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Webwise “Webwise” 2019

Webwise “Webwise” (2019) is a Webwise commercial directed by Hugh Mulhern, produced by Motherland. It won 2 awards, including Kinsale Sharks 2019 Gold Film Craft (Irish) - Direction.

A teen's online world, full of emojis and suggestive content, is interrupted by his mother, leading to a conversation about internet safety.

Video: Webwise Ireland on YouTube

Shot by shot

  1. A person's hands are seen using a laptop and mouse on a wooden desk, with a bowl and mug nearby.© Webwise0:00
  2. A person's hands are seen typing on a silver laptop keyboard, with a computer mouse visible on the right side of the frame, on a dark wooden desk.© Webwise0:01
  3. A teen with an emoji mask sits at a desk, typing on a laptop in a bedroom.© Webwise0:03
  4. A dark wooden door with three arched glass panels, flanked by sheer white curtains, is seen from inside a house.© Webwise0:07
  5. A teen with an emoji head sits at a desk, using a laptop and mouse in a bedroom.© Webwise0:09
  6. A person with an emoji head sits at a desk with a laptop, as animated hearts and suggestive imagery appear around them in a bedroom.© Webwise0:12
  7. A person with a large, round, orange emoji-like head walks away from the camera in a house.© Webwise0:15
  8. A person's hand reaches for a brass doorknob on a white door, turning it and opening the door to reveal a room beyond.© Webwise0:16
  9. A person wearing an emoji mask with a shocked expression stands next to a wooden bunk bed in a bedroom, surrounded by glowing digital effects.© Webwise0:18
  10. A person with a monkey emoji head covering its eyes sits at a desk in a bedroom, surrounded by various objects.© Webwise0:19
  11. A person wearing a monkey emoji mask sits at a desk with various objects, including a Mario figurine and a dildo, in a bedroom.© Webwise0:20
  12. A boy with a blank emoji head sits at a desk with a laptop, while a girl with a shocked emoji head stands in the doorway, surrounded by glowing digital graphics.© Webwise0:20

Stills © Webwise. Made by Motherland and Hugh Mulhern.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Emojis visualize a teen's online world and his mother's intervention.

Tagline: “For help having "that" chat... visit www.webwise.ie/parents”

teenager's secret lifeparental interventiondigital world visualizationemoji as characterawkward family moment

The cut

Length
33 s
Shots
18
Average shot
1.8 s

What creatives use Webwise “Webwise” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Webwise “Webwise”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's hands are seen using a laptop and mouse on a wooden desk, with a bowl and mug nearby.© WebwiseA person's hands are seen typing on a silver laptop keyboard, with a computer mouse visible on the right side of the frame, on a dark wooden desk.© WebwiseA teen with an emoji mask sits at a desk, typing on a laptop in a bedroom.© WebwiseA dark wooden door with three arched glass panels, flanked by sheer white curtains, is seen from inside a house.© Webwise
    Frames from Webwise “Webwise”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Webwise “Webwise” in order, with its length, framing and what happens in it.

    A person's hands are seen using a laptop and mouse on a wooden desk, with a bowl and mug nearby.© WebwiseA person's hands are seen typing on a silver laptop keyboard, with a computer mouse visible on the right side of the frame, on a dark wooden desk.© WebwiseA teen with an emoji mask sits at a desk, typing on a laptop in a bedroom.© WebwiseA dark wooden door with three arched glass panels, flanked by sheer white curtains, is seen from inside a house.© WebwiseA teen with an emoji head sits at a desk, using a laptop and mouse in a bedroom.© WebwiseA person with an emoji head sits at a desk with a laptop, as animated hearts and suggestive imagery appear around them in a bedroom.© Webwise
    Length: 33 s · Shots: 18 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a parental intervention

    Before you present an idea, you need to know who has done it, and how.

    Webwise “Webwise” is built on a parental intervention. Search the library by idea to see every spot that uses it.

    New Zealand Government & Department of Internal Affairs “Keep It Real Online”© New Zealand Government & Department of Internal AffairsTwix “Mustache”© TwixSunRice “Toscano - We Eat”© SunRiceAcademy “Sports - Summer Sleepover”© Academy
    New Zealand Government & Department of Internal Affairs · Twix · SunRice · Academy

More commercials by Hugh Mulhern

  • EE "Yes Boys - Half Time" (2026) commercial still© EEEE “Yes Boys - Half Time” 2026Dir. Hugh Mulhern · Saatchi
  • Mozilla "Choose Your Future - Red Panda" (2026) commercial still© MozillaMozilla “Choose Your Future - Red Panda” 2026Dir. Hugh Mulhern · Basement Freaks

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • State Farm "Batman vs. Bateman" (2026) commercial still© State FarmState Farm “Batman vs. Bateman” 2026Dir. Bryan Buckley · Highdive AdvertisingWebby Awards 2026

Questions

Who directed the Webwise “Webwise” commercial?

Hugh Mulhern directed it, produced by Motherland.

What awards did Webwise “Webwise” win?

2 awards, including Kinsale Sharks 2019 Gold Film Craft (Irish) - Direction and Kinsale Sharks 2019 Silver Film (Irish) - Charities & Trusts.

What is the tagline of Webwise “Webwise”?

“For help having "that" chat... visit www.webwise.ie/parents”

Sources for the credits and awards

web.archive.orgweb.archive.orgweb.archive.org