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Yellow Pages South Africa “Golden Plunger” 2013

Yellow Pages South Africa “Golden Plunger” (2013) is a Yellow Pages South Africa commercial directed by Anton Visser for 360eight, produced by Velocity Films (Cape Town). It won one award: Epica 2013 Bronze Communication Services.

A young boy becomes a celebrity plumber, known for his golden plunger, but when a real plumbing emergency strikes, the Yellow Pages are needed.

Video: Yellow Pages South Africa on YouTube

Shot by shot

  1. A young boy in a brown jacket and plaid shirt draws a complex plumbing diagram on a green chalkboard in a classroom.© Yellow Pages South Africa0:00
  2. A young boy stands in front of a chalkboard with a plumbing diagram, while two men on either side of him gesture and a small audience watches and claps in a wood-paneled room.© Yellow Pages South Africa0:03
  3. A young boy in a graduation cap and gown stands with arms crossed, looking directly at the camera, as other graduates celebrate in the background.© Yellow Pages South Africa0:05
  4. A young female plumber in overalls stands next to a golden toilet, surrounded by a crowd of photographers and reporters in a lavish room.© Yellow Pages South Africa0:07
  5. A young plumber in overalls shakes hands with a man in a suit, while a woman and another man stand by, surrounded by photographers in a lavish room.© Yellow Pages South Africa0:09
  6. A young boy dressed as a plumber waves to a crowd of photographers, standing next to a golden toilet and a couple in a lavish room.© Yellow Pages South Africa0:10
  7. A computer screen shows a search bar with the word "plumber" being typed, and search suggestions appearing below it.© Yellow Pages South Africa0:16
  8. A computer mouse cursor clicks on a blue search button with a magnifying glass icon on a white screen.© Yellow Pages South Africa0:16
  9. A computer screen displays search results for "Henri Delatissier," a celebrity plumber, with various news articles and website links visible.© Yellow Pages South Africa0:17
  10. A fake Wikipedia page for "Henri Delatissier" a French plumber and celebrity, shows a collage of photos and text about him.© Yellow Pages South Africa0:18
  11. A young plumber with a tool bag walks past a man resembling Karl Lagerfeld in front of a large house.© Yellow Pages South Africa0:20
  12. A man in a blue shirt and tie is drenched in water, holding a mop, looking distressed in a kitchen with a burst pipe.© Yellow Pages South Africa0:25

Stills © Yellow Pages South Africa. Made by 360eight, Velocity Films (Cape Town) and Anton Visser.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A celebrity plumber who is famous for his golden plunger, but not for his plumbing skills.

Tagline: “yellowpages.co.za for local, reliable results.”

celebrity culture satirerags to richesfish out of waterunexpected twistexaggerated fameproduct as solution

The cut

Length
36 s
Shots
15
Average shot
2.4 s

What creatives use Yellow Pages South Africa “Golden Plunger” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Yellow Pages South Africa “Golden Plunger”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy in a brown jacket and plaid shirt draws a complex plumbing diagram on a green chalkboard in a classroom.© Yellow Pages South AfricaA young boy stands in front of a chalkboard with a plumbing diagram, while two men on either side of him gesture and a small audience watches and claps in a wood-paneled room.© Yellow Pages South AfricaA young boy in a graduation cap and gown stands with arms crossed, looking directly at the camera, as other graduates celebrate in the background.© Yellow Pages South AfricaA young female plumber in overalls stands next to a golden toilet, surrounded by a crowd of photographers and reporters in a lavish room.© Yellow Pages South Africa
    Frames from Yellow Pages South Africa “Golden Plunger”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Yellow Pages South Africa “Golden Plunger” in order, with its length, framing and what happens in it.

    A young boy in a brown jacket and plaid shirt draws a complex plumbing diagram on a green chalkboard in a classroom.© Yellow Pages South AfricaA young boy stands in front of a chalkboard with a plumbing diagram, while two men on either side of him gesture and a small audience watches and claps in a wood-paneled room.© Yellow Pages South AfricaA young boy in a graduation cap and gown stands with arms crossed, looking directly at the camera, as other graduates celebrate in the background.© Yellow Pages South AfricaA young female plumber in overalls stands next to a golden toilet, surrounded by a crowd of photographers and reporters in a lavish room.© Yellow Pages South AfricaA young plumber in overalls shakes hands with a man in a suit, while a woman and another man stand by, surrounded by photographers in a lavish room.© Yellow Pages South AfricaA young boy dressed as a plumber waves to a crowd of photographers, standing next to a golden toilet and a couple in a lavish room.© Yellow Pages South Africa
    Length: 36 s · Shots: 15 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a rags to riches

    Before you present an idea, you need to know who has done it, and how.

    Yellow Pages South Africa “Golden Plunger” is built on a rags to riches. Search the library by idea to see every spot that uses it.

    KFC “Obsession”© KFCNike “ONE OF A'KIND | A'JA WILSON”© NikeRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh SeasonSIMI Winery “Goodness from Grit”© SIMI Winery
    KFC · Nike · Riyadh Season · SIMI Winery

More commercials by Anton Visser

  • Chicken Licken "Singing Burger" (2010) commercial still© Chicken LickenChicken Licken “Singing Burger” 2010Dir. Anton Visser · Net#Work BBDOThe One Show Bronze 2010
  • Wimpy "Family" (2010) commercial still© WimpyWimpy “Family” 2010Dir. Anton Visser · MetropolitanrepublicLondon International Awards Bronze 2010
  • McDonalds "South Africa - Survivor" (2023) commercial still© McDonaldsMcDonalds “South Africa - Survivor” 2023Dir. Anton Visser · TBWA Hunt Lascaris
  • Telkom "Drone" (2016) commercial still© TelkomTelkom “Drone” 2016Dir. Anton Visser · DDB SA

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Yellow Pages South Africa “Golden Plunger” commercial?

Anton Visser directed it, produced by Velocity Films (Cape Town), for the agency 360eight.

Which agency made Yellow Pages South Africa “Golden Plunger”?

360eight created it for Yellow Pages South Africa (2013).

What awards did Yellow Pages South Africa “Golden Plunger” win?

1 awards, including Epica 2013 Bronze Communication Services.

What is the tagline of Yellow Pages South Africa “Golden Plunger”?

“yellowpages.co.za for local, reliable results.”

Sources for the credits and awards

winners.epica-awards.com