framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Abloy “The Immortal Mr. Henriksson” 2017

Abloy “The Immortal Mr. Henriksson” (2017) is an Abloy commercial directed by Pekka Hara for Folk Finland, produced by Valve Media. It won one award: Epica 2017 Bronze Corporate Image.

A man's journey through time, from being a tribal captive to a modern-day professor, highlights the enduring legacy of his unpickable lock invention.

Video: Folk Finland on YouTube

Shot by shot

  1. A man in a suit and bowler hat stands among a group of tribal people in a forest clearing, observing a large pot.© Abloy0:01
  2. A man in a bowler hat and suit, with a cigarette in his mouth, stands tied up in a tub of water, surrounded by tribesmen in a jungle.© Abloy0:05
  3. Two men, tied with ropes, are surrounded by indigenous people in a jungle clearing, as one man is lowered into a large pot.© Abloy0:12
  4. A man in a white shirt sits at a desk in a cluttered, dark, old-fashioned study, looking thoughtful.© Abloy0:17
  5. A man with glasses looks intently through a magnifying glass, reflecting a key, in a dimly lit interior.© Abloy0:22
  6. A man in his 40s, dressed in a vest and shirt, stands by a window in a cluttered study, looking at a globe.© Abloy0:25
  7. A white dove sits inside a birdcage in the foreground, while a man in a white shirt is blurred in the background of a dimly lit antique shop.© Abloy0:27
  8. A man in glasses and a plaid suit smiles at a woman with her back to the camera in a grand, ornate room.© Abloy0:30
  9. A muscular man is chained up by four men in white shirts and gloves, while another man in a red jacket watches in a dimly lit room.© Abloy0:45
  10. A man in his 30s sits at a large wooden desk in a dimly lit, ornate office, looking directly at the camera.© Abloy0:56
  11. A man in a white shirt watches an old television set, which displays rapidly changing archival footage of historical events, in a dimly lit room.© Abloy1:00
  12. A man in his 30s, wearing glasses and a suit, points a remote control at a screen displaying a technical diagram in a wood-paneled room.© Abloy1:06

Stills © Abloy. Made by Folk Finland, Valve Media and Pekka Hara.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A timeless lock inventor's journey through history, showcasing his enduring legacy.

Tagline: “Abloy. Over a hundred years of security.”

historical reenactmenttime travelinventor's journeyunbreakable objectlegacy buildingproblem-solver hero

The cut

Length
90 s
Shots
58
Average shot
1.6 s

What creatives use Abloy “The Immortal Mr. Henriksson” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Abloy “The Immortal Mr. Henriksson”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a suit and bowler hat stands among a group of tribal people in a forest clearing, observing a large pot.© AbloyA man in a bowler hat and suit, with a cigarette in his mouth, stands tied up in a tub of water, surrounded by tribesmen in a jungle.© AbloyTwo men, tied with ropes, are surrounded by indigenous people in a jungle clearing, as one man is lowered into a large pot.© AbloyA man in a white shirt sits at a desk in a cluttered, dark, old-fashioned study, looking thoughtful.© Abloy
    Frames from Abloy “The Immortal Mr. Henriksson”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Abloy “The Immortal Mr. Henriksson” in order, with its length, framing and what happens in it.

    A man in a suit and bowler hat stands among a group of tribal people in a forest clearing, observing a large pot.© AbloyA man in a bowler hat and suit, with a cigarette in his mouth, stands tied up in a tub of water, surrounded by tribesmen in a jungle.© AbloyTwo men, tied with ropes, are surrounded by indigenous people in a jungle clearing, as one man is lowered into a large pot.© AbloyA man in a white shirt sits at a desk in a cluttered, dark, old-fashioned study, looking thoughtful.© AbloyA man with glasses looks intently through a magnifying glass, reflecting a key, in a dimly lit interior.© AbloyA man in his 40s, dressed in a vest and shirt, stands by a window in a cluttered study, looking at a globe.© Abloy
    Length: 90 s · Shots: 58 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a historical reenactment

    Before you present an idea, you need to know who has done it, and how.

    Abloy “The Immortal Mr. Henriksson” is built on a historical reenactment. Search the library by idea to see every spot that uses it.

    Uber Eats “A Century of Cravings”© Uber EatsFTX “Don't Miss Out”© FTXAmazon “Pompeii”© AmazonPost Bellum “Breaking the Silence”© Post Bellum
    Uber Eats · FTX · Amazon · Post Bellum

More commercials by Pekka Hara

  • Valio "ODDLYGOOD" (2018) commercial still© ValioValio “ODDLYGOOD” 2018Dir. Pekka Hara

More from Folk Finland

  • Lidl Finland "The Cell" (2019) commercial still© Lidl FinlandLidl Finland “The Cell” 2019Dir. Misko Iho · Folk FinlandEpica Silver 2019
  • Rax Pizzabuffet "Ultramarathon" (2026) commercial still© Rax PizzabuffetRax Pizzabuffet “Ultramarathon” 2026Dir. Teemu Niukkanen · Folk Finland
  • Sanoma B2B "Marketing Communication" (2025) commercial still© Sanoma B2BSanoma B2B “Marketing Communication” 2025Dir. Nicolas Caycoya · Folk Finland

Award-winning home commercials

Questions

Who directed the Abloy “The Immortal Mr. Henriksson” commercial?

Pekka Hara directed it, produced by Valve Media, for the agency Folk Finland.

Which agency made Abloy “The Immortal Mr. Henriksson”?

Folk Finland created it for Abloy (2017).

What awards did Abloy “The Immortal Mr. Henriksson” win?

1 awards, including Epica 2017 Bronze Corporate Image.

What is the tagline of Abloy “The Immortal Mr. Henriksson”?

“Abloy. Over a hundred years of security.”

Sources for the credits and awards

winners.epica-awards.com

Abloy “The Immortal Mr. Henriksson” (2017) Commercial by Pekka Hara: Credits, Awards & Stills