framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Telekom “The Bus Stop” 2020

Telekom “The Bus Stop” (2020) is a Telekom commercial directed by Tomáš Řehořek, produced by Armada Films. It won one award: Epica 2020 Silver Humour in Advertising.

Two strangers at a bus stop bond over shared mobile content, highlighting how unlimited data can make time fly and connect people, regardless of their differences.

Video: MUW Saatchi & Saatchi on YouTube

Shot by shot

  1. An elderly woman sits alone at a bus stop while people walk by and a car drives past, on a cloudy day in a suburban area.© Telekom0:00
  2. A man with a beard and glasses looks at a woman next to him and smiles while sitting at a bus stop.© Telekom0:04
  3. An older woman with grey hair and a younger man with a beard sit together at a bus stop, looking at each other and smiling.© Telekom0:09
  4. A bearded man in glasses smiles at an older woman, sitting together at a bus stop during the day.© Telekom0:10
  5. A man with a beard and glasses looks up from his phone and smiles, then reacts in surprise at a bus stop at night.© Telekom0:13
  6. A burly man with a beard and a leather vest looks intently at another man in glasses, who is out of focus in the foreground, inside a building at night.© Telekom0:14
  7. A man with glasses plays a video game on his phone while sitting at a bus stop at night, next to a large, tattooed man.© Telekom0:16

Stills © Telekom. Made by Armada Films and Tomáš Řehořek.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Unlimited data makes time fly and connects people at a bus stop.

Tagline: “ZAŽIME TO SPOLU”

strangers connectshared experiencetime fliesunexpected friendshipcontrast of characters

The cut

Length
30 s
Shots
14
Average shot
2.1 s

What creatives use Telekom “The Bus Stop” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Telekom “The Bus Stop”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An elderly woman sits alone at a bus stop while people walk by and a car drives past, on a cloudy day in a suburban area.© TelekomA man with a beard and glasses looks at a woman next to him and smiles while sitting at a bus stop.© TelekomAn older woman with grey hair and a younger man with a beard sit together at a bus stop, looking at each other and smiling.© TelekomA bearded man in glasses smiles at an older woman, sitting together at a bus stop during the day.© Telekom
    Frames from Telekom “The Bus Stop”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Telekom “The Bus Stop” in order, with its length, framing and what happens in it.

    An elderly woman sits alone at a bus stop while people walk by and a car drives past, on a cloudy day in a suburban area.© TelekomA man with a beard and glasses looks at a woman next to him and smiles while sitting at a bus stop.© TelekomAn older woman with grey hair and a younger man with a beard sit together at a bus stop, looking at each other and smiling.© TelekomA bearded man in glasses smiles at an older woman, sitting together at a bus stop during the day.© TelekomA man with a beard and glasses looks up from his phone and smiles, then reacts in surprise at a bus stop at night.© TelekomA burly man with a beard and a leather vest looks intently at another man in glasses, who is out of focus in the foreground, inside a building at night.© Telekom
    Length: 30 s · Shots: 14 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a strangers connect

    Before you present an idea, you need to know who has done it, and how.

    Telekom “The Bus Stop” is built on a strangers connect. Search the library by idea to see every spot that uses it.

    Danone “International Delight - We hate plain coffee too - Simply Coffee - Mattress”© DanoneCadbury “Bus”© CadburyOreo “Train”© OreoESPN “Fantasy Football”© ESPN
    Danone · Cadbury · Oreo · ESPN

More commercials by Tomáš Řehořek

  • No More "Zlaty bazant - spills" (2017) commercial still© No MoreNo More “Zlaty bazant - spills” 2017Dir. Tomáš Řehořek · Wiktor Leo Burnett

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Telekom “The Bus Stop” commercial?

Tomáš Řehořek directed it, produced by Armada Films.

What awards did Telekom “The Bus Stop” win?

1 awards, including Epica 2020 Silver Humour in Advertising.

What is the tagline of Telekom “The Bus Stop”?

“ZAŽIME TO SPOLU”

Sources for the credits and awards

winners.epica-awards.com