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Studena “A Cry For Hydration” 2026

Studena “A Cry For Hydration” (2026) is a Studena commercial for Imago Ogilvy, produced by RRGR. It won 4 awards, including LIA 2026 Gold — Online Film / Performance/Casting.

Professional mourners are hired by Studena Water to lament those who neglect hydration, leading to a viral campaign that highlights the importance of drinking water.

Video: Imago Ogilvy on YouTube

Shot by shot

  1. A silhouetted hand rings a large bell in a bell tower, overlooking a village nestled in a green, hilly landscape under a bright sky.© Studena0:00
  2. A distraught older woman in a black headscarf cries intensely, her face contorted in grief, as she holds a string of beads.© Studena0:07
  3. A person wearing blue tights and brown shoes walks on a wooden bridge, with text overlayed on the screen.© Studena0:16
  4. Two women in black hijabs walk slowly on a wooden bridge, with green foliage in the background, as text appears on screen.© Studena0:20
  5. A person in a black hooded robe walks away from the camera through a field of tall grass under a clear blue sky.© Studena0:25
  6. Three women in black robes stand in silhouette in an alleyway, watching a boy on a bicycle ride past on a sunny day.© Studena0:29
  7. A young male cyclist, wearing a helmet and a blue cape, looks back at three older women in black dresses and headscarves, holding water bottles on a sunny street.© Studena0:33
  8. Three older women in black dresses and headscarves hold water bottles, standing against a blue floral wallpaper with framed pictures and a clock.© Studena0:52
  9. A female news anchor in a pink blazer reports from a studio with a large screen displaying a globe and a split screen showing a person on a bicycle.© Studena1:37
  10. A newspaper spread with a headline about Studena and an image of three women in black dresses holding water bottles, with a coffee cup and pen on the table.© Studena1:41
  11. A young person on a tram looks up from their phone as three women in black robes and head coverings, holding water bottles, look at them with concern.© Studena1:50
  12. Studena “A Cry For Hydration”, shot 30© Studena1:59

Stills © Studena. Made by Imago Ogilvy and RRGR.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Traditional mourners lament dehydration, creating a darkly humorous and memorable campaign.

Tagline: “A Cry For Hydration”

professional mournersdark humorviral marketingexaggerated consequencescultural juxtapositionsocial media integration

The cut

Length
125 s
Shots
31
Average shot
4.0 s

What creatives use Studena “A Cry For Hydration” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Studena “A Cry For Hydration”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A silhouetted hand rings a large bell in a bell tower, overlooking a village nestled in a green, hilly landscape under a bright sky.© StudenaA distraught older woman in a black headscarf cries intensely, her face contorted in grief, as she holds a string of beads.© StudenaA person wearing blue tights and brown shoes walks on a wooden bridge, with text overlayed on the screen.© StudenaA person in a black hooded robe walks away from the camera through a field of tall grass under a clear blue sky.© Studena
    Frames from Studena “A Cry For Hydration”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Studena “A Cry For Hydration” in order, with its length, framing and what happens in it.

    A silhouetted hand rings a large bell in a bell tower, overlooking a village nestled in a green, hilly landscape under a bright sky.© StudenaA distraught older woman in a black headscarf cries intensely, her face contorted in grief, as she holds a string of beads.© StudenaA person wearing blue tights and brown shoes walks on a wooden bridge, with text overlayed on the screen.© StudenaA person in a black hooded robe walks away from the camera through a field of tall grass under a clear blue sky.© StudenaThree women in black robes stand in silhouette in an alleyway, watching a boy on a bicycle ride past on a sunny day.© StudenaA young male cyclist, wearing a helmet and a blue cape, looks back at three older women in black dresses and headscarves, holding water bottles on a sunny street.© Studena
    Length: 125 s · Shots: 31 · Average shot: 4.0 s

  3. 03Ad ideas: every spot built on a dark humor

    Before you present an idea, you need to know who has done it, and how.

    Studena “A Cry For Hydration” is built on a dark humor. Search the library by idea to see every spot that uses it.

    IKEA “Lamp”© IKEAManscaped “Hair Ballad”© ManscapedLife360 “I Think of You Dying”© Life360Liquid Death “Murder Man”© Liquid Death
    IKEA · Manscaped · Life360 · Liquid Death

  • Ships "Craftman.ships" (2026) commercial still© ShipsShips “Craftman.ships” 2026Dir. Atsushi Makino · HAKUHODO GRAVITY INC.AdFest Gold 2026

Questions

Which agency made Studena “A Cry For Hydration”?

Imago Ogilvy created it for Studena (2026).

What awards did Studena “A Cry For Hydration” win?

4 awards, including LIA 2026 Gold — Online Film / Performance/Casting, LIA 2026 Gold · Online Film / Performance/Casting, LIA 2026 Grand LIA — Online Film and LIA 2026 Grand LIA · Online Film.

What is the tagline of Studena “A Cry For Hydration”?

“A Cry For Hydration”

Sources for the credits and awards

2026.liaentries.com2026.liaentries.com2026.liaentries.com2026.liaentries.com