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Armiño “Antes de la primera vuelta olímpica/ hubo una vuelta de mate” 2024

Armiño “Antes de la primera vuelta olímpica/ hubo una vuelta de mate” (2024) is an Armiño commercial directed by Oliver Lee Garland for Notable, produced by Olga Lee. It won one award: El Ojo de Iberoamérica 2024 Bronze Producción Audiovisual.

This ad tells the story of the Uruguayan national football team's first Olympic victory in 1924, highlighting the importance of mate in their pre-game ritual and team bonding.

Video: Olga Lee on Vimeo

Shot by shot

  1. A man in a dark shirt smiles while looking off-camera, surrounded by other men in a dimly lit, smoky room.© Armiño0:09
  2. A male athlete in a locker room turns to smile at the camera, while other men are visible in the background.© Armiño0:19
  3. A man in his 20s, wearing a light blue shirt, adjusts his collar in a dimly lit room, preparing for an important event.© Armiño0:31
  4. A middle-aged man with dark hair and a dark robe looks intently from behind a curtain, with other figures blurred in the smoky background.© Armiño0:44
  5. A man in a light blue shirt and tie raises his arms in triumph, smiling joyfully amidst a cheering crowd in a smoky, dimly lit room.© Armiño0:55
  6. Two male soccer players in light blue jerseys laugh and celebrate in a dimly lit locker room.© Armiño0:59
  7. A male athlete in a light blue shirt splashes water on his face from a small, rustic sink in a dimly lit locker room.© Armiño1:02
  8. Two male soccer players in light blue jerseys share a mate gourd in a locker room, one with a pained expression.© Armiño1:05
  9. A group of male soccer players in vintage uniforms huddle together in a dimly lit locker room, some bending over, others looking around.© Armiño1:11
  10. A man in a light blue shirt passes a mate gourd to another man, who then drinks from it, surrounded by other men in a dimly lit room.© Armiño1:17
  11. An aerial view of a large, old-fashioned stadium with a soccer field and running track, surrounded by a town and trees, under a bright sky.© Armiño1:21
  12. A male soccer player in a light blue jersey with a white collar looks intently forward, holding a pen, surrounded by teammates in a locker room.© Armiño1:29

Stills © Armiño. Made by Notable, Olga Lee and Oliver Lee Garland.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The untold story of mate fueling Uruguay's first Olympic football victory.

Tagline: “Armiño, yerba oficial de La Celeste.”

historical reenactmentsports dramateam bonding ritualunderdog storypre-game locker room talkflashback narrative

The cut

Length
100 s
Shots
56
Average shot
1.8 s

What creatives use Armiño “Antes de la primera vuelta olímpica/ hubo una vuelta de mate” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Armiño “Antes de la primera vuelta olímpica/ hubo una vuelta de mate”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a dark shirt smiles while looking off-camera, surrounded by other men in a dimly lit, smoky room.© ArmiñoA male athlete in a locker room turns to smile at the camera, while other men are visible in the background.© ArmiñoA man in his 20s, wearing a light blue shirt, adjusts his collar in a dimly lit room, preparing for an important event.© ArmiñoA middle-aged man with dark hair and a dark robe looks intently from behind a curtain, with other figures blurred in the smoky background.© Armiño
    Frames from Armiño “Antes de la primera vuelta olímpica/ hubo una vuelta de mate”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Armiño “Antes de la primera vuelta olímpica/ hubo una vuelta de mate” in order, with its length, framing and what happens in it.

    A man in a dark shirt smiles while looking off-camera, surrounded by other men in a dimly lit, smoky room.© ArmiñoA male athlete in a locker room turns to smile at the camera, while other men are visible in the background.© ArmiñoA man in his 20s, wearing a light blue shirt, adjusts his collar in a dimly lit room, preparing for an important event.© ArmiñoA middle-aged man with dark hair and a dark robe looks intently from behind a curtain, with other figures blurred in the smoky background.© ArmiñoA man in a light blue shirt and tie raises his arms in triumph, smiling joyfully amidst a cheering crowd in a smoky, dimly lit room.© ArmiñoTwo male soccer players in light blue jerseys laugh and celebrate in a dimly lit locker room.© Armiño
    Length: 100 s · Shots: 56 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a historical reenactment

    Before you present an idea, you need to know who has done it, and how.

    Armiño “Antes de la primera vuelta olímpica/ hubo una vuelta de mate” is built on a historical reenactment. Search the library by idea to see every spot that uses it.

    Uber Eats “A Century of Cravings”© Uber EatsFTX “Don't Miss Out”© FTXAmazon “Pompeii”© AmazonPost Bellum “Breaking the Silence”© Post Bellum
    Uber Eats · FTX · Amazon · Post Bellum

More from Notable

  • Itaú "Mattos" (2025) commercial still© ItaúItaú “Mattos” 2025Dir. Javier Palleiro · Notable

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  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Armiño “Antes de la primera vuelta olímpica/ hubo una vuelta de mate” commercial?

Oliver Lee Garland directed it, produced by Olga Lee, for the agency Notable.

Which agency made Armiño “Antes de la primera vuelta olímpica/ hubo una vuelta de mate”?

Notable created it for Armiño (2024).

What awards did Armiño “Antes de la primera vuelta olímpica/ hubo una vuelta de mate” win?

1 awards, including El Ojo de Iberoamérica 2024 Bronze Producción Audiovisual.

What is the tagline of Armiño “Antes de la primera vuelta olímpica/ hubo una vuelta de mate”?

“Armiño, yerba oficial de La Celeste.”

Sources for the credits and awards

elojodeiberoamerica.com