framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Vans “Don't Try This At Home” 2022

Vans “Don't Try This At Home” (2022) is a Vans commercial directed by Filipe Zapelini, produced by Razor Soft. It won 4 awards, including ADC 2022 Gold Cube Motion / Film / Gaming Craft — Craft in Motion / Film / Editing, Clio 2022 Silver — Film Craft (Editing) / Editing and Clio Sports 2021 Bronze — Film Craft / Cinematography.

A man on a stationary bike imagines himself as a BMX rider, performing daring tricks in the city.

Video: Mah Ferraz on Vimeo

Shot by shot

  1. A shadow of a person on a wall with window light stripes, with red text overlayed on the screen.© Vans0:00
  2. A bald man in a white tank top looks intently at something below him, with a focused expression in an interior setting.© Vans0:21
  3. A group of young people ride bicycles on their back wheels down a city street under a large metal bridge.© Vans0:26
  4. A male cyclist in a black shirt and pants performs a trick on his red bike under a large metal bridge on a city street.© Vans0:32
  5. A young man in a white tank top and dark pants performs a wheelie on a red bicycle, riding through a dark tunnel with parked cars on both sides.© Vans0:37
  6. A young man with a shaved head and tattoos on his arms looks down at the camera, then a hand pushes a red toy into a black object.© Vans0:40
  7. A young male biker in a red shirt and dark pants performs a wheelie on a city street, with other bikers and buildings in the background.© Vans0:46
  8. A young Black man in a white tank top and dark pants is seen from behind, leaning over a barber chair in a brightly lit barbershop.© Vans0:48
  9. A young Black boy in a red t-shirt rides a BMX bike under a bridge, looking around with a determined expression.© Vans0:52
  10. A person in a black shirt rides a red bicycle with gold accents, blurred against a background of buildings, suggesting fast movement.© Vans0:58
  11. A young man with dreadlocks in a white tank top rides a red BMX bike at night in a city street, with another person visible behind him.© Vans1:03
  12. A bald man in his 30s, wearing a white tank top and shorts, rides a stationary bike in a cluttered living room, then slows down and stretches.© Vans1:17

Stills © Vans. Made by Razor Soft and Filipe Zapelini.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Indoor cycling fantasy meets extreme urban biking.

Tagline: “"OFF THE WALL"”

fantasy vs. realityurban sportstraining montagewish fulfillmentsplit narrative

The cut

Length
118 s
Shots
52
Average shot
2.3 s

What creatives use Vans “Don't Try This At Home” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vans “Don't Try This At Home”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A shadow of a person on a wall with window light stripes, with red text overlayed on the screen.© VansA bald man in a white tank top looks intently at something below him, with a focused expression in an interior setting.© VansA group of young people ride bicycles on their back wheels down a city street under a large metal bridge.© VansA male cyclist in a black shirt and pants performs a trick on his red bike under a large metal bridge on a city street.© Vans
    Frames from Vans “Don't Try This At Home”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vans “Don't Try This At Home” in order, with its length, framing and what happens in it.

    A shadow of a person on a wall with window light stripes, with red text overlayed on the screen.© VansA bald man in a white tank top looks intently at something below him, with a focused expression in an interior setting.© VansA group of young people ride bicycles on their back wheels down a city street under a large metal bridge.© VansA male cyclist in a black shirt and pants performs a trick on his red bike under a large metal bridge on a city street.© VansA young man in a white tank top and dark pants performs a wheelie on a red bicycle, riding through a dark tunnel with parked cars on both sides.© VansA young man with a shaved head and tattoos on his arms looks down at the camera, then a hand pushes a red toy into a black object.© Vans
    Length: 118 s · Shots: 52 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a fantasy vs. reality

    Before you present an idea, you need to know who has done it, and how.

    Vans “Don't Try This At Home” is built on a fantasy vs. reality. Search the library by idea to see every spot that uses it.

    driver assistance systems “Kid's Dreams”© driver assistance systemsMercedes-Benz “Fantastic Journey”© Mercedes-BenzUnilever “Susan Glenn”© UnileverClorox “Double Impact”© Clorox
    driver assistance systems · Mercedes-Benz · Unilever · Clorox

More commercials by Filipe Zapelini

  • SUPERBALIST "SUMMER" (2023) commercial still© SUPERBALISTSUPERBALIST “SUMMER” 2023Dir. Filipe Zapelini · M&C Saatchi

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Vans “Don't Try This At Home” commercial?

Filipe Zapelini directed it, produced by Razor Soft.

What awards did Vans “Don't Try This At Home” win?

4 awards, including ADC 2022 Gold Cube Motion / Film / Gaming Craft — Craft in Motion / Film / Editing, Clio 2022 Silver — Film Craft (Editing) / Editing, Clio Sports 2021 Bronze — Film Craft / Cinematography and Clio Sports 2021 Bronze — Film Craft / Editing.

What is the tagline of Vans “Don't Try This At Home”?

“"OFF THE WALL"”

Sources for the credits and awards

oneclub.orgclios.comclios.comclios.com

Vans “Don't Try This At Home” (2022) Commercial by Filipe Zapelini: Credits, Awards & Stills