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Amnesty International “Mie Mie” 2011

Amnesty International “Mie Mie” (2011) is an Amnesty International commercial for AIR. It won one award: Eurobest 2011 Bronze Film Public Awareness Messages.

A powerful ad highlighting the plight of a Burmese activist, Mie Mie, who was imprisoned for her fight for democracy, underscoring Amnesty International's ongoing mission.

Video: Amnesty International Vlaanderen on YouTube

Frames

  1. A young woman with dark hair in a ponytail, wearing a plaid shirt and backpack, raises her fist in protest as cars drive by, with a crowd of people watching in the background on a street.© Amnesty International0:01
  2. Amnesty International “Mie Mie”, shot 2© Amnesty International0:04
  3. Amnesty International “Mie Mie”, shot 2© Amnesty International0:08
  4. A crowd of people, including a man holding a camera, are seen through a window, looking on with serious expressions.© Amnesty International0:12
  5. A crowd of people, mostly men, are gathered outdoors, some looking around and one man raising his hand.© Amnesty International0:13
  6. A blurry, shaky shot of a person in a green shirt walking past a metal gate, suggesting movement and confinement.© Amnesty International0:16
  7. A black and white image of a woman with her mouth open, overlaid with text in Dutch, is shown on a light background.© Amnesty International0:20
  8. Amnesty International's 50th anniversary logo, a barbed wire wreath around "50" and "Amnesty International", is displayed on a yellow background with the Dutch text "DE STRIJD GAAT VOORT" below.© Amnesty International0:28

Stills © Amnesty International. Made by AIR.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show, don't tell: the activist's story is revealed through a checkbox.

Tagline: “DE STRIJD GAAT VOORT”

real peoplefound footagetext overlaycall to actionhistorical contextactivism

The cut

Length
32 s
Shots
10
Average shot
3.2 s

What creatives use Amnesty International “Mie Mie” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amnesty International “Mie Mie”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with dark hair in a ponytail, wearing a plaid shirt and backpack, raises her fist in protest as cars drive by, with a crowd of people watching in the background on a street.© Amnesty InternationalAmnesty International “Mie Mie”, 0:04© Amnesty InternationalAmnesty International “Mie Mie”, 0:08© Amnesty InternationalA crowd of people, including a man holding a camera, are seen through a window, looking on with serious expressions.© Amnesty International
    Frames from Amnesty International “Mie Mie”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Amnesty International “Mie Mie” in order, with its length, framing and what happens in it.

    A young woman with dark hair in a ponytail, wearing a plaid shirt and backpack, raises her fist in protest as cars drive by, with a crowd of people watching in the background on a street.© Amnesty InternationalAmnesty International “Mie Mie”, 0:04© Amnesty InternationalAmnesty International “Mie Mie”, 0:08© Amnesty InternationalA crowd of people, including a man holding a camera, are seen through a window, looking on with serious expressions.© Amnesty InternationalA crowd of people, mostly men, are gathered outdoors, some looking around and one man raising his hand.© Amnesty InternationalA blurry, shaky shot of a person in a green shirt walking past a metal gate, suggesting movement and confinement.© Amnesty International
    Length: 32 s · Shots: 10 · Average shot: 3.2 s

  3. 03Ad ideas: every spot built on a real people

    Before you present an idea, you need to know who has done it, and how.

    Amnesty International “Mie Mie” is built on a real people. Search the library by idea to see every spot that uses it.

    Huggies “Speed Test”© HuggiesCarers UK “This Counts As Care”© Carers UKMcDonald’s “Delivering Happiness”© McDonald’sNFL “Inspire Change”© NFL
    Huggies · Carers UK · McDonald’s · NFL

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Award-winning public service & ngo commercials

Questions

Which agency made Amnesty International “Mie Mie”?

AIR created it for Amnesty International (2011).

What awards did Amnesty International “Mie Mie” win?

1 awards, including Eurobest 2011 Bronze Film Public Awareness Messages.

What is the tagline of Amnesty International “Mie Mie”?

“DE STRIJD GAAT VOORT”

Sources for the credits and awards

web.archive.org