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Cementos Progreso “Cementos” 2025

Cementos Progreso “Cementos” (2025) is a Cementos Progreso commercial directed by Jean Michelle for Sapiens Group, produced by Oriental Films. It won one award: El Ojo de Iberoamérica 2025 Bronze Producción Audiovisual.

A construction worker announces a promotion where customers can find golden coins in cement bags to win valuable prizes, encouraging participation in the celebration.

Video: Cementos Progreso Panamá on YouTube

Frames

  1. A green screen with a white logo transitions to a construction worker in a hard hat and safety vest, smiling at a construction site.© Cementos Progreso0:00
  2. A male construction worker in a hard hat and safety vest smiles at the camera, with two bags of cement appearing in front of him at a construction site.© Cementos Progreso0:01
  3. A large golden coin with "$500" and "Cementos Progreso" on it, spins in front of a blurred construction site with confetti falling.© Cementos Progreso0:07
  4. Five golden coins with different dollar amounts and the "Cementos Progreso" logo are displayed against a blurred background with sparkling particles.© Cementos Progreso0:09
  5. White and green text appears on screen, saying "Y canjealas por VALIOSOS PREMIOS", with small glowing particles floating in a dark, blurry background with window reflections.© Cementos Progreso0:13
  6. White and green text on a purple background with glowing particles and a blurred background.© Cementos Progreso0:16
  7. A green phone icon and a phone number appear on screen, surrounded by falling confetti and coins, with Cementos Progreso products in the background.© Cementos Progreso0:17
  8. A promotional graphic for Cementos Progreso shows bags of cement, gold coins, and confetti falling, with text about a celebration and contact information.© Cementos Progreso0:21
  9. Cementos Progreso “Cementos”, shot 9© Cementos Progreso0:22
  10. Cementos Progreso “Cementos”, shot 9© Cementos Progreso0:24
  11. A green screen with a lighter green rectangle moving from left to right, revealing a white logo of three stacked trapezoids.© Cementos Progreso0:27

Stills © Cementos Progreso. Made by Sapiens Group, Oriental Films and Jean Michelle.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Find golden coins in cement bags for prizes.

Tagline: “Con Cementos Progreso celebras más.”

direct addressprize giveawaycelebration themeproduct as treasure chestcall to action

The cut

Length
30 s
Shots
9
Average shot
3.3 s

What creatives use Cementos Progreso “Cementos” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cementos Progreso “Cementos”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male construction worker in a hard hat and safety vest smiles at the camera, with two bags of cement appearing in front of him at a construction site.© Cementos ProgresoA large golden coin with "$500" and "Cementos Progreso" on it, spins in front of a blurred construction site with confetti falling.© Cementos ProgresoWhite and green text on a purple background with glowing particles and a blurred background.© Cementos ProgresoA green phone icon and a phone number appear on screen, surrounded by falling confetti and coins, with Cementos Progreso products in the background.© Cementos Progreso
    Frames from Cementos Progreso “Cementos”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cementos Progreso “Cementos” in order, with its length, framing and what happens in it.

    A male construction worker in a hard hat and safety vest smiles at the camera, with two bags of cement appearing in front of him at a construction site.© Cementos ProgresoA large golden coin with "$500" and "Cementos Progreso" on it, spins in front of a blurred construction site with confetti falling.© Cementos ProgresoWhite and green text on a purple background with glowing particles and a blurred background.© Cementos ProgresoA green phone icon and a phone number appear on screen, surrounded by falling confetti and coins, with Cementos Progreso products in the background.© Cementos ProgresoA promotional graphic for Cementos Progreso shows bags of cement, gold coins, and confetti falling, with text about a celebration and contact information.© Cementos ProgresoCementos Progreso “Cementos”, 0:22© Cementos Progreso
    Length: 30 s · Shots: 9 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a direct address

    Before you present an idea, you need to know who has done it, and how.

    Cementos Progreso “Cementos” is built on a direct address. Search the library by idea to see every spot that uses it.

    Fire and Emergency New Zealand “You’re Cooked”© Fire and Emergency New ZealandSkinny “Friendvertising”© SkinnyOld Spice “The Man Your Man Could Smell Like”© Old SpiceVisit Sweden “The Swedish Prescription”© Visit Sweden
    Fire and Emergency New Zealand · Skinny · Old Spice · Visit Sweden

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Cementos Progreso “Cementos” commercial?

Jean Michelle directed it, produced by Oriental Films, for the agency Sapiens Group.

Which agency made Cementos Progreso “Cementos”?

Sapiens Group created it for Cementos Progreso (2025).

What awards did Cementos Progreso “Cementos” win?

1 awards, including El Ojo de Iberoamérica 2025 Bronze Producción Audiovisual.

What is the tagline of Cementos Progreso “Cementos”?

“Con Cementos Progreso celebras más.”

Sources for the credits and awards

elojodeiberoamerica.com