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Aston Martin “Beautiful Won't Be Tamed” 2018

Aston Martin “Beautiful Won't Be Tamed” (2018) is an Aston Martin commercial directed by Rankin _ for Prism, produced by RANKIN. It won one award: Kinsale Sharks 2018 Silver Music & Sound Craft (International) - Sound Design.

This ad showcases the untamed beauty and power of the Aston Martin Vantage through a series of intense, sensual, and wild imagery, blending human desire with raw nature and high-performance driving.

Video: Aston Martin on YouTube

Shot by shot

  1. A woman in silhouette stands next to a car with its headlights on, against a dramatic dusk sky with trees in the background.© Aston Martin0:02
  2. The Aston Martin logo is seen in a macro detail shot on a lime green car, with a dark background.© Aston Martin0:06
  3. A lioness with light brown fur and a dark mane walks through tall, dry grass in a savanna during the day.© Aston Martin0:08
  4. Dark, ominous clouds swirl and billow across the sky, with hints of light breaking through the dense formations.© Aston Martin0:13
  5. A macro shot of a human eye with a brown and green iris and a black pupil, with eyelashes visible on the right side.© Aston Martin0:21
  6. A close-up shot of a yellow Aston Martin sports car, with its sleek design and dark wheels, as it drives on a track.© Aston Martin0:25
  7. Two Aston Martin sports cars, one grey and one lime green, drive on a race track at dusk, with trees in the background.© Aston Martin0:27
  8. An aerial shot captures the dark blue ocean with white foamy waves crashing, creating a dynamic and powerful natural scene.© Aston Martin0:31
  9. A bright yellow Aston Martin Vantage drives quickly on a race track under a dramatic, cloudy sky at dusk.© Aston Martin0:39
  10. A close-up shot shows water rushing and swirling through a narrow, icy crevice, creating dynamic patterns of light and shadow.© Aston Martin0:43
  11. A lioness leaps through tall green grass, chasing a zebra, in a dynamic shot capturing the intensity of the hunt.© Aston Martin0:55
  12. A person's mouth and nose with a septum piercing are shown in an extreme close-up, with their lips slightly parted and glistening.© Aston Martin1:02

Stills © Aston Martin. Made by Prism, RANKIN and Rankin _.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Untamed beauty and raw power of Aston Martin Vantage, blending human desire with wild nature.

Tagline: “BEAUTIFUL WON'T BE TAMED”

wild animals as metaphorsensual human interactionfast-paced montagedark and moody aestheticjuxtaposition of nature and machineclose-ups for intensity

The cut

Length
74 s
Shots
73
Average shot
1.0 s

What creatives use Aston Martin “Beautiful Won't Be Tamed” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Aston Martin “Beautiful Won't Be Tamed”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in silhouette stands next to a car with its headlights on, against a dramatic dusk sky with trees in the background.© Aston MartinA lioness with light brown fur and a dark mane walks through tall, dry grass in a savanna during the day.© Aston MartinDark, ominous clouds swirl and billow across the sky, with hints of light breaking through the dense formations.© Aston MartinA macro shot of a human eye with a brown and green iris and a black pupil, with eyelashes visible on the right side.© Aston Martin
    Frames from Aston Martin “Beautiful Won't Be Tamed”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Aston Martin “Beautiful Won't Be Tamed” in order, with its length, framing and what happens in it.

    A woman in silhouette stands next to a car with its headlights on, against a dramatic dusk sky with trees in the background.© Aston MartinA lioness with light brown fur and a dark mane walks through tall, dry grass in a savanna during the day.© Aston MartinDark, ominous clouds swirl and billow across the sky, with hints of light breaking through the dense formations.© Aston MartinA macro shot of a human eye with a brown and green iris and a black pupil, with eyelashes visible on the right side.© Aston MartinA close-up shot of a yellow Aston Martin sports car, with its sleek design and dark wheels, as it drives on a track.© Aston MartinTwo Aston Martin sports cars, one grey and one lime green, drive on a race track at dusk, with trees in the background.© Aston Martin
    Length: 74 s · Shots: 73 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a fast-paced montage

    Before you present an idea, you need to know who has done it, and how.

    Aston Martin “Beautiful Won't Be Tamed” is built on a fast-paced montage. Search the library by idea to see every spot that uses it.

    Hutchison Three “Three 5G: The Future”© Hutchison ThreeNBA on ESPN “The Time is Now”© NBA on ESPNTide “Gonna Need More Tide”© TideThe BMW Group “Make It Real”© The BMW Group
    Hutchison Three · NBA on ESPN · Tide · The BMW Group

More commercials by Rankin _

  • Doritos "Extra Flamin' Hot Couture" (2024) commercial still© DoritosDoritos “Extra Flamin' Hot Couture” 2024Dir. Rankin _ · Sips & Bites - PepsiCo
  • Haleon UK "Aquafresh - Rankin's School Portrait Day" (2024) commercial still© Haleon UKHaleon UK “Aquafresh - Rankin's School Portrait Day” 2024Dir. Rankin _ · Grey
  • Brown-Forman "The Glendronach Distillery - Raise Expectations" (2024) commercial still© Brown-FormanBrown-Forman “The Glendronach Distillery - Raise Expectations” 2024Dir. Rankin _ · Southpaw
  • L'Oréal "L'Oréal - Untitled" (2024) commercial still© L'OréalL'Oréal “L'Oréal - Untitled” 2024Dir. Rankin _ · Heads Up Production
  • MERCEDES AMG "STRENGTH" (2024) commercial still© MERCEDES AMGMERCEDES AMG “STRENGTH” 2024Dir. Rankin _
  • Rolls-Royce "PHANTOM - RULES REWRITTEN" (2019) commercial still© Rolls-RoyceRolls-Royce “PHANTOM - RULES REWRITTEN” 2019Dir. Rankin _ · The Full Service

Award-winning auto commercials

Questions

Who directed the Aston Martin “Beautiful Won't Be Tamed” commercial?

Rankin _ directed it, produced by RANKIN, for the agency Prism.

Which agency made Aston Martin “Beautiful Won't Be Tamed”?

Prism created it for Aston Martin (2018).

What awards did Aston Martin “Beautiful Won't Be Tamed” win?

1 awards, including Kinsale Sharks 2018 Silver Music & Sound Craft (International) - Sound Design.

What is the tagline of Aston Martin “Beautiful Won't Be Tamed”?

“BEAUTIFUL WON'T BE TAMED”

Sources for the credits and awards

web.archive.orgweb.archive.org

Aston Martin “Beautiful Won't Be Tamed” (2018) Commercial by Rankin _: Credits, Awards & Stills