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Citroen “Dog” 2010

Citroen “Dog” (2010) is a Citroen commercial for Les Gaulois, produced by Wanda Productions. It won 3 awards, including Cannes Lions 2010 Film Craft Silver and Eurobest 2010 Bronze Film Cars.

A white dog and a brown dog fall in love while driving in their respective cars, culminating in a dream wedding and a long-awaited reunion at a gas station.

Video: Citroën Lietuva on YouTube

Shot by shot

  1. A dark blue Citroen C3 car is parked at a gas station, with a woman in the driver's seat and a man standing by the pump.© Citroen0:00
  2. A scruffy white dog with heterochromia sits patiently in the passenger seat of a car, looking slightly to the right.© Citroen0:04
  3. A white dog looks out the window of a dark car, which is stopped at a red traffic light on a city street.© Citroen0:11
  4. A cute brown dog with a pink bow and collar looks out the window of a car, its fur blowing in the wind.© Citroen0:16
  5. A cute brown dog with a pink bow on its head looks out of a car window at night, with a curious expression.© Citroen0:21
  6. A dog with brown fur looks out the window of a gold car, seen through two large pipes in an exterior, rural setting.© Citroen0:26
  7. A fluffy white dog with a leash sits in the back seat of a car, looking out the window as confetti falls around it.© Citroen0:31
  8. Two dogs, one white and one brown, sit at a small table with a checkered tablecloth, having a romantic dinner by candlelight in a dimly lit room.© Citroen0:36
  9. A small, brown, shaggy dog with a pink bow on its head and a pink collar looks out of a car window, appearing sad.© Citroen0:46
  10. A cute brown dog with a pink bow on its head looks out of a car window, its paws resting on the glass.© Citroen0:49
  11. Two dogs, a white fluffy one and a brown one, lean out of car windows, looking at each other on a highway.© Citroen0:53
  12. A man with brown hair and a beard, wearing a blue shirt, looks down while driving a car.© Citroen1:02

Stills © Citroen. Made by Les Gaulois and Wanda Productions.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dogs in cars fall in love, dream of marriage, and reunite at a gas station.

Tagline: “CRÉATIVE TECHNOLOGIE”

love at first sightforbidden lovedream sequencereunionanthropomorphic animalsroad trip

The cut

Length
76 s
Shots
48
Average shot
1.6 s

What creatives use Citroen “Dog” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Citroen “Dog”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A dark blue Citroen C3 car is parked at a gas station, with a woman in the driver's seat and a man standing by the pump.© CitroenA scruffy white dog with heterochromia sits patiently in the passenger seat of a car, looking slightly to the right.© CitroenA white dog looks out the window of a dark car, which is stopped at a red traffic light on a city street.© CitroenA cute brown dog with a pink bow and collar looks out the window of a car, its fur blowing in the wind.© Citroen
    Frames from Citroen “Dog”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Citroen “Dog” in order, with its length, framing and what happens in it.

    A dark blue Citroen C3 car is parked at a gas station, with a woman in the driver's seat and a man standing by the pump.© CitroenA scruffy white dog with heterochromia sits patiently in the passenger seat of a car, looking slightly to the right.© CitroenA white dog looks out the window of a dark car, which is stopped at a red traffic light on a city street.© CitroenA cute brown dog with a pink bow and collar looks out the window of a car, its fur blowing in the wind.© CitroenA cute brown dog with a pink bow on its head looks out of a car window at night, with a curious expression.© CitroenA dog with brown fur looks out the window of a gold car, seen through two large pipes in an exterior, rural setting.© Citroen
    Length: 76 s · Shots: 48 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a love at first sight

    Before you present an idea, you need to know who has done it, and how.

    Citroen “Dog” is built on a love at first sight. Search the library by idea to see every spot that uses it.

    Shiseido make up “The Party Bus”© Shiseido make upIntel + Toshiba “The Beauty Inside”© Intel + ToshibaUber Eats “Get Almost Almost Anything - Passion Fruit”© Uber EatsLacoste “Timeless”© Lacoste
    Shiseido make up · Intel + Toshiba · Uber Eats · Lacoste

More from Les Gaulois

  • Les Gaulois/Citroen "Dog Stretching" (2015) commercial still© Les Gaulois/CitroenLes Gaulois/Citroen “Dog Stretching” 2015Dir. Joachim Back · Les GauloisEpica Gold 2015
  • Citroen "Can't wait for the road" (2016) commercial still© CitroenCitroen “Can't wait for the road” 2016Dir. Bart Timmer · Les GauloisEpica Silver 2016
  • SFR "Moving" (2018) commercial still© SFRSFR “Moving” 2018Dir. Martin de Thurah · Les Gaulois
  • Acadomia "George" (2018) commercial still© AcadomiaAcadomia “George” 2018Dir. Jeppe Rønde · Les Gaulois

Award-winning auto commercials

Questions

Which agency made Citroen “Dog”?

Les Gaulois created it for Citroen (2010).

What awards did Citroen “Dog” win?

3 awards, including Cannes Lions 2010 Film Craft Silver, Cannes Lions 2010 Film Bronze and Eurobest 2010 Bronze Film Cars.

What is the tagline of Citroen “Dog”?

“CRÉATIVE TECHNOLOGIE”

Sources for the credits and awards

The WorkThe WorkThe WorkThe Workweb.archive.org