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Appa “About a Girl” 2026

Appa “About a Girl” (2026) is an Appa commercial directed by Juraj Janis for Work_Hugs, produced by Endrius. It won one award: Ciclope 2026 Gold Craft Direction – Unsigned Director.

A heartwarming journey of a young girl in a wheelchair, from everyday challenges to triumphant steps, showcasing resilience and the power of support.

Video: Marek Kralovsky on Vimeo

Shot by shot

  1. A low-angle shot captures the feet of children dancing and running around a girl in a wheelchair at a lively birthday party in a school gym.© Appa0:00
  2. A low-angle shot shows a child in a wheelchair from behind, wearing a blue dress, yellow socks, and sandals, in a classroom with other children.© Appa0:09
  3. A person in a wheelchair has their shoelaces tied by another person, in a warm, inviting interior setting.© Appa0:14
  4. A person in a wheelchair, wearing blue jeans and white furry boots with red laces, moves forward on a bridge with colorful chalk drawings on the ground.© Appa0:18
  5. A child in a wheelchair is pushed forward by an adult, showing only their legs and the wheelchair on a concrete path with a railing.© Appa0:20
  6. A child in a wheelchair reaches down to flip over a toy turtle on a red carpet in a messy bedroom.© Appa0:21
  7. A low-angle shot shows a person's feet in a wheelchair crossing a street, with a car passing by in the background.© Appa0:26
  8. A child in a wheelchair is pushed through a muddy puddle on a path in a park on an overcast day.© Appa0:29
  9. A child in a wheelchair, wearing blue jeans and pink shoes, is seen from the waist down, attempting to ascend a concrete staircase outdoors.© Appa0:30
  10. A low-angle shot shows a child's legs in a wheelchair, with a doctor working at a computer in the background of a hospital room.© Appa0:31
  11. A low-angle shot shows the feet of a person in a wheelchair, wearing checkered pajamas and fuzzy slippers, as another person walks past in a bathroom.© Appa0:34
  12. A low-angle shot shows a wheelchair in a physical therapy room, then pans to reveal a child taking small steps with the help of an adult.© Appa0:38

Stills © Appa. Made by Work_Hugs, Endrius and Juraj Janis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A girl's journey from wheelchair to walking, highlighting resilience and support.

Tagline: “We change the lives of those who need it most”

overcoming adversitychild protagonistjourney of transformationeveryday strugglessupport systemtriumphant ending

The cut

Length
57 s
Shots
14
Average shot
4.1 s

What creatives use Appa “About a Girl” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Appa “About a Girl”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A low-angle shot captures the feet of children dancing and running around a girl in a wheelchair at a lively birthday party in a school gym.© AppaA low-angle shot shows a child in a wheelchair from behind, wearing a blue dress, yellow socks, and sandals, in a classroom with other children.© AppaA person in a wheelchair has their shoelaces tied by another person, in a warm, inviting interior setting.© AppaA person in a wheelchair, wearing blue jeans and white furry boots with red laces, moves forward on a bridge with colorful chalk drawings on the ground.© Appa
    Frames from Appa “About a Girl”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Appa “About a Girl” in order, with its length, framing and what happens in it.

    A low-angle shot captures the feet of children dancing and running around a girl in a wheelchair at a lively birthday party in a school gym.© AppaA low-angle shot shows a child in a wheelchair from behind, wearing a blue dress, yellow socks, and sandals, in a classroom with other children.© AppaA person in a wheelchair has their shoelaces tied by another person, in a warm, inviting interior setting.© AppaA person in a wheelchair, wearing blue jeans and white furry boots with red laces, moves forward on a bridge with colorful chalk drawings on the ground.© AppaA child in a wheelchair is pushed forward by an adult, showing only their legs and the wheelchair on a concrete path with a railing.© AppaA child in a wheelchair reaches down to flip over a toy turtle on a red carpet in a messy bedroom.© Appa
    Length: 57 s · Shots: 14 · Average shot: 4.1 s

  3. 03Ad ideas: every spot built on a overcoming adversity

    Before you present an idea, you need to know who has done it, and how.

    Appa “About a Girl” is built on a overcoming adversity. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeCoca-Cola “I Love You Hater”© Coca-ColaChannel 4 “Meet the Superhumans”© Channel 4Biogen “Friedreich and I”© Biogen
    Nike · Coca-Cola · Channel 4 · Biogen

Award-winning public service & ngo commercials

Questions

Who directed the Appa “About a Girl” commercial?

Juraj Janis directed it, produced by Endrius, for the agency Work_Hugs.

Which agency made Appa “About a Girl”?

Work_Hugs created it for Appa (2026).

What awards did Appa “About a Girl” win?

1 awards, including Ciclope 2026 Gold Craft Direction – Unsigned Director.

What is the tagline of Appa “About a Girl”?

“We change the lives of those who need it most”

Sources for the credits and awards

awards.ciclopefestival.com