King James

01 · Featured

King James's most awarded commercial

Epica Gold 2008

Allan Gray “Beautiful” 2008

A black and white narrative follows children growing up, facing challenges, and learning the value of patience and potential, culminating in a hopeful message about long-term investment.

Directed by Keith Rose · King James · Velocity Films (Cape Town)

See the spot →Every shot in the library

02 · Directors

Notable directors at King James

Who made the work, and how much of it won awards. From the credits on every spot.

• © Allan Gray2 award-winningKeith Rose2 spots · Allan Gray “Beautiful”
• © Santam1 award-winningDean Blumberg1 spots · Santam “Sir Sneaky”
• © Sanlam1 award-winningRob Smith1 spots · Sanlam “One Rand Family”
• © Tyme BankJustice Mukheli5 spots · Tyme Bank “Smart Shopper”
• © Allan GrayGreg Gray3 spots · Allan Gray “The Chase”
• © Careers24Terence Neale2 spots · Careers24 “Bus”

03 · Clients

King James's clients

Every brand in the library, by award-winning work.

• Allan Gray2008–2025

  4 commercials · 2 award-winning

• Santam2012

  1 commercials · 1 award-winning

• Sanlam2016

  1 commercials · 1 award-winning

• Tyme Bank2025

  5 commercials

• Careers242025

  1 commercials

• Windhoek Lager2025

  1 commercials

• 5FM2025

  1 commercials

04 · Works with

Who King James works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

King James's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 2

  Cannes Lions

  .

• 1

  Epica

  .

• 1

  The One Show

  .

06 · Work

Commercials by King James

Our visual library has 14 King James commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© Allan GrayAllan Gray “The Chase” 2025

© Careers24Careers24 “Bus” 2025

© Windhoek LagerWindhoek Lager “Pretzel” 2025

© 5FM5FM “Live Loud” 2025

© Allan GrayAllan Gray “Distractions” 2025

Most awarded

• © Allan GrayAllan Gray “Beautiful” 2008Dir. Keith Rose · King JamesEpica Gold 2008
• © SantamSantam “Sir Sneaky” 2012Dir. Dean Blumberg · King JamesCannes Lions Bronze 2012
• © Allan GrayAllan Gray “Legend” 2010Dir. Keith Rose · King JamesCannes Lions Bronze 2010
• © SanlamSanlam “One Rand Family” 2016Dir. Rob Smith · King JamesThe One Show Bronze 2016
• © Allan GrayAllan Gray “The Chase” 2025Dir. Greg Gray · King James
• © Careers24Careers24 “Bus” 2025Dir. Terence Neale · King James
• © Windhoek LagerWindhoek Lager “Pretzel” 2025Dir. Greg Gray · King James
• © 5FM5FM “Live Loud” 2025Dir. Terence Neale · King James
• © Allan GrayAllan Gray “Distractions” 2025Dir. Greg Gray · King James
• © Tyme BankTyme Bank “Smart Shopper” 2025Dir. Justice Mukheli · King James
• © Tyme BankTyme Bank “Goalsave” 2025Dir. Justice Mukheli · King James
• © Tyme BankTyme Bank “Bye Buy” 2025Dir. Justice Mukheli · King James
• © Tyme BankTyme Bank “Bank Fears” 2025Dir. Justice Mukheli · King James
• © Tyme BankTyme Bank “Teddy” 2025Dir. Justice Mukheli · King James

07 · For producers

What producers use King James's page for

1. 01Who King James hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind King James's 14 commercials, spot by spot.

   © Allan Gray© Santam© Allan Gray© Sanlam

   Justice Mukheli · Greg Gray · Keith RoseOpen King James in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   King James's work by year, brand and award in one place, and the companies with a similar body of work.

   © Progressive© EQ Bank© American Family Insurance© PETA

   Similar: Arnold Worldwide, The Hive, Elite MediaCompare in the library →

08 · Questions

About King James