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Vileda “The Dancer” 2021

Vileda “The Dancer” (2021) is a Vileda commercial, produced by Grandma. It won one award: Epica 2021 Silver Household Maintenance.

A man transforms into a confident dancer, using Vileda mops as his partners, showcasing the products' versatility and effectiveness in a fun, energetic way.

Video: Vileda Russia on YouTube

Shot by shot

  1. A man with a beard and a pink shirt over a black t-shirt with a pixelated dancer design looks at his reflection in a bathroom mirror.© Vileda0:00
  2. A Vileda mop and bucket stand on a tiled floor in a pink and white bathroom with a bathtub and mirrors.© Vileda0:01
  3. A man in a red robe dances in a brightly lit bathroom with a Vileda mop and bucket in the foreground.© Vileda0:03
  4. A red and grey Vileda mop bucket with a spinning mop head is shown from above on a tiled floor, with text "SPINS MORE" overlaid.© Vileda0:05
  5. A bald man in a red shirt and black pants dances energetically in a bathroom with geometric floor tiles, his reflection visible in a mirror.© Vileda0:05
  6. A person with face paint and a black shirt dances energetically in a neon-lit bedroom at night.© Vileda0:08
  7. A man in a red coat and white shirt dances joyfully on a pink wheeled table in a brightly lit, colorful living room.© Vileda0:11
  8. A man in a red jacket and white shirt dances energetically in a brightly lit, colorful apartment with a loft bed and sheer curtains.© Vileda0:12
  9. A bald man in a red robe and white shirt dances energetically in a brightly lit, colorful apartment with a mezzanine level.© Vileda0:15
  10. A man in a red robe and purple pants leaps in the air, holding a mop like a guitar, in a brightly lit, colorful living room.© Vileda0:15
  11. A red mop head is being wrung out in a black bucket with dirty water, seen from above on a wooden floor.© Vileda0:18
  12. A Vileda mop is seen on a wooden floor, with a person's leg and foot visible in the background, in a dimly lit room.© Vileda0:21

Stills © Vileda. Made by Grandma.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Mops as dance partners, transforming cleaning into a joyful performance.

Tagline: “It feels great to feel at home”

everyday object as proptransformation of characterdance as expressionmusical montageunexpected skillproduct as enabler

The cut

Length
30 s
Shots
24
Average shot
1.3 s

What creatives use Vileda “The Dancer” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vileda “The Dancer”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a beard and a pink shirt over a black t-shirt with a pixelated dancer design looks at his reflection in a bathroom mirror.© ViledaA Vileda mop and bucket stand on a tiled floor in a pink and white bathroom with a bathtub and mirrors.© ViledaA man in a red robe dances in a brightly lit bathroom with a Vileda mop and bucket in the foreground.© ViledaA red and grey Vileda mop bucket with a spinning mop head is shown from above on a tiled floor, with text "SPINS MORE" overlaid.© Vileda
    Frames from Vileda “The Dancer”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vileda “The Dancer” in order, with its length, framing and what happens in it.

    A man with a beard and a pink shirt over a black t-shirt with a pixelated dancer design looks at his reflection in a bathroom mirror.© ViledaA Vileda mop and bucket stand on a tiled floor in a pink and white bathroom with a bathtub and mirrors.© ViledaA man in a red robe dances in a brightly lit bathroom with a Vileda mop and bucket in the foreground.© ViledaA red and grey Vileda mop bucket with a spinning mop head is shown from above on a tiled floor, with text "SPINS MORE" overlaid.© ViledaA bald man in a red shirt and black pants dances energetically in a bathroom with geometric floor tiles, his reflection visible in a mirror.© ViledaA person with face paint and a black shirt dances energetically in a neon-lit bedroom at night.© Vileda
    Length: 30 s · Shots: 24 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a transformation of character

    Before you present an idea, you need to know who has done it, and how.

    Vileda “The Dancer” is built on a transformation of character. Search the library by idea to see every spot that uses it.

    Mini Varsky “Mini Varsky”© Mini VarskyAmazon Prime “Prime Changes Everything - REPUNZEL”© Amazon PrimeNorsk Tipping “Ballroom Blitz”© Norsk TippingMinute Maid “Bobby Knight”© Minute Maid
    Mini Varsky · Amazon Prime · Norsk Tipping · Minute Maid

Award-winning fmcg commercials

  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Heinz "Mustard x Mustard" (2026) commercial still© HeinzHeinz “Mustard x Mustard” 2026The KitchenEffie Awards Gold 2026
  • Ajinomoto "How Ajinomoto Changed America’s Minds about MSG" (2026) commercial still© AjinomotoAjinomoto “How Ajinomoto Changed America’s Minds about MSG” 2026EdelmanEffie Awards Gold 2026
  • IAMS "Waylon" (2025) commercial still© IAMSIAMS “Waylon” 2025adam&eve\TBWAANDY Awards Gold 2025
  • Temptations "Teenage Cat" (2025) commercial still© TemptationsTemptations “Teenage Cat” 2025Dir. Randy Krallman · adam&eve\TBWABritish Arrows Gold 2025

Questions

What awards did Vileda “The Dancer” win?

1 awards, including Epica 2021 Silver Household Maintenance.

What is the tagline of Vileda “The Dancer”?

“It feels great to feel at home”

Sources for the credits and awards

winners.epica-awards.com