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Chevrolet “Silverado Then and Now Film” 2018

Chevrolet “Silverado Then and Now Film” (2018) is a Chevrolet commercial for Commonwealth//McCann. It won one award: ADC 2018 Bronze Cube Advertising — Television / Film / Online Video Commercials / Television Commercial Under USD$100K - Single.

This ad showcases Chevrolet's enduring presence in American life by overlaying vintage photos of people and their Chevys onto modern-day scenes, highlighting the brand's continuous journey through generations.

Video: Chevrolet Indonesia on YouTube

Shot by shot

  1. A hand holds up an old black and white photo of a family and a vintage car in a desert landscape, matching the background.© Chevrolet0:00
  2. A man's hand holds up an old photograph of a young man standing next to a classic car in a desert landscape, aligning it with the current desert background.© Chevrolet0:05
  3. A hand holds up a vintage photo of a snowy house and a Chevrolet truck, overlaying a modern-day suburban street with a person mowing the lawn.© Chevrolet0:09
  4. A hand holds up an old photograph of two children next to a Christmas tree and a car in a snowy suburban driveway, with a modern suburban street in the background.© Chevrolet0:11
  5. A person's hand holds up a photograph of a vintage silver Corvette, with a blurred background of trees and a road, suggesting movement.© Chevrolet0:14
  6. A hand holds up an old sepia photograph of a man standing next to a vintage Chevrolet pickup truck in front of a burger joint, aligning it with the present-day location.© Chevrolet0:16
  7. A hand holds up a black and white photo of a man and a vintage truck in front of Half Dome, Yosemite, matching the current landscape.© Chevrolet0:19
  8. A hand holds up an old photograph of a white car driving through a tunnel carved into a giant redwood tree, with a similar real-life tree in the background.© Chevrolet0:23
  9. A hand holds up a black and white photo of a person running with a bottle, next to a vintage car on a dark road at night.© Chevrolet0:33
  10. A hand holds up an old black and white photo of a newlywed couple kissing in a car, with a vintage car in the background.© Chevrolet0:39
  11. Two young children are seen laughing and playing in the back of a white Chevrolet pickup truck, captured in an old photograph.© Chevrolet0:44
  12. A hand holds up an old photograph of a white Chevrolet truck with two children in the bed, aligning it with a modern black Chevrolet truck and a desert building.© Chevrolet0:46

Stills © Chevrolet. Made by Commonwealth//McCann.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Overlaying vintage photos onto modern scenes to show Chevrolet's timeless presence.

Tagline: “Chevy Runs Deep Since 1911”

then and now comparisonnostalgia marketingslice of life vignettesbrand heritage showcasevisual storytellinggenerational connection

The cut

Length
61 s
Shots
17
Average shot
3.6 s

What creatives use Chevrolet “Silverado Then and Now Film” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Chevrolet “Silverado Then and Now Film”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A hand holds up an old black and white photo of a family and a vintage car in a desert landscape, matching the background.© ChevroletA man's hand holds up an old photograph of a young man standing next to a classic car in a desert landscape, aligning it with the current desert background.© ChevroletA hand holds up a vintage photo of a snowy house and a Chevrolet truck, overlaying a modern-day suburban street with a person mowing the lawn.© ChevroletA hand holds up an old photograph of two children next to a Christmas tree and a car in a snowy suburban driveway, with a modern suburban street in the background.© Chevrolet
    Frames from Chevrolet “Silverado Then and Now Film”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Chevrolet “Silverado Then and Now Film” in order, with its length, framing and what happens in it.

    A hand holds up an old black and white photo of a family and a vintage car in a desert landscape, matching the background.© ChevroletA man's hand holds up an old photograph of a young man standing next to a classic car in a desert landscape, aligning it with the current desert background.© ChevroletA hand holds up a vintage photo of a snowy house and a Chevrolet truck, overlaying a modern-day suburban street with a person mowing the lawn.© ChevroletA hand holds up an old photograph of two children next to a Christmas tree and a car in a snowy suburban driveway, with a modern suburban street in the background.© ChevroletA person's hand holds up a photograph of a vintage silver Corvette, with a blurred background of trees and a road, suggesting movement.© ChevroletA hand holds up an old sepia photograph of a man standing next to a vintage Chevrolet pickup truck in front of a burger joint, aligning it with the present-day location.© Chevrolet
    Length: 61 s · Shots: 17 · Average shot: 3.6 s

  3. 03Ad ideas: every spot built on a then and now comparison

    Before you present an idea, you need to know who has done it, and how.

    Chevrolet “Silverado Then and Now Film” is built on a then and now comparison. Search the library by idea to see every spot that uses it.

    National Trust “125 Years”© National TrustDhl “Keep Up With The Clicks”© DhlSAP “Beginning of Better - 60s”© SAPXBOX “How We Play - Blues”© XBOX
    National Trust · Dhl · SAP · XBOX

More from Commonwealth//McCann

  • Chevrolet "Sopranos" (2022) commercial still© ChevroletChevrolet “Sopranos” 2022Dir. David Chase · Commonwealth//McCannANDY Awards Gold 2022
  • General Motors "No Way - Norway" (2023) commercial still© General MotorsGeneral Motors “No Way - Norway” 2023Dir. Jake Szymanski · Commonwealth//McCann

Award-winning auto commercials

Questions

Which agency made Chevrolet “Silverado Then and Now Film”?

Commonwealth//McCann created it for Chevrolet (2018).

What awards did Chevrolet “Silverado Then and Now Film” win?

1 awards, including ADC 2018 Bronze Cube Advertising — Television / Film / Online Video Commercials / Television Commercial Under USD$100K - Single.

What is the tagline of Chevrolet “Silverado Then and Now Film”?

“Chevy Runs Deep Since 1911”

Sources for the credits and awards

oneclub.org