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Bouygues Immobilier “Flexom” 2018

Bouygues Immobilier “Flexom” (2018) is a Bouygues Immobilier commercial directed by Alexandre Coffre for gyro:paris, produced by QUAD, Clichy FRANCE. It won one award: Epica 2018 Gold Homes, Furnishings & Appliances.

This animated ad showcases Flexom, a smart home system by Bouygues Immobilier, highlighting its wireless, battery-free switches and easy control of lighting and blinds via a smartphone app.

Video: Bouygues Immobilier on YouTube

Shot by shot

  1. A blue screen with "SANS FIL..." text slides to reveal a white background with animated line drawings of a house interior and exterior, including a sun, clouds, birds, and furniture.© Bouygues Immobilier0:05
  2. A graphic animation shows a light switch and a battery icon with a red slash through it, indicating no battery is needed, on a blue background.© Bouygues Immobilier0:09
  3. A cartoon hand presses a light switch, which then emits a wireless signal, all against a blue background with text.© Bouygues Immobilier0:11
  4. An animated hand presses a light switch, emitting radio waves, with the words "TECHNOLOGIE RADIO" on a blue background.© Bouygues Immobilier0:17
  5. A cartoon hand presses a smart home switch, while cartoon workers install a smart home system in a house, with text on the left.© Bouygues Immobilier0:19
  6. A cartoon hand presses a light switch, turning on a light and then closing window blinds in a minimalist animated room.© Bouygues Immobilier0:26
  7. A cartoon hand interacts with a smart home system, controlling lights and other devices, while a cartoon woman walks through a house, demonstrating the system's ease of use.© Bouygues Immobilier0:35
  8. The Bouygues Immobilier logo and tagline appear on a white background, followed by an icon of a hand touching a house, and then text about smart homes.© Bouygues Immobilier0:57

Stills © Bouygues Immobilier. Made by gyro:paris, QUAD, Clichy FRANCE and Alexandre Coffre.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Animated demonstration of a smart home system's ease of use and features.

Tagline: “FLEXOM LE LOGEMENT INTELLIGENT ET CONNECTÉ”

animated explainerproduct feature showcaseease of use demonstrationsmart home conveniencewireless technology

The cut

Length
67 s
Shots
9
Average shot
7.5 s
Format
animation 2d

What creatives use Bouygues Immobilier “Flexom” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bouygues Immobilier “Flexom”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blue screen with "SANS FIL..." text slides to reveal a white background with animated line drawings of a house interior and exterior, including a sun, clouds, birds, and furniture.© Bouygues ImmobilierA graphic animation shows a light switch and a battery icon with a red slash through it, indicating no battery is needed, on a blue background.© Bouygues ImmobilierA cartoon hand presses a light switch, which then emits a wireless signal, all against a blue background with text.© Bouygues ImmobilierAn animated hand presses a light switch, emitting radio waves, with the words "TECHNOLOGIE RADIO" on a blue background.© Bouygues Immobilier
    Frames from Bouygues Immobilier “Flexom”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bouygues Immobilier “Flexom” in order, with its length, framing and what happens in it.

    A blue screen with "SANS FIL..." text slides to reveal a white background with animated line drawings of a house interior and exterior, including a sun, clouds, birds, and furniture.© Bouygues ImmobilierA graphic animation shows a light switch and a battery icon with a red slash through it, indicating no battery is needed, on a blue background.© Bouygues ImmobilierA cartoon hand presses a light switch, which then emits a wireless signal, all against a blue background with text.© Bouygues ImmobilierAn animated hand presses a light switch, emitting radio waves, with the words "TECHNOLOGIE RADIO" on a blue background.© Bouygues ImmobilierA cartoon hand presses a smart home switch, while cartoon workers install a smart home system in a house, with text on the left.© Bouygues ImmobilierA cartoon hand presses a light switch, turning on a light and then closing window blinds in a minimalist animated room.© Bouygues Immobilier
    Length: 67 s · Shots: 9 · Average shot: 7.5 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a product feature showcase

    Before you present an idea, you need to know who has done it, and how.

    Bouygues Immobilier “Flexom” is built on a product feature showcase. Search the library by idea to see every spot that uses it.

    Apple “Meet iPhone 12”© AppleEA Sports “EA SPORTS’ Madden NFL”© EA SportsGoogle “Beautiful Chaos EN- PRODUCT”© GoogleFanDuel Sportsbook “Playoff Mode - Product”© FanDuel Sportsbook
    Apple · EA Sports · Google · FanDuel Sportsbook

More from gyro:paris

  • OXFORD (Groupe HAMELIN) "The Cool Robot" (2016) commercial still© OXFORD (Groupe HAMELIN)OXFORD (Groupe HAMELIN) “The Cool Robot” 2016Dir. Drake Doremus · gyro:parisEpica Bronze 2016

Award-winning home commercials

Questions

Who directed the Bouygues Immobilier “Flexom” commercial?

Alexandre Coffre directed it, produced by QUAD, Clichy FRANCE, for the agency gyro:paris.

Which agency made Bouygues Immobilier “Flexom”?

gyro:paris created it for Bouygues Immobilier (2018).

What awards did Bouygues Immobilier “Flexom” win?

1 awards, including Epica 2018 Gold Homes, Furnishings & Appliances.

What is the tagline of Bouygues Immobilier “Flexom”?

“FLEXOM LE LOGEMENT INTELLIGENT ET CONNECTÉ”

Sources for the credits and awards

winners.epica-awards.com