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Victoria Cempasúchil “Victoria Cempasúchil: The Taste Of Reunion” 2022

Victoria Cempasúchil “Victoria Cempasúchil: The Taste Of Reunion” (2022) is a Victoria Cempasúchil commercial directed by Salomon Lightelm, produced by Media.monks. It won one award: Epica 2022 Silver Alcoholic Drinks.

A poignant narrative about the enduring love and longing for deceased family members, culminating in a Day of the Dead celebration where their spirits are felt.

Video: Monks on YouTube

Shot by shot

  1. A young woman with dark hair and a white top lies on a bed of orange marigold petals and green leaves, opening her eyes slowly.© Victoria Cempasúchil0:07
  2. A young man with dark, curly hair, wearing a grey shirt, stands in a dimly lit room, looking towards a window with light streaming in.© Victoria Cempasúchil0:19
  3. A man stands silhouetted in a dimly lit room, looking at a small table, with sunlight filtering through a window in the background.© Victoria Cempasúchil0:28
  4. A young woman with long dark hair, wearing a white dress, stands next to a tree in a misty forest, looking around with a worried expression.© Victoria Cempasúchil0:39
  5. A young man in a white shirt and pants stands in a misty forest, looking to the side with a neutral expression.© Victoria Cempasúchil0:56
  6. A dark, hairless dog sits on a misty, green hillside, looking intently into the fog-shrouded forest.© Victoria Cempasúchil1:04
  7. A young man with curly hair and a polo shirt looks around a dimly lit room with candles and a lamp.© Victoria Cempasúchil1:13
  8. A close-up shot shows various bowls and plates filled with chopped vegetables, including tomatoes, onions, and green peppers, on a wooden table in a kitchen.© Victoria Cempasúchil1:23
  9. An elderly man with long grey hair and a beard sits in a dimly lit room, looking off-camera with a neutral expression.© Victoria Cempasúchil1:28
  10. A man with dark, curly hair and a striped shirt leans over a counter in a dimly lit kitchen, looking down intently.© Victoria Cempasúchil1:31
  11. A group of people gather around a dining table, decorated with candles and flowers, in a dimly lit room with a large window.© Victoria Cempasúchil2:32
  12. A man with long hair and a mustache sits at a dimly lit dinner table, looking forward with a neutral expression.© Victoria Cempasúchil2:40

Stills © Victoria Cempasúchil. Made by Media.monks and Salomon Lightelm.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Day of the Dead reunion with deceased loved ones through marigold petals.

Tagline: “El Sabor del Reencuentro”

Day of the Dead celebrationspiritual journeyreunion with deceased loved onesmagical realismsymbolic flowersfamily gathering

The cut

Length
177 s
Shots
95
Average shot
1.9 s

What creatives use Victoria Cempasúchil “Victoria Cempasúchil: The Taste Of Reunion” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Victoria Cempasúchil “Victoria Cempasúchil: The Taste Of Reunion”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with dark hair and a white top lies on a bed of orange marigold petals and green leaves, opening her eyes slowly.© Victoria CempasúchilA young man with dark, curly hair, wearing a grey shirt, stands in a dimly lit room, looking towards a window with light streaming in.© Victoria CempasúchilA man stands silhouetted in a dimly lit room, looking at a small table, with sunlight filtering through a window in the background.© Victoria CempasúchilA young woman with long dark hair, wearing a white dress, stands next to a tree in a misty forest, looking around with a worried expression.© Victoria Cempasúchil
    Frames from Victoria Cempasúchil “Victoria Cempasúchil: The Taste Of Reunion”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Victoria Cempasúchil “Victoria Cempasúchil: The Taste Of Reunion” in order, with its length, framing and what happens in it.

    A young woman with dark hair and a white top lies on a bed of orange marigold petals and green leaves, opening her eyes slowly.© Victoria CempasúchilA young man with dark, curly hair, wearing a grey shirt, stands in a dimly lit room, looking towards a window with light streaming in.© Victoria CempasúchilA man stands silhouetted in a dimly lit room, looking at a small table, with sunlight filtering through a window in the background.© Victoria CempasúchilA young woman with long dark hair, wearing a white dress, stands next to a tree in a misty forest, looking around with a worried expression.© Victoria CempasúchilA young man in a white shirt and pants stands in a misty forest, looking to the side with a neutral expression.© Victoria CempasúchilA dark, hairless dog sits on a misty, green hillside, looking intently into the fog-shrouded forest.© Victoria Cempasúchil
    Length: 177 s · Shots: 95 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a spiritual journey

    Before you present an idea, you need to know who has done it, and how.

    Victoria Cempasúchil “Victoria Cempasúchil: The Taste Of Reunion” is built on a spiritual journey. Search the library by idea to see every spot that uses it.

    Cerveza Victoria “Cempasúchil”© Cerveza VictoriaVictoria “Cempasúchil: el Sabor del Reencuentro”© VictoriaVivobarefoot “Unknow Yourself Part 2”© VivobarefootLunar Films “Zen Mountain Combo”© Lunar Films
    Cerveza Victoria · Victoria · Vivobarefoot · Lunar Films

More commercials by Salomon Lightelm

  • Victoria "Cempasúchil: el Sabor del Reencuentro" (2022) commercial still© VictoriaVictoria “Cempasúchil: el Sabor del Reencuentro” 2022Dir. Salomon Lightelm · OgilvyEl Ojo de Iberoamérica Bronze 2022
  • Cerveza Victoria "Icnocuícatl" (2021) commercial still© Cerveza VictoriaCerveza Victoria “Icnocuícatl” 2021Dir. Salomon Lightelm · OgilvyLondon International Awards Bronze 2021

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Victoria Cempasúchil “Victoria Cempasúchil: The Taste Of Reunion” commercial?

Salomon Lightelm directed it, produced by Media.monks.

What awards did Victoria Cempasúchil “Victoria Cempasúchil: The Taste Of Reunion” win?

1 awards, including Epica 2022 Silver Alcoholic Drinks.

What is the tagline of Victoria Cempasúchil “Victoria Cempasúchil: The Taste Of Reunion”?

“El Sabor del Reencuentro”

Sources for the credits and awards

winners.epica-awards.com