Amnesty International “The Robbery” 2025
Amnesty International “The Robbery” (2025) is an Amnesty International commercial directed by Andrew De Zen for La Despensa, produced by Rebolucion. It won 2 awards, including Ciclope 2025 Gold Special Section Low Budget.
A group of activists plans and executes a protest against the war in Ukraine, facing brutal police repression and arrest, highlighting the severe consequences for dissent in Russia.
Shot by shot
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Stills © Amnesty International. Made by La Despensa, Rebolucion and Andrew De Zen.
The idea
The same punishment for protesting war as robbing a bank.
Tagline: “FREEDOM OF EXPRESSION SHOULD NEVER BE A CRIME.”
forbidden protestpolice brutalityactivist planningsymbolic act of defiancepersonal sacrifice for a causeurgent mission
The cut
- Length
- 174 s
- Shots
- 59
- Average shot
- 3.0 s
What creatives use Amnesty International “The Robbery” for
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© Amnesty International
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© Amnesty InternationalFrames from Amnesty International “The Robbery”02Shot list example: how it was cut
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Every shot of Amnesty International “The Robbery” in order, with its length, framing and what happens in it.
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© Amnesty InternationalLength: 174 s · Shots: 59 · Average shot: 3.0 s
More commercials by Andrew De Zen
© ISDINISDIN “Isdin - Magic” 2025Dir. Andrew De Zen · Small
© SobeysSobeys “Dream Forward” 2022Dir. Andrew De Zen · AMV BBDO
© Capital GroupCapital Group “Uber” 2019Dir. Andrew De Zen · TBWA\Canada
More from La Despensa
© Medicos del MundoMedicos del Mundo “Help need help” 2025Dir. Felipe Gomez Aparicio · La Despensa
© Burger KingBurger King “Elecciones” 2020Dir. Luis Germanó · La Despensa
© Fernando MachadoFernando Machado “Dogpper” 2019Dir. Martin Kalina · La Despensa
Award-winning public service & ngo commercials
© WWFWWF “In Hot Water” 2025Dir. Yannis Konstantinidis · NOMINTClio Awards Grand Prix 2025
© Fire and Emergency New ZealandFire and Emergency New Zealand “You’re Cooked” 2024Motion SicknessEffie Awards Grand Prix 2024
© truthtruth “Depression Stick” 2023Mojo SupermarketEffie Awards Grand Prix 2023
© New Zealand GovernmentNew Zealand Government “Unite Against COVID-19” 2022Clemenger BBDOEffie Awards Grand Prix 2022
© OCEDELOCEDEL “Firefly Man” 2016Dir. Wataru Sato · DRILLAdFest Grand Prix 2016
© ChildlineChildline “It Follows Me Around” 2013Dir. Ben Liam JonesLondon International Awards Grand Prix 2013
Questions
Who directed the Amnesty International “The Robbery” commercial?
Andrew De Zen directed it, produced by Rebolucion, for the agency La Despensa.
Which agency made Amnesty International “The Robbery”?
La Despensa created it for Amnesty International (2025).
What awards did Amnesty International “The Robbery” win?
2 awards, including Ciclope 2025 Gold Special Section Low Budget and Ciclope 2025 Bronze Production Direction | Over 120 Seconds.
What is the tagline of Amnesty International “The Robbery”?
“FREEDOM OF EXPRESSION SHOULD NEVER BE A CRIME.”