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Citroen “Daddy” 2014

Citroen “Daddy” (2014) is a Citroen commercial for Les Gaulois. It won 2 awards, including Cannes Lions 2014 Film Silver and Epica 2014 Bronze Automobiles.

A father struggles to balance his hobbies with his children's needs, until he finds the perfect family car.

Video: Citroën Australia on YouTube

Shot by shot

  1. A young boy in a pink shirt and a girl in a white dress play in a dense green bush in a sunlit forest.© Citroen0:00
  2. A father with a camera on his head carries two young children on his shoulders and back, peeking over green bushes in a forest.© Citroen0:02
  3. A father with a camera looks up, while two young children climb on his shoulders and head in a sun-dappled forest.© Citroen0:05
  4. A man plays squash while another man is playfully burdened by three children clinging to him in a squash court.© Citroen0:06
  5. A man with a white headband holds a young child in a light blue shirt, looking around nervously in an interior setting.© Citroen0:09
  6. A father is embraced by his three children on a sunny green soccer field, while other players run around them.© Citroen0:10
  7. Two adult men in light blue soccer jerseys and black shorts sit on a bench next to soccer bags and a ball on a grassy field during the day.© Citroen0:13
  8. A father water skis while carrying two young children on his back and shoulders, all wearing yellow life vests, on a lake under a blue sky.© Citroen0:15
  9. A diverse group of adults and one child practice yoga in a bright studio with large windows overlooking a parking lot.© Citroen0:16
  10. A silver Citroen car drives along a winding road through a mountainous landscape under an overcast sky.© Citroen0:19
  11. A father with a beard and a light blue shirt smiles at the camera while driving, with his child visible in the back seat.© Citroen0:20
  12. A person's hand interacts with the touchscreen display of a car's dashboard, showing navigation and radio controls while driving.© Citroen0:22

Stills © Citroen. Made by Les Gaulois.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show a dad's struggle to have fun with kids, then reveal the car as the solution.

Tagline: “The new Citroën Grand C4 Picasso, awarded Top Gear UK Family Car of the Year.”

overwhelmed parentkids interrupting adult activitiesproduct as solutionmontage of daily lifehumorous struggle

The cut

Length
31 s
Shots
20
Average shot
1.5 s

What creatives use Citroen “Daddy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Citroen “Daddy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy in a pink shirt and a girl in a white dress play in a dense green bush in a sunlit forest.© CitroenA father with a camera on his head carries two young children on his shoulders and back, peeking over green bushes in a forest.© CitroenA father with a camera looks up, while two young children climb on his shoulders and head in a sun-dappled forest.© CitroenA man plays squash while another man is playfully burdened by three children clinging to him in a squash court.© Citroen
    Frames from Citroen “Daddy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Citroen “Daddy” in order, with its length, framing and what happens in it.

    A young boy in a pink shirt and a girl in a white dress play in a dense green bush in a sunlit forest.© CitroenA father with a camera on his head carries two young children on his shoulders and back, peeking over green bushes in a forest.© CitroenA father with a camera looks up, while two young children climb on his shoulders and head in a sun-dappled forest.© CitroenA man plays squash while another man is playfully burdened by three children clinging to him in a squash court.© CitroenA man with a white headband holds a young child in a light blue shirt, looking around nervously in an interior setting.© CitroenA father is embraced by his three children on a sunny green soccer field, while other players run around them.© Citroen
    Length: 31 s · Shots: 20 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a overwhelmed parent

    Before you present an idea, you need to know who has done it, and how.

    Citroen “Daddy” is built on a overwhelmed parent. Search the library by idea to see every spot that uses it.

    Doordash “You Time”© DoordashChomps “For All Sides of Her Nature - The Chase”© ChompsMinute Maid “Bring the Enthusiasm”© Minute MaidLloyds TSB “TSB Lloyds - Babies”© Lloyds TSB
    Doordash · Chomps · Minute Maid · Lloyds TSB

More from Les Gaulois

  • Les Gaulois/Citroen "Dog Stretching" (2015) commercial still© Les Gaulois/CitroenLes Gaulois/Citroen “Dog Stretching” 2015Dir. Joachim Back · Les GauloisEpica Gold 2015
  • Citroen "Can't wait for the road" (2016) commercial still© CitroenCitroen “Can't wait for the road” 2016Dir. Bart Timmer · Les GauloisEpica Silver 2016
  • SFR "Moving" (2018) commercial still© SFRSFR “Moving” 2018Dir. Martin de Thurah · Les Gaulois
  • Acadomia "George" (2018) commercial still© AcadomiaAcadomia “George” 2018Dir. Jeppe Rønde · Les Gaulois

Award-winning auto commercials

Questions

Which agency made Citroen “Daddy”?

Les Gaulois created it for Citroen (2014).

What awards did Citroen “Daddy” win?

2 awards, including Cannes Lions 2014 Film Silver and Epica 2014 Bronze Automobiles.

What is the tagline of Citroen “Daddy”?

“The new Citroën Grand C4 Picasso, awarded Top Gear UK Family Car of the Year.”

Sources for the credits and awards

The WorkThe Workwinners.epica-awards.com