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Zlaty Bazant 73 “Pride” 2016

Zlaty Bazant 73 “Pride” (2016) is a Zlaty Bazant 73 commercial directed by Jonas Karasek for Wiktor Leo Burnett, Bratislava, produced by Leopard Production, Bratislava. It won one award: Epica 2016 Silver Alcoholic Drinks.

This ad celebrates Slovakian pride through a nostalgic journey, showcasing traditional values, delicious food, and the craftsmanship behind Zlatý Bažant 73 beer.

Video: Wiktor Leo Burnett on YouTube

Shot by shot

  1. A woman in her 30s with dark hair and a floral dress looks at her reflection in a mirror, smiling, with red roses in the foreground.© Zlaty Bazant 730:01
  2. A smiling woman with dark hair and a patterned dress sprays perfume on her neck in a studio.© Zlaty Bazant 730:04
  3. A woman's hand with a coral ring picks up a perfume bottle from a vanity tray with other ornate bottles and a mirror.© Zlaty Bazant 730:05
  4. A man in swim trunks stands by the water with an inflatable ring, surrounded by other people on a sunny beach.© Zlaty Bazant 730:07
  5. Two people dive into a lake from a small boat, then a table full of fish dishes is shown, in a vintage home video style.© Zlaty Bazant 730:08
  6. A table laden with various fish dishes, including a whole lobster, is shown in a retro-style setting, with a hand briefly entering the frame to gesture towards the food.© Zlaty Bazant 730:10
  7. A group of four friends, two men and two women, are sitting around a picnic table, drinking beer, with a scenic mountain and lake backdrop.© Zlaty Bazant 730:12
  8. A man's hand in a green sleeve opens a latch on a large, shiny copper brewing vat in a brewery.© Zlaty Bazant 730:17
  9. A man in a green jacket stands next to a large copper brewing vat, then a bottle of Zlaty Bazant 73 beer appears on a table.© Zlaty Bazant 730:18
  10. A bottle of Zlaty Bazant '73 beer stands on a white doily amidst various canned and prepared foods on a light blue tablecloth, with a vintage filter.© Zlaty Bazant 730:19
  11. A bottle of Zlaty Bazant 73 beer stands on a red patterned tablecloth, surrounded by various dishes and decorative items, with text overlayed.© Zlaty Bazant 730:20
  12. A table laden with food, including roasted chicken, bread, and other dishes, with a bottle of Zlaty Bazant 73 beer and two full glasses of beer in the center.© Zlaty Bazant 730:22

Stills © Zlaty Bazant 73. Made by Wiktor Leo Burnett, Bratislava, Leopard Production, Bratislava and Jonas Karasek.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Nostalgic pride in Slovakian heritage and Zlatý Bažant 73 beer.

Tagline: “Inšpirované varným listom z roku 1973”

nostalgia filtervintage home video stylecelebration of national pridefood porncraftsmanship showcaseproduct as a symbol of heritage

The cut

Length
32 s
Shots
15
Average shot
2.1 s

What creatives use Zlaty Bazant 73 “Pride” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Zlaty Bazant 73 “Pride”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in her 30s with dark hair and a floral dress looks at her reflection in a mirror, smiling, with red roses in the foreground.© Zlaty Bazant 73A smiling woman with dark hair and a patterned dress sprays perfume on her neck in a studio.© Zlaty Bazant 73A woman's hand with a coral ring picks up a perfume bottle from a vanity tray with other ornate bottles and a mirror.© Zlaty Bazant 73A man in swim trunks stands by the water with an inflatable ring, surrounded by other people on a sunny beach.© Zlaty Bazant 73
    Frames from Zlaty Bazant 73 “Pride”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Zlaty Bazant 73 “Pride” in order, with its length, framing and what happens in it.

    A woman in her 30s with dark hair and a floral dress looks at her reflection in a mirror, smiling, with red roses in the foreground.© Zlaty Bazant 73A smiling woman with dark hair and a patterned dress sprays perfume on her neck in a studio.© Zlaty Bazant 73A woman's hand with a coral ring picks up a perfume bottle from a vanity tray with other ornate bottles and a mirror.© Zlaty Bazant 73A man in swim trunks stands by the water with an inflatable ring, surrounded by other people on a sunny beach.© Zlaty Bazant 73Two people dive into a lake from a small boat, then a table full of fish dishes is shown, in a vintage home video style.© Zlaty Bazant 73A table laden with various fish dishes, including a whole lobster, is shown in a retro-style setting, with a hand briefly entering the frame to gesture towards the food.© Zlaty Bazant 73
    Length: 32 s · Shots: 15 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a food porn

    Before you present an idea, you need to know who has done it, and how.

    Zlaty Bazant 73 “Pride” is built on a food porn. Search the library by idea to see every spot that uses it.

    Marks & Spencer “This is not just food, this is M&S food”© Marks & SpencerChili’s “Chili’s is Back”© Chili’sLurpak “Crush Expectations”© LurpakJust Eat “Did Somebody Say Just Eat”© Just Eat
    Marks & Spencer · Chili’s · Lurpak · Just Eat

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Zlaty Bazant 73 “Pride” commercial?

Jonas Karasek directed it, produced by Leopard Production, Bratislava, for the agency Wiktor Leo Burnett, Bratislava.

Which agency made Zlaty Bazant 73 “Pride”?

Wiktor Leo Burnett, Bratislava created it for Zlaty Bazant 73 (2016).

What awards did Zlaty Bazant 73 “Pride” win?

1 awards, including Epica 2016 Silver Alcoholic Drinks.

What is the tagline of Zlaty Bazant 73 “Pride”?

“Inšpirované varným listom z roku 1973”

Sources for the credits and awards

winners.epica-awards.com