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Bridgestone “Bridgestone Driveguard” 2016

Bridgestone “Bridgestone Driveguard” (2016) is a Bridgestone commercial directed by Brian Williams for J. Walter Thompson International, produced by Bang TV. It won one award: Epica 2016 Bronze Automotive Services & Accessories.

A family drives through treacherous weather and roads, highlighting the safety and reliability of Bridgestone DriveGuard tires in ensuring a safe journey home.

Video: Brian Williams on Vimeo

Shot by shot

  1. A woman with dark hair and a dark scarf looks out of a car window, with reflections of trees on the glass.© Bridgestone0:07
  2. A blurry, low-angle shot shows autumn leaves being swept across a wet, grey road, suggesting a strong wind or fast movement.© Bridgestone0:10
  3. A woman with brown hair and a light complexion looks up and to the right, with a soft, contemplative expression, in a car interior.© Bridgestone0:13
  4. A blurry shot of a person's hands on a car dashboard, seen through a windshield, as the car moves.© Bridgestone0:17
  5. A wide shot of dark, misty mountains under a cloudy, ominous sky, with no people or products visible.© Bridgestone0:20
  6. A close-up shot of a tire tread with water droplets, emphasizing the texture and wet conditions.© Bridgestone0:24
  7. An aerial shot shows a dark car driving on a snowy, icy road through a desolate, rocky landscape during the day.© Bridgestone0:31
  8. A dark grey station wagon drives on a wet, dark road over a bridge with a rocky riverbed below, under a dark sky.© Bridgestone0:38
  9. A woman with dark hair looks out a car window at the rain, her face illuminated by soft light.© Bridgestone0:39
  10. Bridgestone “Bridgestone Driveguard”, shot 33© Bridgestone0:42
  11. An aerial view shows a car driving down a long, straight road through a valley with snow-capped mountains in the background during golden hour.© Bridgestone0:47
  12. A family of four, a mother, father, and two young daughters, run out of their modern home towards a dark grey station wagon parked in the driveway.© Bridgestone0:52

Stills © Bridgestone. Made by J. Walter Thompson International, Bang TV and Brian Williams.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the dangers of the road and how Bridgestone tires overcome them.

Tagline: “Your Journey, Our Passion”

journey homebad weather drivingfamily safetyproduct as protectorovercoming obstacles

The cut

Length
60 s
Shots
39
Average shot
1.5 s

What creatives use Bridgestone “Bridgestone Driveguard” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bridgestone “Bridgestone Driveguard”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with dark hair and a dark scarf looks out of a car window, with reflections of trees on the glass.© BridgestoneA blurry, low-angle shot shows autumn leaves being swept across a wet, grey road, suggesting a strong wind or fast movement.© BridgestoneA woman with brown hair and a light complexion looks up and to the right, with a soft, contemplative expression, in a car interior.© BridgestoneA blurry shot of a person's hands on a car dashboard, seen through a windshield, as the car moves.© Bridgestone
    Frames from Bridgestone “Bridgestone Driveguard”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bridgestone “Bridgestone Driveguard” in order, with its length, framing and what happens in it.

    A woman with dark hair and a dark scarf looks out of a car window, with reflections of trees on the glass.© BridgestoneA blurry, low-angle shot shows autumn leaves being swept across a wet, grey road, suggesting a strong wind or fast movement.© BridgestoneA woman with brown hair and a light complexion looks up and to the right, with a soft, contemplative expression, in a car interior.© BridgestoneA blurry shot of a person's hands on a car dashboard, seen through a windshield, as the car moves.© BridgestoneA wide shot of dark, misty mountains under a cloudy, ominous sky, with no people or products visible.© BridgestoneA close-up shot of a tire tread with water droplets, emphasizing the texture and wet conditions.© Bridgestone
    Length: 60 s · Shots: 39 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a journey home

    Before you present an idea, you need to know who has done it, and how.

    Bridgestone “Bridgestone Driveguard” is built on a journey home. Search the library by idea to see every spot that uses it.

    Waitrose “Coming Home”© WaitrosePoett Fraganza “Casa”© Poett FraganzaBudweiser “Puppy Love”© BudweiserScout Motors “Rivals”© Scout Motors
    Waitrose · Poett Fraganza · Budweiser · Scout Motors

More commercials by Brian Williams

  • BBC "Children In Need" (2026) commercial still© BBCBBC “Children In Need” 2026Dir. Brian Williams
  • Bridgestone "Olympic" (2026) commercial still© BridgestoneBridgestone “Olympic” 2026Dir. Brian Williams
  • Virgin "Rebirth" (2026) commercial still© VirginVirgin “Rebirth” 2026Dir. Brian Williams
  • Viet Captial Bank "Capital Group - KKR" (2026) commercial still© Viet Captial BankViet Captial Bank “Capital Group - KKR” 2026Dir. Brian Williams
  • Bank of Ireland "Stay You" (2026) commercial still© Bank of IrelandBank of Ireland “Stay You” 2026Dir. Brian Williams
  • Bord Failte "Ireland's Hidden Heartlands" (2026) commercial still© Bord FailteBord Failte “Ireland's Hidden Heartlands” 2026Dir. Brian Williams

Award-winning auto commercials

Questions

Who directed the Bridgestone “Bridgestone Driveguard” commercial?

Brian Williams directed it, produced by Bang TV, for the agency J. Walter Thompson International.

Which agency made Bridgestone “Bridgestone Driveguard”?

J. Walter Thompson International created it for Bridgestone (2016).

What awards did Bridgestone “Bridgestone Driveguard” win?

1 awards, including Epica 2016 Bronze Automotive Services & Accessories.

What is the tagline of Bridgestone “Bridgestone Driveguard”?

“Your Journey, Our Passion”

Sources for the credits and awards

winners.epica-awards.com