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Working for Women “Head Above Water” 2026

Working for Women “Head Above Water” (2026) is a Working for Women commercial for The Bloc, produced by Illusion CGI Studios. It won 4 awards, including Clio Health 2026 Silver — Film / 61 Seconds to Five Minutes, LIA 2026 Silver — Production & Post / CGI Animation and ADC 2026 Bronze Cube Motion / Film Craft — Design for Good / Motion / Film Craft.

A woman struggles with financial hardship and the emotional burden of caring for her child, but finds hope and empowerment through a women's support organization.

Video: Working for Women on YouTube

Shot by shot

  1. A person's hand holds an overdue bill, with the word "OVERDUE" prominently displayed in red, on a dimly lit surface.© Working for Women0:03
  2. A CGI woman with curly hair sits on a bed, then stands and walks through a grocery store, all while encased in a bubble of water.© Working for Women0:40
  3. A hand holds a cracked smartphone displaying a low balance warning, with fish on ice in the background, in a market.© Working for Women1:12
  4. An animated woman with curly brown hair pushes a shopping cart down a grocery store aisle, seen from an overhead perspective.© Working for Women1:22
  5. A woman with dark, curly hair attempts to clock out early using a time card machine, which displays an "Early Clock-Out" message in red.© Working for Women1:36
  6. A woman with dark curly hair, wearing a green shirt and blue pants, stands inside a water bubble in a hospital hallway, looking distressed as the water level rises.© Working for Women1:48
  7. A person's hand is seen on a hospital bill with a balance owed of $2,890.00, on a counter in a hospital.© Working for Women2:07
  8. A woman with curly hair looks up at a shower head, as water forms a protective bubble around her in a tiled bathroom.© Working for Women2:19
  9. A person's hand reaches out to turn a shower knob in a dimly lit bathroom, with a sense of unease.© Working for Women2:35
  10. A mother with curly hair leans over her child in a hospital bed, gently touching their face and head, in a dimly lit room.© Working for Women2:48
  11. A person's hands hold a smartphone with a cracked screen, displaying a notification for a "Working for Women Negotiation Workshop" at 08:10 on Friday, June 6.© Working for Women3:25
  12. A CGI woman with curly brown hair and a light blue blazer smiles, looking off-screen to the right against a plain brown background.© Working for Women3:49

Stills © Working for Women. Made by The Bloc and Illusion CGI Studios.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A woman literally carries her burdens in a water bubble, then finds support.

Tagline: “Keeping your head above water isn't enough. You can empower women to achieve financial independence.”

visual metaphorstruggling single motherfinding communityovercoming adversitystop-motion animationmagical realism

The cut

Length
284 s
Shots
59
Average shot
4.8 s
Format
mixed

What creatives use Working for Women “Head Above Water” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Working for Women “Head Above Water”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's hand holds an overdue bill, with the word "OVERDUE" prominently displayed in red, on a dimly lit surface.© Working for WomenA CGI woman with curly hair sits on a bed, then stands and walks through a grocery store, all while encased in a bubble of water.© Working for WomenA hand holds a cracked smartphone displaying a low balance warning, with fish on ice in the background, in a market.© Working for WomenAn animated woman with curly brown hair pushes a shopping cart down a grocery store aisle, seen from an overhead perspective.© Working for Women
    Frames from Working for Women “Head Above Water”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Working for Women “Head Above Water” in order, with its length, framing and what happens in it.

    A person's hand holds an overdue bill, with the word "OVERDUE" prominently displayed in red, on a dimly lit surface.© Working for WomenA CGI woman with curly hair sits on a bed, then stands and walks through a grocery store, all while encased in a bubble of water.© Working for WomenA hand holds a cracked smartphone displaying a low balance warning, with fish on ice in the background, in a market.© Working for WomenAn animated woman with curly brown hair pushes a shopping cart down a grocery store aisle, seen from an overhead perspective.© Working for WomenA woman with dark, curly hair attempts to clock out early using a time card machine, which displays an "Early Clock-Out" message in red.© Working for WomenA woman with dark curly hair, wearing a green shirt and blue pants, stands inside a water bubble in a hospital hallway, looking distressed as the water level rises.© Working for Women
    Length: 284 s · Shots: 59 · Average shot: 4.8 s · Format: mixed

  3. 03Ad ideas: every spot built on a visual metaphor

    Before you present an idea, you need to know who has done it, and how.

    Working for Women “Head Above Water” is built on a visual metaphor. Search the library by idea to see every spot that uses it.

    Fire and Emergency New Zealand “You’re Cooked”© Fire and Emergency New Zealandtruth “Breath of Stress Air”© truthBeats by Dre “You Love Me”© Beats by DreEssity “Viva La Vulva”© Essity
    Fire and Emergency New Zealand · truth · Beats by Dre · Essity

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Which agency made Working for Women “Head Above Water”?

The Bloc created it for Working for Women (2026).

What awards did Working for Women “Head Above Water” win?

4 awards, including Clio Health 2026 Silver — Film / 61 Seconds to Five Minutes, Clio Health 2026 Silver — Film Craft / Animation, LIA 2026 Silver — Production & Post / CGI Animation and ADC 2026 Bronze Cube Motion / Film Craft — Design for Good / Motion / Film Craft.

What is the tagline of Working for Women “Head Above Water”?

“Keeping your head above water isn't enough. You can empower women to achieve financial independence.”

Sources for the credits and awards

2026.liaentries.comoneclub.orgclios.comclios.comdandad.org2026.liaentries.com2026.liaentries.comoneclub.orgoneclub.orgoneclub.org