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Amnesty International “Wanda-Jean” 2011

Amnesty International “Wanda-Jean” (2011) is an Amnesty International commercial for AIR. It won one award: Eurobest 2011 Bronze Film Public Awareness Messages.

A powerful ad highlighting the injustice of capital punishment through the story of Wanda Jean Allen, a mentally disabled woman executed despite pleas for mercy.

Video: Amnesty International Vlaanderen on YouTube

Frames

  1. A woman with dark skin and short dark hair sits at a table with a microphone, speaking to a group of people in an interior setting.© Amnesty International0:01
  2. A woman with dark curly hair and a light-colored shirt speaks into a microphone in a courtroom, surrounded by other people.© Amnesty International0:05
  3. Amnesty International “Wanda-Jean”, shot 3© Amnesty International0:07
  4. A middle-aged man in a suit and tie speaks into a microphone, delivering a serious statement in an office setting.© Amnesty International0:18
  5. Amnesty International “Wanda-Jean”, shot 6© Amnesty International0:20
  6. Amnesty International “Wanda-Jean”, shot 6© Amnesty International0:23
  7. A middle-aged man with short brown hair and a suit looks down sadly in an interior setting.© Amnesty International0:26
  8. Amnesty International's 50th anniversary logo, a barbed wire circle around the number 50 and the organization's name, is displayed on a yellow background with text below.© Amnesty International0:28

Stills © Amnesty International. Made by AIR.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the human cost of capital punishment through one woman's story.

Tagline: “De strijd gaat voort”

real-life tragedyarchival footagevoice of authoritycall to actionemotional appeal

The cut

Length
32 s
Shots
9
Average shot
3.6 s

What creatives use Amnesty International “Wanda-Jean” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amnesty International “Wanda-Jean”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with dark skin and short dark hair sits at a table with a microphone, speaking to a group of people in an interior setting.© Amnesty InternationalA woman with dark curly hair and a light-colored shirt speaks into a microphone in a courtroom, surrounded by other people.© Amnesty InternationalAmnesty International “Wanda-Jean”, 0:07© Amnesty InternationalA middle-aged man in a suit and tie speaks into a microphone, delivering a serious statement in an office setting.© Amnesty International
    Frames from Amnesty International “Wanda-Jean”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Amnesty International “Wanda-Jean” in order, with its length, framing and what happens in it.

    A woman with dark skin and short dark hair sits at a table with a microphone, speaking to a group of people in an interior setting.© Amnesty InternationalA woman with dark curly hair and a light-colored shirt speaks into a microphone in a courtroom, surrounded by other people.© Amnesty InternationalAmnesty International “Wanda-Jean”, 0:07© Amnesty InternationalA middle-aged man in a suit and tie speaks into a microphone, delivering a serious statement in an office setting.© Amnesty InternationalAmnesty International “Wanda-Jean”, 0:20© Amnesty InternationalAmnesty International “Wanda-Jean”, 0:23© Amnesty International
    Length: 32 s · Shots: 9 · Average shot: 3.6 s

  3. 03Ad ideas: every spot built on a archival footage

    Before you present an idea, you need to know who has done it, and how.

    Amnesty International “Wanda-Jean” is built on a archival footage. Search the library by idea to see every spot that uses it.

    Kombi Volkswagen “Los últimos deseos de la kombi”© Kombi VolkswagenSuperga S.PA “The Challenge”© Superga S.PAMcKenzie River Corporation “Black Star Beer: Popularity / Stock Car / Characters”© McKenzie River CorporationNike “Greatness”© Nike
    Kombi Volkswagen · Superga S.PA · McKenzie River Corporation · Nike

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Questions

Which agency made Amnesty International “Wanda-Jean”?

AIR created it for Amnesty International (2011).

What awards did Amnesty International “Wanda-Jean” win?

1 awards, including Eurobest 2011 Bronze Film Public Awareness Messages.

What is the tagline of Amnesty International “Wanda-Jean”?

“De strijd gaat voort”

Sources for the credits and awards

web.archive.org