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Cadbury “Share the Joy” 2011

Cadbury “Share the Joy” (2011) is a Cadbury commercial for DDB New Zealand. It won one award: Spikes Asia 2011 Bronze Film Craft.

A group of people in purple bodysuits play with white spheres and balloons, symbolizing the bubbly texture and joy of Cadbury Dairy Milk Bubbly chocolate.

Video: CadburyBubbly on YouTube

Shot by shot

  1. A man in a purple bodysuit juggles white balls as other people in purple bodysuits dance around him on a purple background.© Cadbury0:00
  2. A group of people in purple bodysuits bounce on large white spheres against a purple background, creating a playful and surreal scene.© Cadbury0:06
  3. A crowd of people in purple bodysuits dance with white balloons in a purple void.© Cadbury0:09
  4. People in purple bodysuits push large white spheres around a purple floor in a studio.© Cadbury0:12
  5. A crowd of people in purple bodysuits are surrounded by white balloons, some of which they are holding, in a surreal, abstract setting.© Cadbury0:14
  6. A man in a purple suit with his face exposed is surrounded by white spheres and purple shapes, looking up in surprise.© Cadbury0:16
  7. A chocolate bar with a bubbly texture is shown against a purple background with white bubbles, then two chocolate bars appear with text.© Cadbury0:17

Stills © Cadbury. Made by DDB New Zealand.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

People in purple bodysuits playing with bubbles to represent chocolate texture.

Tagline: “Share the joy”

surreal settingplayful interactionvisual metaphorbrand color dominanceproduct as a revealjoyful expression

The cut

Length
30 s
Shots
9
Average shot
3.3 s

What creatives use Cadbury “Share the Joy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cadbury “Share the Joy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a purple bodysuit juggles white balls as other people in purple bodysuits dance around him on a purple background.© CadburyA group of people in purple bodysuits bounce on large white spheres against a purple background, creating a playful and surreal scene.© CadburyA crowd of people in purple bodysuits dance with white balloons in a purple void.© CadburyPeople in purple bodysuits push large white spheres around a purple floor in a studio.© Cadbury
    Frames from Cadbury “Share the Joy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cadbury “Share the Joy” in order, with its length, framing and what happens in it.

    A man in a purple bodysuit juggles white balls as other people in purple bodysuits dance around him on a purple background.© CadburyA group of people in purple bodysuits bounce on large white spheres against a purple background, creating a playful and surreal scene.© CadburyA crowd of people in purple bodysuits dance with white balloons in a purple void.© CadburyPeople in purple bodysuits push large white spheres around a purple floor in a studio.© CadburyA crowd of people in purple bodysuits are surrounded by white balloons, some of which they are holding, in a surreal, abstract setting.© CadburyA man in a purple suit with his face exposed is surrounded by white spheres and purple shapes, looking up in surprise.© Cadbury
    Length: 30 s · Shots: 9 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a surreal setting

    Before you present an idea, you need to know who has done it, and how.

    Cadbury “Share the Joy” is built on a surreal setting. Search the library by idea to see every spot that uses it.

    Phexxi “House Rules”© PhexxiInstagram “It's All Coming Back To Instagram Now”© InstagramVarejo “Misturados”© VarejoCoca Cola Zero “Tongues & Eyeball Liar”© Coca Cola Zero
    Phexxi · Instagram · Varejo · Coca Cola Zero

More from DDB New Zealand

  • Speight's "The Dance" (2018) commercial still© Speight'sSpeight's “The Dance” 2018Dir. Steve Ayson · DDB New ZealandSpikes Asia Silver 2018
  • Sky "Murmuration" (2015) commercial still© SkySky “Murmuration” 2015Dir. Steve Ayson · DDB New ZealandSpikes Asia Silver 2015
  • L&P "Space Manu" (2022) commercial still© L&PL&P “Space Manu” 2022Dir. Adam Gunser · DDB New ZealandSpikes Asia Bronze 2022
  • Lotto Nz "Pop's Gift" (2015) commercial still© Lotto NzLotto Nz “Pop's Gift” 2015Dir. Steve Ayson · DDB New ZealandSpikes Asia Bronze 2015
  • Steinlager "Be the Artist" (2014) commercial still© SteinlagerSteinlager “Be the Artist” 2014Dir. Damian Shatford · DDB New ZealandD&AD Wood Pencil 2014
  • New World "True View" (2025) commercial still© New WorldNew World “True View” 2025Dir. Ma- Kamen · DDB New Zealand

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Which agency made Cadbury “Share the Joy”?

DDB New Zealand created it for Cadbury (2011).

What awards did Cadbury “Share the Joy” win?

1 awards, including Spikes Asia 2011 Bronze Film Craft.

What is the tagline of Cadbury “Share the Joy”?

“Share the joy”

Sources for the credits and awards

web.archive.org