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Telenor Norge “The Tornado” 2014

Telenor Norge “The Tornado” (2014) is a Telenor Norge commercial directed by Andreas Nilsson for TRY/ Apt, produced by BaconOSL. It won one award: Eurobest 2014 Silver Film Commercial Public Services.

A family in a pickup truck tries to outrun a massive tornado, only to realize their most valuable possessions are safe in the cloud.

Video: Telenor Norge on YouTube

Shot by shot

  1. A wide shot shows a white car driving on a dirt road through a dry, rural landscape with scattered trees under a clear sky.© Telenor Norge0:00
  2. A white pickup truck drives through a dusty, arid landscape, crashing through a wooden fence and kicking up dirt.© Telenor Norge0:03
  3. Three people, a man, a woman, and a younger man, are seen through the windshield of a moving pickup truck, looking scared as they drive through a dusty landscape.© Telenor Norge0:08
  4. A powerful tornado descends from dark, stormy clouds, touching down behind a line of trees in a dramatic, wide shot.© Telenor Norge0:09
  5. A man and a woman are seen inside a white pickup truck, driving through a dusty, barren landscape under a bright sky.© Telenor Norge0:15
  6. A man in a cap and a woman are seen inside a white pickup truck, with the man trying to calm the woman down during a chaotic moment.© Telenor Norge0:19
  7. A man and a woman are inside a white pickup truck, looking out at a massive tornado forming in the distance under a cloudy sky.© Telenor Norge0:27
  8. A wide shot shows a massive tornado looming over a small farm in a vast, dry field, with a car driving away on a dirt road.© Telenor Norge0:33
  9. A man in a red cap and blue shirt leans out of a truck window, struggling against strong winds, while a woman tries to hold him back in a desert landscape.© Telenor Norge0:39
  10. A young woman with blonde hair and an older man with glasses are in a moving car, looking distressed as the woman shouts, possibly due to a tornado.© Telenor Norge0:41
  11. A white pickup truck drives away from a massive tornado destroying two houses in a desolate, dusty landscape under a dark sky.© Telenor Norge0:54
  12. A man and a woman are sitting in a dusty pickup truck, looking forward and talking, with the man smiling.© Telenor Norge0:58

Stills © Telenor Norge. Made by TRY/ Apt, BaconOSL and Andreas Nilsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Extreme weather chase for cloud storage.

Tagline: “Velg trygg lagring av bilder. Velg Telenor.”

chase scenenatural disasterheroic fatherfamily in perillast-minute saveunexpected twist

The cut

Length
70 s
Shots
20
Average shot
3.5 s

What creatives use Telenor Norge “The Tornado” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Telenor Norge “The Tornado”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot shows a white car driving on a dirt road through a dry, rural landscape with scattered trees under a clear sky.© Telenor NorgeA white pickup truck drives through a dusty, arid landscape, crashing through a wooden fence and kicking up dirt.© Telenor NorgeThree people, a man, a woman, and a younger man, are seen through the windshield of a moving pickup truck, looking scared as they drive through a dusty landscape.© Telenor NorgeA powerful tornado descends from dark, stormy clouds, touching down behind a line of trees in a dramatic, wide shot.© Telenor Norge
    Frames from Telenor Norge “The Tornado”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Telenor Norge “The Tornado” in order, with its length, framing and what happens in it.

    A wide shot shows a white car driving on a dirt road through a dry, rural landscape with scattered trees under a clear sky.© Telenor NorgeA white pickup truck drives through a dusty, arid landscape, crashing through a wooden fence and kicking up dirt.© Telenor NorgeThree people, a man, a woman, and a younger man, are seen through the windshield of a moving pickup truck, looking scared as they drive through a dusty landscape.© Telenor NorgeA powerful tornado descends from dark, stormy clouds, touching down behind a line of trees in a dramatic, wide shot.© Telenor NorgeA man and a woman are seen inside a white pickup truck, driving through a dusty, barren landscape under a bright sky.© Telenor NorgeA man in a cap and a woman are seen inside a white pickup truck, with the man trying to calm the woman down during a chaotic moment.© Telenor Norge
    Length: 70 s · Shots: 20 · Average shot: 3.5 s

  3. 03Ad ideas: every spot built on a chase scene

    Before you present an idea, you need to know who has done it, and how.

    Telenor Norge “The Tornado” is built on a chase scene. Search the library by idea to see every spot that uses it.

    Uber Eats “Get Almost Almost Anything - Passion Fruit”© Uber EatsKFC Thailand “Let There Be Cake”© KFC ThailandVolkswagen “Alien”© VolkswagenHonda Australia “Dream Run”© Honda Australia
    Uber Eats · KFC Thailand · Volkswagen · Honda Australia

More commercials by Andreas Nilsson

  • Andrex "Get Comfortable" (2025) commercial still© AndrexAndrex “Get Comfortable” 2025Dir. Andreas Nilsson · FCBIPA Effectiveness Awards Gold 2026
  • Andrex - Get Comfortable "First School Poo" (2025) commercial still© Andrex - Get ComfortableAndrex - Get Comfortable “First School Poo” 2025Dir. Andreas Nilsson · FCB LondonLondon International Awards Gold 2025
  • Hennessy "Board Game" (2024) commercial still© HennessyHennessy “Board Game” 2024Dir. Andreas Nilsson · Wieden+KennedyDGA Awards 2024
  • Virgin Media "Whizzer" (2024) commercial still© Virgin MediaVirgin Media “Whizzer” 2024Dir. Andreas Nilsson · VCCPDGA Awards 2024
  • Etsy "Super Bowl LVIII" (2024) commercial still© EtsyEtsy “Super Bowl LVIII” 2024Dir. Andreas Nilsson · Orchard CreativeANDY Awards Gold 2024
  • Apple "R.I.P Leon" (2024) commercial still© AppleApple “R.I.P Leon” 2024Dir. Andreas NilssonClio Awards Gold 2024

More from TRY/ Apt

  • BI Norvegian Business School "Doctor" (2013) commercial still© BI Norvegian Business SchoolBI Norvegian Business School “Doctor” 2013Dir. Henrik Sander · TRY/ AptEpica Silver 2013
  • Arbeiderpartiet (The Labour Party) "Taxi Stoltenberg" (2014) commercial still© Arbeiderpartiet (The Labour Party)Arbeiderpartiet (The Labour Party) “Taxi Stoltenberg” 2014TRY/ AptCannes Lions Bronze 2014
  • The Norwegian Association of the Blind "It Could Have Been Worse" (2013) commercial still© The Norwegian Association of the BlindThe Norwegian Association of the Blind “It Could Have Been Worse” 2013Dir. Magnus Martens · TRY/ AptEpica Bronze 2013
  • Dnb "Murphy's Law" (2014) commercial still© DnbDnb “Murphy's Law” 2014Dir. Martin Werner · TRY/ Apt
  • Tine "You Wouldn't Like Me When I'm Hangry" (2014) commercial still© TineTine “You Wouldn't Like Me When I'm Hangry” 2014Dir. Kasper Wedendahl · TRY/ Apt

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Telenor Norge “The Tornado” commercial?

Andreas Nilsson directed it, produced by BaconOSL, for the agency TRY/ Apt.

Which agency made Telenor Norge “The Tornado”?

TRY/ Apt created it for Telenor Norge (2014).

What awards did Telenor Norge “The Tornado” win?

1 awards, including Eurobest 2014 Silver Film Commercial Public Services.

What is the tagline of Telenor Norge “The Tornado”?

“Velg trygg lagring av bilder. Velg Telenor.”

Sources for the credits and awards

web.archive.org