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Amnesty International “Bullet” 2007

Amnesty International “Bullet” (2007) is an Amnesty International commercial directed by Les Blin for TBWA, Paris, France, produced by FESTEN FILMS. It won 3 awards, including Cannes Lions 2007 Film Silver, Epica 2007 Silver Public Interest and Eurobest 2007 Bronze TV/Cinema.

A powerful ad depicting a bullet's journey through a prison, symbolizing how signatures on a petition can metaphorically stop violence and injustice.

Video: Amnesty International Deutschland on YouTube

Shot by shot

  1. A man in a military uniform holds a rifle, aiming it at a wall in a dark, gritty room.© Amnesty International0:22
  2. A small, glowing, orange and yellow nebula-like cloud expands and fills the screen against a black background.© Amnesty International0:27
  3. A bullet flies through a dark, confined space, then through a piece of paper covered in signatures, continuing its path.© Amnesty International0:28
  4. A person in dark clothing stands in a dark, industrial-looking space, holding a large, light-colored sheet of paper that appears to be hit by a bullet, causing more papers to fly around.© Amnesty International0:31
  5. A bullet rips through a stack of paper, sending individual sheets flying and revealing a hole in the center, in a dark, confined space.© Amnesty International0:33
  6. A person's legs and feet are seen from the knees down, standing on a dark, wet surface as white debris falls around them in a dark, confined space.© Amnesty International0:37
  7. A stack of white papers with handwritten notes on them falls and scatters in a dark, confined space, suggesting a loss of information or freedom.© Amnesty International0:41
  8. A bullet casing falls and rolls on a dark, gritty surface, with smoke or dust in the background, creating a tense atmosphere.© Amnesty International0:44

Stills © Amnesty International. Made by TBWA, Paris, France, FESTEN FILMS and Les Blin.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Signatures are bullets of justice, stopping violence and injustice.

Tagline: “Deine Unterschrift bewegt mehr, als Du denkst.”

bullet's journeysymbolic actionpower of collective actiondark and gritty atmospheremetaphorical representation

The cut

Length
68 s
Shots
18
Average shot
3.8 s

What creatives use Amnesty International “Bullet” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amnesty International “Bullet”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a military uniform holds a rifle, aiming it at a wall in a dark, gritty room.© Amnesty InternationalA small, glowing, orange and yellow nebula-like cloud expands and fills the screen against a black background.© Amnesty InternationalA bullet flies through a dark, confined space, then through a piece of paper covered in signatures, continuing its path.© Amnesty InternationalA person in dark clothing stands in a dark, industrial-looking space, holding a large, light-colored sheet of paper that appears to be hit by a bullet, causing more papers to fly around.© Amnesty International
    Frames from Amnesty International “Bullet”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Amnesty International “Bullet” in order, with its length, framing and what happens in it.

    A man in a military uniform holds a rifle, aiming it at a wall in a dark, gritty room.© Amnesty InternationalA small, glowing, orange and yellow nebula-like cloud expands and fills the screen against a black background.© Amnesty InternationalA bullet flies through a dark, confined space, then through a piece of paper covered in signatures, continuing its path.© Amnesty InternationalA person in dark clothing stands in a dark, industrial-looking space, holding a large, light-colored sheet of paper that appears to be hit by a bullet, causing more papers to fly around.© Amnesty InternationalA bullet rips through a stack of paper, sending individual sheets flying and revealing a hole in the center, in a dark, confined space.© Amnesty InternationalA person's legs and feet are seen from the knees down, standing on a dark, wet surface as white debris falls around them in a dark, confined space.© Amnesty International
    Length: 68 s · Shots: 18 · Average shot: 3.8 s

  3. 03Ad ideas: every spot built on a symbolic action

    Before you present an idea, you need to know who has done it, and how.

    Amnesty International “Bullet” is built on a symbolic action. Search the library by idea to see every spot that uses it.

    Karmanos “Ring The Bell”© Karmanosadidas “Billie Jean King Your Shoes”© adidasCiti “America The Beautiful”© CitiP&G India “Dads #ShareTheLoad”© P&G India
    Karmanos · adidas · Citi · P&G India

Award-winning public service & ngo commercials

Questions

Who directed the Amnesty International “Bullet” commercial?

Les Blin directed it, produced by FESTEN FILMS, for the agency TBWA, Paris, France.

Which agency made Amnesty International “Bullet”?

TBWA, Paris, France created it for Amnesty International (2007).

What awards did Amnesty International “Bullet” win?

3 awards, including Cannes Lions 2007 Film Silver, Epica 2007 Silver Public Interest and Eurobest 2007 Bronze TV/Cinema.

What is the tagline of Amnesty International “Bullet”?

“Deine Unterschrift bewegt mehr, als Du denkst.”

Sources for the credits and awards

The WorkThe Workweb.archive.orgweb.archive.org