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Casa Ronald McDonald “Sillas” 2024

Casa Ronald McDonald “Sillas” (2024) is a Casa Ronald McDonald commercial directed by Bacha Caravedo for Publicis Perú, produced by Señor Z. It won one award: El Ojo de Iberoamérica 2024 Bronze Producción Audiovisual.

Children in a desolate landscape search for a home, symbolized by chairs, highlighting the need for shelter for sick children and their families.

Video: señor Z on Vimeo

Shot by shot

  1. Three children run past empty chairs in a desolate, dusty landscape, their figures silhouetted against the bright sky in black and white.© Casa Ronald McDonald0:00
  2. A group of children and adults gather around chairs in a desolate, sandy landscape under a cloudy sky, in black and white.© Casa Ronald McDonald0:08
  3. Two children, a boy and a girl, stand on a sandy beach, looking out at the water, in a black and white shot.© Casa Ronald McDonald0:16
  4. A young girl in a floral shirt and shorts pushes a wooden chair across a sandy, barren landscape, then other children run to sit on chairs.© Casa Ronald McDonald0:22
  5. A young boy with dark hair and a polo shirt runs happily, looking to the right, with an adult's arm visible on the left.© Casa Ronald McDonald0:25
  6. A group of children play musical chairs outdoors, running around a single chair in a black and white shot.© Casa Ronald McDonald0:26
  7. A young boy in a plaid shirt and shorts sits on a chair, looking around with a curious expression, then a young girl smiles.© Casa Ronald McDonald0:31
  8. A young boy in a striped polo shirt looks down, while a blurry girl is visible in the background, in a black and white shot.© Casa Ronald McDonald0:39
  9. A group of children play with chairs on a sandy beach, laughing and moving around, in a black and white shot.© Casa Ronald McDonald0:40
  10. Feet of people in sneakers and bare feet are seen moving around chairs stuck in the sand, in a low-angle, black and white shot.© Casa Ronald McDonald0:48
  11. A group of children play musical chairs in a vast, sandy desert landscape under a cloudy sky, with one girl smiling at the camera.© Casa Ronald McDonald0:49
  12. Two children, a girl and a boy, are seen in a desolate, mountainous landscape, pushing a single chair, then more chairs appear, forming a large pile.© Casa Ronald McDonald0:58

Stills © Casa Ronald McDonald. Made by Publicis Perú, Señor Z and Bacha Caravedo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Chairs symbolize homes for sick children, emphasizing the urgent need for shelter.

Tagline: “Give them a home at casaronald.org.pe”

children's journeysymbolic objectsdesolate landscapesense of urgencyblack and white aestheticmusical chairs metaphor

The cut

Length
101 s
Shots
16
Average shot
6.3 s

What creatives use Casa Ronald McDonald “Sillas” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Casa Ronald McDonald “Sillas”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three children run past empty chairs in a desolate, dusty landscape, their figures silhouetted against the bright sky in black and white.© Casa Ronald McDonaldA group of children and adults gather around chairs in a desolate, sandy landscape under a cloudy sky, in black and white.© Casa Ronald McDonaldTwo children, a boy and a girl, stand on a sandy beach, looking out at the water, in a black and white shot.© Casa Ronald McDonaldA young girl in a floral shirt and shorts pushes a wooden chair across a sandy, barren landscape, then other children run to sit on chairs.© Casa Ronald McDonald
    Frames from Casa Ronald McDonald “Sillas”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Casa Ronald McDonald “Sillas” in order, with its length, framing and what happens in it.

    Three children run past empty chairs in a desolate, dusty landscape, their figures silhouetted against the bright sky in black and white.© Casa Ronald McDonaldA group of children and adults gather around chairs in a desolate, sandy landscape under a cloudy sky, in black and white.© Casa Ronald McDonaldTwo children, a boy and a girl, stand on a sandy beach, looking out at the water, in a black and white shot.© Casa Ronald McDonaldA young girl in a floral shirt and shorts pushes a wooden chair across a sandy, barren landscape, then other children run to sit on chairs.© Casa Ronald McDonaldA young boy with dark hair and a polo shirt runs happily, looking to the right, with an adult's arm visible on the left.© Casa Ronald McDonaldA group of children play musical chairs outdoors, running around a single chair in a black and white shot.© Casa Ronald McDonald
    Length: 101 s · Shots: 16 · Average shot: 6.3 s

  3. 03Ad ideas: every spot built on a symbolic objects

    Before you present an idea, you need to know who has done it, and how.

    Casa Ronald McDonald “Sillas” is built on a symbolic objects. Search the library by idea to see every spot that uses it.

    Air Canada “Ticket to Dream”© Air CanadaBørns Vilkår “Empty Chairs”© Børns VilkårGuinness “Old Man”© GuinnessBBC World News “Riot”© BBC World News
    Air Canada · Børns Vilkår · Guinness · BBC World News

More commercials by Bacha Caravedo

  • Opendoor "Debbie" (2024) commercial still© OpendoorOpendoor “Debbie” 2024Dir. Bacha Caravedo · L&C

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  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Casa Ronald McDonald “Sillas” commercial?

Bacha Caravedo directed it, produced by Señor Z, for the agency Publicis Perú.

Which agency made Casa Ronald McDonald “Sillas”?

Publicis Perú created it for Casa Ronald McDonald (2024).

What awards did Casa Ronald McDonald “Sillas” win?

1 awards, including El Ojo de Iberoamérica 2024 Bronze Producción Audiovisual.

What is the tagline of Casa Ronald McDonald “Sillas”?

“Give them a home at casaronald.org.pe”

Sources for the credits and awards

elojodeiberoamerica.com