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U.S. Bank “Translators” 2024

U.S. Bank “Translators” (2024) is an U.S. Bank commercial directed by Rudy Valdez. It won 2 awards, including One Show 2024 Silver Pencil — Film & Video.

A short film presented by U.S. Bank highlights the critical role of child translators in healthcare settings, emphasizing their importance in bridging communication gaps for families.

Video: U.S. Bank on YouTube

Shot by shot

  1. A doctor in scrubs and a surgical cap turns to greet a family, including a baby, in a hospital waiting room.© U.S. Bank0:08
  2. A male surgeon in scrubs and a surgical cap stands in a dimly lit operating room, looking off-camera with a neutral expression.© U.S. Bank0:10
  3. A young girl with curly hair is held by an adult, while a teen girl in a black sweatshirt speaks to a male doctor in scrubs in a hospital room.© U.S. Bank0:11

Stills © U.S. Bank. Made by Rudy Valdez.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the vital role of child translators in healthcare, presented by U.S. Bank.

child as interpreterhealthcare setting dramacultural communication barrierdocumentary stylereal-life challenges

The cut

Length
30 s
Shots
5
Average shot
6.0 s

What creatives use U.S. Bank “Translators” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of U.S. Bank “Translators”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A doctor in scrubs and a surgical cap turns to greet a family, including a baby, in a hospital waiting room.© U.S. BankA male surgeon in scrubs and a surgical cap stands in a dimly lit operating room, looking off-camera with a neutral expression.© U.S. BankA young girl with curly hair is held by an adult, while a teen girl in a black sweatshirt speaks to a male doctor in scrubs in a hospital room.© U.S. Bank
    Frames from U.S. Bank “Translators”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of U.S. Bank “Translators” in order, with its length, framing and what happens in it.

    A doctor in scrubs and a surgical cap turns to greet a family, including a baby, in a hospital waiting room.© U.S. BankA male surgeon in scrubs and a surgical cap stands in a dimly lit operating room, looking off-camera with a neutral expression.© U.S. BankA young girl with curly hair is held by an adult, while a teen girl in a black sweatshirt speaks to a male doctor in scrubs in a hospital room.© U.S. Bank
    Length: 30 s · Shots: 5 · Average shot: 6.0 s

  3. 03Ad ideas: every spot built on a documentary style

    Before you present an idea, you need to know who has done it, and how.

    U.S. Bank “Translators” is built on a documentary style. Search the library by idea to see every spot that uses it.

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    Bbc · Parkinson's Nsw · Enterogermina · Grenfell United

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • State Farm "Batman vs. Bateman" (2026) commercial still© State FarmState Farm “Batman vs. Bateman” 2026Dir. Bryan Buckley · Highdive AdvertisingWebby Awards 2026

Questions

Who directed the U.S. Bank “Translators” commercial?

Rudy Valdez directed it.

What awards did U.S. Bank “Translators” win?

2 awards, including One Show 2024 Silver Pencil — Film & Video and One Show 2024 Silver Pencil — Branded Entertainment.

Sources for the credits and awards

oneclub.orgoneclub.org