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Brady “A Story of Survival” 2024

Brady “A Story of Survival” (2024) is a Brady commercial for BCW North America, produced by Burn. It won one award: D&AD 2024 Wood Pencil — Film / TV/VOD Commercials 31 - 120 Seconds.

A Vietnam veteran recounts his harrowing experience of being shot and surviving, drawing a parallel to a six-year-old boy who survived a mass shooting, highlighting the lasting trauma of gun violence.

Video: Brady on YouTube

Shot by shot

  1. A black and white photo of a young male sailor in uniform sits on a mantelpiece next to military ribbons and a U.S. Navy emblem.© Brady0:06
  2. A close-up shot shows a person's hand with a wedding ring gently resting on their knee, with soft, natural light illuminating the scene.© Brady0:16
  3. A window with an American flag covering it is seen from inside a dark room, with light filtering through the flag.© Brady0:41
  4. A low-angle shot of a white ceiling fan spinning rapidly against a textured, off-white ceiling, with a dark shadow cutting across the frame.© Brady0:52
  5. A man in his 60s or older, wearing a dark cap, is seen from behind, looking down, with a patterned cushion beside him in an interior setting.© Brady1:03
  6. A senior man with glasses and a "Vietnam" cap sits in a chair, looking down and speaking softly in a dimly lit room.© Brady1:07
  7. A senior man wearing a "Vietnam" cap and glasses sits in a patterned armchair, looking down and smiling slightly in a dimly lit room.© Brady1:26
  8. An aerial view shows a SWAT team and armored vehicle on a school campus, with students evacuating and raising their hands in surrender.© Brady1:31

Stills © Brady. Made by BCW North America and Burn.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Vietnam veteran's survival story parallels a child's mass shooting survival.

Tagline: “UNITED AGAINST GUN VIOLENCE”

veteran's testimonyintergenerational traumapersonal narrativecall to actioncontrast of past and presentemotional storytelling

The cut

Length
107 s
Shots
25
Average shot
4.3 s

What creatives use Brady “A Story of Survival” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Brady “A Story of Survival”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A black and white photo of a young male sailor in uniform sits on a mantelpiece next to military ribbons and a U.S. Navy emblem.© BradyA close-up shot shows a person's hand with a wedding ring gently resting on their knee, with soft, natural light illuminating the scene.© BradyA window with an American flag covering it is seen from inside a dark room, with light filtering through the flag.© BradyA low-angle shot of a white ceiling fan spinning rapidly against a textured, off-white ceiling, with a dark shadow cutting across the frame.© Brady
    Frames from Brady “A Story of Survival”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Brady “A Story of Survival” in order, with its length, framing and what happens in it.

    A black and white photo of a young male sailor in uniform sits on a mantelpiece next to military ribbons and a U.S. Navy emblem.© BradyA close-up shot shows a person's hand with a wedding ring gently resting on their knee, with soft, natural light illuminating the scene.© BradyA window with an American flag covering it is seen from inside a dark room, with light filtering through the flag.© BradyA low-angle shot of a white ceiling fan spinning rapidly against a textured, off-white ceiling, with a dark shadow cutting across the frame.© BradyA man in his 60s or older, wearing a dark cap, is seen from behind, looking down, with a patterned cushion beside him in an interior setting.© BradyA senior man with glasses and a "Vietnam" cap sits in a chair, looking down and speaking softly in a dimly lit room.© Brady
    Length: 107 s · Shots: 25 · Average shot: 4.3 s

  3. 03Ad ideas: every spot built on a personal narrative

    Before you present an idea, you need to know who has done it, and how.

    Brady “A Story of Survival” is built on a personal narrative. Search the library by idea to see every spot that uses it.

    American Express “My Life. My Card”© American ExpressWieden+Kennedy Portland “The Myth”© Wieden+Kennedy PortlandNorton “Norton X Che Lingo”© NortonAdidas International “Impossible Is Nothing”© Adidas International
    American Express · Wieden+Kennedy Portland · Norton · Adidas International

Award-winning public service & ngo commercials

Questions

Which agency made Brady “A Story of Survival”?

BCW North America created it for Brady (2024).

What awards did Brady “A Story of Survival” win?

1 awards, including D&AD 2024 Wood Pencil — Film / TV/VOD Commercials 31 - 120 Seconds.

What is the tagline of Brady “A Story of Survival”?

“UNITED AGAINST GUN VIOLENCE”

Sources for the credits and awards

dandad.org