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Aktion Mensch “Gramoz” 2024

Aktion Mensch “Gramoz” (2024) is an Aktion Mensch commercial for Accenture Song Germany, produced by Tony Petersen Film. It won one award: Epica 2024 Silver Online & Viral Films.

Gramoz, a young man in a wheelchair, shares his experiences with discrimination and the unwavering support of his family and friends, highlighting his journey to becoming a social worker.

Video: Tony Petersen Film on Vimeo

Shot by shot

  1. A man with a beard and light blue shirt looks around, then down, as another person walks behind him in a room with a blue curtain.© Aktion Mensch0:03
  2. A man in a wheelchair looks at the camera as a woman walks past him in front of a blue curtain.© Aktion Mensch0:14
  3. A man in his 20s with a beard and light blue t-shirt talks animatedly at a dinner table with two other men, plates of food in front of them.© Aktion Mensch0:23
  4. A man with a beard is seen in profile, biting his fingernails, with another person's shoulder in the foreground, outdoors.© Aktion Mensch0:46
  5. A diverse group of young adults gathers outdoors, watching a man in a striped shirt clap and gesture excitedly against a concrete wall.© Aktion Mensch1:00
  6. A blurry, distorted reflection of a woman holding a child, both wearing party hats, is seen on a shiny, metallic surface.© Aktion Mensch1:12
  7. A man with a striped shirt, seen from behind, looks up at a tall, white apartment building under a cloudy sky.© Aktion Mensch1:28
  8. A young man with short dark hair, wearing a striped shirt, is seen from behind, looking towards a bright light source outdoors.© Aktion Mensch1:33
  9. A man in a wheelchair plays basketball with another man on an outdoor court, catching a bright orange ball under a sunny sky.© Aktion Mensch1:40
  10. A man in a wheelchair, wearing a blue shirt, holds a basketball and talks to another man on an outdoor basketball court.© Aktion Mensch1:45
  11. A man in a light blue shirt, sitting in a wheelchair, talks and gestures in a classroom with a map on the wall.© Aktion Mensch2:14
  12. A young man in a light blue shirt types on a laptop, with bookshelves visible in the background, in an interior setting.© Aktion Mensch2:31

Stills © Aktion Mensch. Made by Accenture Song Germany and Tony Petersen Film.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A personal narrative of overcoming prejudice with support, showcasing resilience and advocacy.

Tagline: “Für alle, die viel vorhaben, setzen wir uns für eine inklusive Welt ein. Aktion Mensch. Das Wir gewinnt.”

personal testimonyovercoming adversityfamily supportfriendship bondsadvocacy for inclusionflashbacks to childhood

The cut

Length
174 s
Shots
77
Average shot
2.3 s

What creatives use Aktion Mensch “Gramoz” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Aktion Mensch “Gramoz”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a beard and light blue shirt looks around, then down, as another person walks behind him in a room with a blue curtain.© Aktion MenschA man in a wheelchair looks at the camera as a woman walks past him in front of a blue curtain.© Aktion MenschA man in his 20s with a beard and light blue t-shirt talks animatedly at a dinner table with two other men, plates of food in front of them.© Aktion MenschA man with a beard is seen in profile, biting his fingernails, with another person's shoulder in the foreground, outdoors.© Aktion Mensch
    Frames from Aktion Mensch “Gramoz”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Aktion Mensch “Gramoz” in order, with its length, framing and what happens in it.

    A man with a beard and light blue shirt looks around, then down, as another person walks behind him in a room with a blue curtain.© Aktion MenschA man in a wheelchair looks at the camera as a woman walks past him in front of a blue curtain.© Aktion MenschA man in his 20s with a beard and light blue t-shirt talks animatedly at a dinner table with two other men, plates of food in front of them.© Aktion MenschA man with a beard is seen in profile, biting his fingernails, with another person's shoulder in the foreground, outdoors.© Aktion MenschA diverse group of young adults gathers outdoors, watching a man in a striped shirt clap and gesture excitedly against a concrete wall.© Aktion MenschA blurry, distorted reflection of a woman holding a child, both wearing party hats, is seen on a shiny, metallic surface.© Aktion Mensch
    Length: 174 s · Shots: 77 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a personal testimony

    Before you present an idea, you need to know who has done it, and how.

    Aktion Mensch “Gramoz” is built on a personal testimony. Search the library by idea to see every spot that uses it.

    National Ovarian Cancer Coalition (NOCC) “SILENT INherITANCE”© National Ovarian Cancer Coalition (NOCC)Australia for UNHCR “The Reluctant Shanty”© Australia for UNHCRMastercard “Touch Card”© Mastercardtruth “This is Quitting”© truth
    National Ovarian Cancer Coalition (NOCC) · Australia for UNHCR · Mastercard · truth

More from Accenture Song Germany

  • APO "#ChronischMensch" (2024) commercial still© APOAPO “#ChronischMensch” 2024Dir. Nicolina Knapp · Accenture Song Germany

Award-winning public service & ngo commercials

Questions

Which agency made Aktion Mensch “Gramoz”?

Accenture Song Germany created it for Aktion Mensch (2024).

What awards did Aktion Mensch “Gramoz” win?

1 awards, including Epica 2024 Silver Online & Viral Films.

What is the tagline of Aktion Mensch “Gramoz”?

“Für alle, die viel vorhaben, setzen wir uns für eine inklusive Welt ein. Aktion Mensch. Das Wir gewinnt.”

Sources for the credits and awards

winners.epica-awards.com