framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Gucci “Aria” 2022

Gucci “Aria” (2022) is a Gucci commercial directed by Mert Alas. It won 2 awards, including Creative Circle 2022 Bronze FILM CRAFT - Best Colour Grading (single) and AICP Post 2022 Winner Color Grading :60 to :90.

A surreal and opulent fashion film showcasing Gucci's "Aria" collection, featuring models in lavish outfits engaging in mysterious and intimate interactions within a grand hotel setting.

Video: GUCCI on YouTube

Shot by shot

  1. A red vintage car drives past a grand hotel entrance at night, with the word "GUCCI" superimposed in white letters.© Gucci0:00
  2. A person in a yellow dress with black feathered sleeves holds a black studded leash in their hand, in an interior setting.© Gucci0:13
  3. A Black female model with an elaborate hairstyle and ornate jewelry looks off-camera, then turns to face the viewer in a dimly lit, opulent room.© Gucci0:18
  4. A person wearing black pants and black patterned mules walks across a marble floor, with ornate dark doors on either side.© Gucci0:29
  5. A person with a long, claw-like, bejeweled hand and a pink feathery sleeve holds a tabby cat in an interior setting.© Gucci0:33
  6. A person with a bob haircut, wrapped in a white towel, looks directly at the camera through venetian blinds in a luxurious bathroom.© Gucci0:44
  7. A man in a white jacket and a woman in a black outfit with a headpiece embrace intimately in a dimly lit, pink-walled bedroom.© Gucci0:55
  8. Two young people with long hair and dramatic makeup embrace, one wearing a green feathered boa, in a dimly lit room.© Gucci1:01
  9. A person with long dark hair and an ornate ear cuff pours liquid from a small glass into a champagne flute next to a candelabra on a mirrored surface.© Gucci1:08
  10. A person with a veiled face and a cap peers through a keyhole, with light emanating from the other side of the door.© Gucci1:11
  11. Gucci “Aria”, shot 53© Gucci1:15
  12. A person with long blonde hair and a pink feathered coat covers the eyes of another person wearing a blue studded top and a nose ring, in a dimly lit room.© Gucci1:17

Stills © Gucci. Made by Mert Alas.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Surreal, opulent, and mysterious fashion film in a grand hotel.

Tagline: “#GucciAria”

opulent settingmysterious interactionsfashion as artvoyeurismdreamlike atmospheregender fluidity

The cut

Length
86 s
Shots
60
Average shot
1.4 s

What creatives use Gucci “Aria” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Gucci “Aria”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A red vintage car drives past a grand hotel entrance at night, with the word "GUCCI" superimposed in white letters.© GucciA person in a yellow dress with black feathered sleeves holds a black studded leash in their hand, in an interior setting.© GucciA Black female model with an elaborate hairstyle and ornate jewelry looks off-camera, then turns to face the viewer in a dimly lit, opulent room.© GucciA person wearing black pants and black patterned mules walks across a marble floor, with ornate dark doors on either side.© Gucci
    Frames from Gucci “Aria”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Gucci “Aria” in order, with its length, framing and what happens in it.

    A red vintage car drives past a grand hotel entrance at night, with the word "GUCCI" superimposed in white letters.© GucciA person in a yellow dress with black feathered sleeves holds a black studded leash in their hand, in an interior setting.© GucciA Black female model with an elaborate hairstyle and ornate jewelry looks off-camera, then turns to face the viewer in a dimly lit, opulent room.© GucciA person wearing black pants and black patterned mules walks across a marble floor, with ornate dark doors on either side.© GucciA person with a long, claw-like, bejeweled hand and a pink feathery sleeve holds a tabby cat in an interior setting.© GucciA person with a bob haircut, wrapped in a white towel, looks directly at the camera through venetian blinds in a luxurious bathroom.© Gucci
    Length: 86 s · Shots: 60 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a opulent setting

    Before you present an idea, you need to know who has done it, and how.

    Gucci “Aria” is built on a opulent setting. Search the library by idea to see every spot that uses it.

    Just Eat “Did Somebody Say Just Eat”© Just EatGucci “Gucci Garden”© GucciBMW “Auction”© BMWHomesense “Pillows”© Homesense
    Just Eat · Gucci · BMW · Homesense

More commercials by Mert Alas

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Gucci “Aria” commercial?

Mert Alas directed it.

What awards did Gucci “Aria” win?

2 awards, including Creative Circle 2022 Bronze FILM CRAFT - Best Colour Grading (single) and AICP Post 2022 Winner Color Grading :60 to :90.

What is the tagline of Gucci “Aria”?

“#GucciAria”

Sources for the credits and awards

aicpawards.comweb.archive.org