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Cheetos “Cheetos Museum” 2017

Cheetos “Cheetos Museum” (2017) is a Cheetos commercial directed by Kristopher Belman for Goodby Silverstein & Partners, produced by Caviar. It won one award: ANDY Awards 2017 Bronze — Food (Packaged) (Consumer Generated Content).

Two people compete to find the most unique Cheeto shapes to win a trip to Paris, showcasing the Cheetos Museum concept.

Video: CheetosGreece on YouTube

Frames

  1. A man in a blue suit and a woman in a yellow dress and colorful jacket sit opposite each other in a modern art gallery, both holding smart devices.© Cheetos0:00
  2. Cheetos “Cheetos Museum”, shot 1© Cheetos0:03
  3. Cheetos “Cheetos Museum”, shot 1© Cheetos0:06
  4. A male art curator in a blue suit stands in a white art gallery, gesturing excitedly about Cheetos-shaped art pieces on pedestals and hanging on the wall.© Cheetos0:10
  5. A man in a blue suit and floral tie gestures with his hands while looking at a Cheeto shaped like a mermaid, displayed in a museum.© Cheetos0:12
  6. A young woman in a yellow dress and colorful jacket walks through a modern art gallery, stopping to gesture at a Cheeto displayed on a pedestal.© Cheetos0:16
  7. A male host in a blue suit and a female guest in a colorful jacket shake hands in a modern art gallery, both smiling at the camera.© Cheetos0:23
  8. A wide shot of a modern art gallery with white walls and pedestals displaying Cheetos as art, with a website and logo on screen.© Cheetos0:28

Stills © Cheetos. Made by Goodby Silverstein & Partners, Caviar and Kristopher Belman.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Cheetos shapes are unique works of art, worthy of a museum.

friendly competitioneveryday object as artexaggerated enthusiasmprize incentiveplayful rivalry

The cut

Length
32 s
Shots
6
Average shot
5.3 s

What creatives use Cheetos “Cheetos Museum” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cheetos “Cheetos Museum”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a blue suit and a woman in a yellow dress and colorful jacket sit opposite each other in a modern art gallery, both holding smart devices.© CheetosCheetos “Cheetos Museum”, 0:03© CheetosCheetos “Cheetos Museum”, 0:06© CheetosA male art curator in a blue suit stands in a white art gallery, gesturing excitedly about Cheetos-shaped art pieces on pedestals and hanging on the wall.© Cheetos
    Frames from Cheetos “Cheetos Museum”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cheetos “Cheetos Museum” in order, with its length, framing and what happens in it.

    A man in a blue suit and a woman in a yellow dress and colorful jacket sit opposite each other in a modern art gallery, both holding smart devices.© CheetosCheetos “Cheetos Museum”, 0:03© CheetosCheetos “Cheetos Museum”, 0:06© CheetosA male art curator in a blue suit stands in a white art gallery, gesturing excitedly about Cheetos-shaped art pieces on pedestals and hanging on the wall.© CheetosA man in a blue suit and floral tie gestures with his hands while looking at a Cheeto shaped like a mermaid, displayed in a museum.© CheetosA young woman in a yellow dress and colorful jacket walks through a modern art gallery, stopping to gesture at a Cheeto displayed on a pedestal.© Cheetos
    Length: 32 s · Shots: 6 · Average shot: 5.3 s

  3. 03Ad ideas: every spot built on a friendly competition

    Before you present an idea, you need to know who has done it, and how.

    Cheetos “Cheetos Museum” is built on a friendly competition. Search the library by idea to see every spot that uses it.

    Heaps Normal “Stay Normal”© Heaps NormalGoldfish “Go For The Handful”© GoldfishGrubHub “Winner Picks Lunch”© GrubHubGoogle “Chrome Speed Challenge”© Google
    Heaps Normal · Goldfish · GrubHub · Google

More commercials by Kristopher Belman

  • Cheetos "Museum Collector" (2018) commercial still© CheetosCheetos “Museum Collector” 2018Dir. Kristopher Belman · Goodby Silverstein

More from Goodby Silverstein & Partners

  • Nike "Skateboarding: Running" (1998) commercial still© NikeNike “Skateboarding: Running” 1998Goodby Silverstein & PartnersCannes Lions Grand Prix 1998
  • Cheetos "Other Hand" (2025) commercial still© CheetosCheetos “Other Hand” 2025Dir. Harold Einstein · Goodby Silverstein & PartnersANDY Awards Gold 2025
  • Frito Lay "Taste of Soccer" (2023) commercial still© Frito LayFrito Lay “Taste of Soccer” 2023Dir. We Are From LA · Goodby Silverstein & PartnersAICP Awards Winner 2023
  • Courageous Conversation Global Foundation "Not a Gun" (2021) commercial still© Courageous Conversation Global FoundationCourageous Conversation Global Foundation “Not a Gun” 2021Dir. Kevin Foley · Goodby Silverstein & PartnersANDY Awards Gold 2021
  • Xfinity "The Greatest Gift" (2021) commercial still© XfinityXfinity “The Greatest Gift” 2021Dir. Craig Gillespie · Goodby Silverstein & PartnersANDY Awards Gold 2021
  • Doritos "The Cool Ranch feat. Lil Nas X and Sam Elliott" (2020) commercial still© DoritosDoritos “The Cool Ranch feat. Lil Nas X and Sam Elliott” 2020Dir. Lance Acord · Goodby Silverstein & PartnersANDY Awards Gold 2020

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Cheetos “Cheetos Museum” commercial?

Kristopher Belman directed it, produced by Caviar, for the agency Goodby Silverstein & Partners.

Which agency made Cheetos “Cheetos Museum”?

Goodby Silverstein & Partners created it for Cheetos (2017).

What awards did Cheetos “Cheetos Museum” win?

1 awards, including ANDY Awards 2017 Bronze — Food (Packaged) (Consumer Generated Content).

Sources for the credits and awards

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