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Calvin Klein “Calvin Klein Pride” 2025

Calvin Klein “Calvin Klein Pride” (2025) is a Calvin Klein commercial directed by Mert Alas, produced by January Productions. It won one award: Ciclope 2025 Bronze Post Production Color Grading.

This Calvin Klein Pride campaign features diverse models dancing and posing in minimalist settings, celebrating individuality and love with vibrant energy and intimate moments.

Video: Calvin Klein on YouTube

Shot by shot

  1. A woman with short brown hair and tattoos on her arm, wearing a white tank top, crawls towards the camera on a white surface in a studio.© Calvin Klein0:00
  2. A young woman with long blonde hair, wearing a black t-shirt and black pants, poses confidently in a studio.© Calvin Klein0:04
  3. A Black woman with braids, wearing white Calvin Klein underwear with rainbow waistbands, poses with arms outstretched in a studio.© Calvin Klein0:11
  4. A person with dark skin and dreadlocks, wearing a black tank top and pants, lies on a reflective surface in a studio, looking up with a sensual expression.© Calvin Klein0:19
  5. A muscular Black man in a black tank top dances energetically, making hand gestures and looking off-camera in a studio.© Calvin Klein0:26
  6. A woman in a black t-shirt, underwear, and sheer tights smiles while dancing and pulling up her shirt in a bright studio.© Calvin Klein0:33
  7. A man in his 20s, wearing a white t-shirt and white pants, dances energetically in a bright studio.© Calvin Klein0:39
  8. A Black woman with long braids, wearing white Calvin Klein underwear, dances sensually in a studio against a gray background.© Calvin Klein0:44
  9. A shirtless male model in white underwear poses, turning his back to the camera in a black and white studio setting.© Calvin Klein0:50
  10. A young woman with blonde hair, wearing a black sleeveless top and black pants, dances in a studio.© Calvin Klein0:55
  11. A young woman in Calvin Klein underwear stands with arms raised, smiling, with her pants around her ankles in a studio.© Calvin Klein1:01
  12. A shirtless Black man in underwear stands on a black pyramid, looking up and flexing his arms in a studio void.© Calvin Klein1:08

Stills © Calvin Klein. Made by January Productions and Mert Alas.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Diverse models celebrate Pride through dance, intimate poses, and minimalist aesthetics.

celebration of diversityminimalist studio aestheticexpressive danceintimate close-upsbody positivitysilhouette shots

The cut

Length
74 s
Shots
79
Average shot
0.9 s

What creatives use Calvin Klein “Calvin Klein Pride” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Calvin Klein “Calvin Klein Pride”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with short brown hair and tattoos on her arm, wearing a white tank top, crawls towards the camera on a white surface in a studio.© Calvin KleinA young woman with long blonde hair, wearing a black t-shirt and black pants, poses confidently in a studio.© Calvin KleinA Black woman with braids, wearing white Calvin Klein underwear with rainbow waistbands, poses with arms outstretched in a studio.© Calvin KleinA person with dark skin and dreadlocks, wearing a black tank top and pants, lies on a reflective surface in a studio, looking up with a sensual expression.© Calvin Klein
    Frames from Calvin Klein “Calvin Klein Pride”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Calvin Klein “Calvin Klein Pride” in order, with its length, framing and what happens in it.

    A woman with short brown hair and tattoos on her arm, wearing a white tank top, crawls towards the camera on a white surface in a studio.© Calvin KleinA young woman with long blonde hair, wearing a black t-shirt and black pants, poses confidently in a studio.© Calvin KleinA Black woman with braids, wearing white Calvin Klein underwear with rainbow waistbands, poses with arms outstretched in a studio.© Calvin KleinA person with dark skin and dreadlocks, wearing a black tank top and pants, lies on a reflective surface in a studio, looking up with a sensual expression.© Calvin KleinA muscular Black man in a black tank top dances energetically, making hand gestures and looking off-camera in a studio.© Calvin KleinA woman in a black t-shirt, underwear, and sheer tights smiles while dancing and pulling up her shirt in a bright studio.© Calvin Klein
    Length: 74 s · Shots: 79 · Average shot: 0.9 s

  3. 03Ad ideas: every spot built on a celebration of diversity

    Before you present an idea, you need to know who has done it, and how.

    Calvin Klein “Calvin Klein Pride” is built on a celebration of diversity. Search the library by idea to see every spot that uses it.

    Apple “I'm Not Remarkable”© AppleSAS Scandinavian Airlines “What is truely Scandinavian”© SAS Scandinavian AirlinesCrayola “Color Yourself Into the World”© CrayolaCoca-Cola “Coke is a Coke”© Coca-Cola
    Apple · SAS Scandinavian Airlines · Crayola · Coca-Cola

More commercials by Mert Alas

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Calvin Klein “Calvin Klein Pride” commercial?

Mert Alas directed it, produced by January Productions.

What awards did Calvin Klein “Calvin Klein Pride” win?

1 awards, including Ciclope 2025 Bronze Post Production Color Grading.

Sources for the credits and awards

awards.ciclopefestival.com