of nature. Search the library by idea to see every spot that uses it.

    Suncorp “The Tale of Two Queenslands”© SuncorpHornbach “Biodiversity starts in your garden”© HornbachUnilever “Farewell to the forest”© UnileverVolvic “The Giant”© Volvic
    Suncorp · Hornbach · Unilever · Volvic

More commercials by JC Feyer

  • Ype "Clean Appeal" (2023) commercial still© YpeYpe “Clean Appeal” 2023Dir. JC Feyer · DPZ&T

More from Africa

  • Mitsubishi L200 Triton "Watermopilasgrado" (2016) commercial still© Mitsubishi L200 TritonMitsubishi L200 Triton “Watermopilasgrado” 2016Dir. Vellas · AfricaEl Ojo de Iberoamérica Gold 2016
  • Mitsubishi ASX "Best burger in town" (2017) commercial still© Mitsubishi ASXMitsubishi ASX “Best burger in town” 2017Dir. Vellas · AfricaEl Ojo de Iberoamérica Bronze 2017
  • Natura "Universes" (2016) commercial still© NaturaNatura “Universes” 2016Dir. Salsa · Africa
  • Walmart "Africa Gabi Feira" (2011) commercial still© WalmartWalmart “Africa Gabi Feira” 2011Dir. Giovani Lima · Africa

Award-winning public service & ngo commercials

Questions

Who directed the Climate Reality “Refugee tree” commercial?

JC Feyer directed it, produced by Hungry Man, for the agency Africa.

Which agency made Climate Reality “Refugee tree”?

Africa created it for Climate Reality (2020).

What awards did Climate Reality “Refugee tree” win?

1 awards, including El Ojo de Iberoamérica 2020 Silver Film – FL11 – Bien público y mensajes gubernamentales.

What is the tagline of Climate Reality “Refugee tree”?

“RefugeeTree.com”

Sources for the credits and awards

elojodeiberoamerica.com