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Ambuja Cement “Ambuja Khali” 2016

Ambuja Cement “Ambuja Khali” (2016) is an Ambuja Cement commercial directed by Ayyappa KM for Publicis India. It won one award: Cannes Lions 2016 Film Craft Bronze.

The Great Khali, a giant wrestler, struggles with his immense strength accidentally destroying everything around him until he discovers Ambuja Cement, which finally provides him with a home strong enough to withstand his power.

Video: Ambuja Cement on YouTube

Shot by shot

  1. A blindfolded man in a red tank top runs, looking disoriented, as children play in the background on a sunny day.© Ambuja Cement0:00
  2. A giant man in a red shirt and blue pants plays with a group of children in a sunny, rural courtyard, accidentally breaking a wall.© Ambuja Cement0:01
  3. A very large man sits at a dining table with a family, then stands up and breaks the floor, causing the family to react in shock.© Ambuja Cement0:03
  4. The Great Khali, a large man in a towel, sits on a bed in a bedroom, looking at a hole in the wall as a chicken walks through it.© Ambuja Cement0:04
  5. A man with dark hair and a beard sits against a cracked teal wall, looking up with a somber expression.© Ambuja Cement0:07
  6. The Great Khali, a large muscular man, sits on a patterned sofa in a living room, talking and gesturing with his hands.© Ambuja Cement0:08
  7. Two men decorate a doorway with marigold garlands while an older woman sits nearby and other people watch from inside a house.© Ambuja Cement0:09
  8. A man in a red shirt and white pants stands on the rooftop balcony of a large white house, looking down at a small group of people gathered below.© Ambuja Cement0:10
  9. The Great Khali, a large male wrestler, sits on a patterned sofa in a living room, talking and gesturing with his hands.© Ambuja Cement0:11
  10. The Great Khali, a large male wrestler, in a blue tank top, pushes against a wall while two men watch him on a balcony.© Ambuja Cement0:13
  11. A giant man in a black tank top and shorts plays with a group of children on a rooftop, covering his eyes as they run around him.© Ambuja Cement0:14
  12. The Great Khali, a tall Indian man in sunglasses and a patterned shirt, dances with a crowd of people under string lights at night.© Ambuja Cement0:16

Stills © Ambuja Cement. Made by Publicis India and Ayyappa KM.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A giant wrestler finds a home strong enough for him with Ambuja Cement.

Tagline: “Viraat Compressive Strength, Ambuja Cement.”

gentle giantfish out of waterproblem-solutiontransformationcelebrity endorsementexaggerated reality

The cut

Length
23 s
Shots
14
Average shot
1.6 s

What creatives use Ambuja Cement “Ambuja Khali” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ambuja Cement “Ambuja Khali”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blindfolded man in a red tank top runs, looking disoriented, as children play in the background on a sunny day.© Ambuja CementA giant man in a red shirt and blue pants plays with a group of children in a sunny, rural courtyard, accidentally breaking a wall.© Ambuja CementA very large man sits at a dining table with a family, then stands up and breaks the floor, causing the family to react in shock.© Ambuja CementThe Great Khali, a large man in a towel, sits on a bed in a bedroom, looking at a hole in the wall as a chicken walks through it.© Ambuja Cement
    Frames from Ambuja Cement “Ambuja Khali”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ambuja Cement “Ambuja Khali” in order, with its length, framing and what happens in it.

    A blindfolded man in a red tank top runs, looking disoriented, as children play in the background on a sunny day.© Ambuja CementA giant man in a red shirt and blue pants plays with a group of children in a sunny, rural courtyard, accidentally breaking a wall.© Ambuja CementA very large man sits at a dining table with a family, then stands up and breaks the floor, causing the family to react in shock.© Ambuja CementThe Great Khali, a large man in a towel, sits on a bed in a bedroom, looking at a hole in the wall as a chicken walks through it.© Ambuja CementA man with dark hair and a beard sits against a cracked teal wall, looking up with a somber expression.© Ambuja CementThe Great Khali, a large muscular man, sits on a patterned sofa in a living room, talking and gesturing with his hands.© Ambuja Cement
    Length: 23 s · Shots: 14 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Ambuja Cement “Ambuja Khali” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

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Award-winning home commercials

Questions

Who directed the Ambuja Cement “Ambuja Khali” commercial?

Ayyappa KM directed it, for the agency Publicis India.

Which agency made Ambuja Cement “Ambuja Khali”?

Publicis India created it for Ambuja Cement (2016).

What awards did Ambuja Cement “Ambuja Khali” win?

1 awards, including Cannes Lions 2016 Film Craft Bronze.

What is the tagline of Ambuja Cement “Ambuja Khali”?

“Viraat Compressive Strength, Ambuja Cement.”

Sources for the credits and awards

The WorkThe Work