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Strongbow “Moments of Truth” 2013

Strongbow “Moments of Truth” (2013) is a Strongbow commercial directed by Sam Brown for St. Luke's (London), produced by Rogue Films. It won one award: Epica 2013 Silver Drinks.

Three men face their biggest challenges in a pool hall, at a wedding, and on a soccer field, only to overcome them with a refreshing Strongbow cider.

Video: Rogue Films on Vimeo

Shot by shot

  1. A bride in a white dress is about to sneeze, with a man and woman looking on in a dimly lit interior.© Strongbow0:16
  2. A young man in a suit with a white rose boutonnière looks surprised while holding a microphone and paper, as an older man stands behind him at a wedding reception.© Strongbow0:18
  3. A male soccer goalie in a green jersey and white gloves stands in front of a net, looking up with a surprised expression at night.© Strongbow0:22
  4. A man in a suit holds a crumpled, handwritten note, reading it intently at a formal event, with a woman in a hat visible in the background.© Strongbow0:28
  5. A male soccer goalie in a green jersey and black shorts stands in front of a stone wall, with giant white cartoon hands on his outstretched arms, on a soccer field at night.© Strongbow0:30
  6. A man in a patterned shirt plays pool, as the cue ball hits a second ball, causing a fiery, explosive reaction across the green felt.© Strongbow0:37
  7. A young man in a tuxedo with a white rose boutonniere looks shocked and nervous, standing in front of a floral archway at a wedding.© Strongbow0:41
  8. A stern-looking judge in a wig and red robes stares directly at the camera in a candlelit hall, surrounded by other judges.© Strongbow0:43
  9. A cue stick with a fiery tip is about to hit a white billiard ball on a green pool table.© Strongbow0:48
  10. A soccer player in a yellow jersey kicks a ball on a field at night, surrounded by fireworks and other players.© Strongbow0:49
  11. A black pool ball rolls towards a pocket on a green pool table, with a white cue ball blurred in the foreground.© Strongbow0:52
  12. Three men in suits celebrate at a wedding reception, with one man holding up a pint of Strongbow cider as confetti falls around them.© Strongbow0:54

Stills © Strongbow. Made by St. Luke's (London), Rogue Films and Sam Brown.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Exaggerated challenges in everyday life are overcome with a Strongbow cider.

Tagline: “EARN IT.”

exaggerated realityslow motion build-upmoment of truthtriumphant resolutioneveryday heroesvisual metaphors

The cut

Length
60 s
Shots
47
Average shot
1.3 s

What creatives use Strongbow “Moments of Truth” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Strongbow “Moments of Truth”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bride in a white dress is about to sneeze, with a man and woman looking on in a dimly lit interior.© StrongbowA young man in a suit with a white rose boutonnière looks surprised while holding a microphone and paper, as an older man stands behind him at a wedding reception.© StrongbowA male soccer goalie in a green jersey and white gloves stands in front of a net, looking up with a surprised expression at night.© StrongbowA man in a suit holds a crumpled, handwritten note, reading it intently at a formal event, with a woman in a hat visible in the background.© Strongbow
    Frames from Strongbow “Moments of Truth”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Strongbow “Moments of Truth” in order, with its length, framing and what happens in it.

    A bride in a white dress is about to sneeze, with a man and woman looking on in a dimly lit interior.© StrongbowA young man in a suit with a white rose boutonnière looks surprised while holding a microphone and paper, as an older man stands behind him at a wedding reception.© StrongbowA male soccer goalie in a green jersey and white gloves stands in front of a net, looking up with a surprised expression at night.© StrongbowA man in a suit holds a crumpled, handwritten note, reading it intently at a formal event, with a woman in a hat visible in the background.© StrongbowA male soccer goalie in a green jersey and black shorts stands in front of a stone wall, with giant white cartoon hands on his outstretched arms, on a soccer field at night.© StrongbowA man in a patterned shirt plays pool, as the cue ball hits a second ball, causing a fiery, explosive reaction across the green felt.© Strongbow
    Length: 60 s · Shots: 47 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a exaggerated reality

    Before you present an idea, you need to know who has done it, and how.

    Strongbow “Moments of Truth” is built on a exaggerated reality. Search the library by idea to see every spot that uses it.

    Audible “Soaking Detective”© AudibleGlobal Women “Career Limiting Move”© Global WomenNimble “Pregnancy”© NimbleCanal+ “Cameramen”© Canal+
    Audible · Global Women · Nimble · Canal+

More commercials by Sam Brown

More from St. Luke's (London)

  • Ocado "Summer's Biggest Line Up" (2022) commercial still© OcadoOcado “Summer's Biggest Line Up” 2022Dir. Dom & Nic · St. Luke's (London)

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Strongbow “Moments of Truth” commercial?

Sam Brown directed it, produced by Rogue Films, for the agency St. Luke's (London).

Which agency made Strongbow “Moments of Truth”?

St. Luke's (London) created it for Strongbow (2013).

What awards did Strongbow “Moments of Truth” win?

1 awards, including Epica 2013 Silver Drinks.

What is the tagline of Strongbow “Moments of Truth”?

“EARN IT.”

Sources for the credits and awards

winners.epica-awards.com