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Aides “Woody” 2013

Aides “Woody” (2013) is an Aides commercial directed by MARC & ISH for TBWA\Paris (Boulogne Billancourt), produced by CONTROL. It won one award: Epica 2013 Bronze Public Interest.

A young woman meets a man at a club, takes him home, and discovers he's a wooden puppet whose nose grows when he lies about using protection.

Video: AIDES on YouTube

Shot by shot

  1. A young man with sculpted hair and a leather jacket dances in a crowded, dimly lit nightclub, surrounded by other partygoers.© Aides0:00
  2. A diverse group of young adults dance closely together in a crowded, dimly lit nightclub, illuminated by green and orange party lights.© Aides0:02
  3. A young woman with dark hair dances closely with a man in a Woody costume at a crowded, dimly lit nightclub.© Aides0:10
  4. A young man in a white shirt and dark pants walks towards a young woman on a dark city street at night.© Aides0:14
  5. A young woman with short brown hair, wearing a bra and underwear, sits in a chair in a dimly lit room, smiling and looking at the camera.© Aides0:26
  6. A woman with short brown hair, seen from behind, has a wooden mannequin hand adjusting her black bra strap in an interior setting.© Aides0:28
  7. Aides “Woody”, shot 44© Aides0:30
  8. A woman in a bra leans over a wooden mannequin with sculpted abs, who is lying in bed in a bedroom.© Aides0:34
  9. Aides “Woody”, shot 48© Aides0:36
  10. A young woman with light brown hair lies in bed, eyes closed, as a wooden mannequin-like figure leans over her.© Aides0:38
  11. A woman with short brown hair, wearing a black bra, sits on a bed with a wooden mannequin's arms around her in a dimly lit, ornate room.© Aides0:40
  12. A young woman with short, curly hair and a bra looks down, seemingly in thought, in a dimly lit, cluttered bedroom.© Aides0:46

Stills © Aides. Made by TBWA\Paris (Boulogne Billancourt), CONTROL and MARC & ISH.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Pinocchio-inspired tale highlights the dangers of unprotected sex and the importance of honesty.

Tagline: “Vous dépister, c'est aussi protéger ceux que vous aimez.”

magical realismsexual tensiondeceptionconsequences of liesparty sceneone-night stand

The cut

Length
64 s
Shots
39
Average shot
1.6 s

What creatives use Aides “Woody” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Aides “Woody”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with sculpted hair and a leather jacket dances in a crowded, dimly lit nightclub, surrounded by other partygoers.© AidesA diverse group of young adults dance closely together in a crowded, dimly lit nightclub, illuminated by green and orange party lights.© AidesA young woman with dark hair dances closely with a man in a Woody costume at a crowded, dimly lit nightclub.© AidesA young man in a white shirt and dark pants walks towards a young woman on a dark city street at night.© Aides
    Frames from Aides “Woody”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Aides “Woody” in order, with its length, framing and what happens in it.

    A young man with sculpted hair and a leather jacket dances in a crowded, dimly lit nightclub, surrounded by other partygoers.© AidesA diverse group of young adults dance closely together in a crowded, dimly lit nightclub, illuminated by green and orange party lights.© AidesA young woman with dark hair dances closely with a man in a Woody costume at a crowded, dimly lit nightclub.© AidesA young man in a white shirt and dark pants walks towards a young woman on a dark city street at night.© AidesA young woman with short brown hair, wearing a bra and underwear, sits in a chair in a dimly lit room, smiling and looking at the camera.© AidesA woman with short brown hair, seen from behind, has a wooden mannequin hand adjusting her black bra strap in an interior setting.© Aides
    Length: 64 s · Shots: 39 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Aides “Woody” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More from TBWA\Paris (Boulogne Billancourt)

Award-winning public service & ngo commercials

Questions

Who directed the Aides “Woody” commercial?

MARC & ISH directed it, produced by CONTROL, for the agency TBWA\Paris (Boulogne Billancourt).

Which agency made Aides “Woody”?

TBWA\Paris (Boulogne Billancourt) created it for Aides (2013).

What awards did Aides “Woody” win?

1 awards, including Epica 2013 Bronze Public Interest.

What is the tagline of Aides “Woody”?

“Vous dépister, c'est aussi protéger ceux que vous aimez.”

Sources for the credits and awards

winners.epica-awards.com